Professional Documents
Culture Documents
E.buyer Behaviour 5
E.buyer Behaviour 5
Dominant Family Purchase - Cozenza 1985 Demographic Factors The Consumer Buying Process Maslows hierarchy of needs UK socioeconomic classification scheme Types of buyer behaviour The Buying Decision Process Organisational Buyer Behaviour
Demographic Factors
Age Stage in family life cycle Occupation Economic circumstances Lifestyle social influence variables
family background reference groups roles and status
Purchase Decisions
Product Choice
Consumer
Learning
Perception Based on Cohen (1991)
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