Scribd Logo
Upload

Welcome to Scribd!

  • State Bank of India

    Uploaded by

    Suraj Dikonda
    7 views1 page
    State Bank of India 1. This ad is all about brand building. It does not show any schemes or benefits of SBI but shows its relation with every Indian over the past 2 centuries. 2. For a print ad, there is too much content to read. A very small percentage of people would actually read the entire text given in the ad. 3. It reminds us that there are people who do are remembered and honoured for their good deeds.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    State Bank of India 1. This ad is all about brand building. It does not show any schemes or benefits of SBI but shows its relation with every Indian over the past 2 centuries. 2. For a print ad, there is too much content to read. A very small percentage of people would actually read the entire text given in the ad. 3. It reminds us that there are people who do are remembered and honoured for their good deeds.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views1 page

    State Bank of India

    Uploaded by

    Suraj Dikonda
    State Bank of India 1. This ad is all about brand building. It does not show any schemes or benefits of SBI but shows its relation with every Indian over the past 2 centuries. 2. For a print ad, there is too much content to read. A very small percentage of people would actually read the entire text given in the ad. 3. It reminds us that there are people who do are remembered and honoured for their good deeds.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    State Bank of India

    1. This ad is all about brand building. It does not show any schemes or benefits of SBI but shows its relation with every Indian over the past 2 centuries. By putting stress on this in the tagline they are saying that people such as Dadabhai Naorji, who was a great Indian personality has also been their customer and that they have been part of the great history. So here they try to build a good image of their bank with the use of this advertisement. 2. For a print ad, there is too much content to read. A very small percentage of people would actually read the entire text given in the ad. 3. Even though there is a bit more content for a print ad, it has a bit of history to tell us about Dadabhai Naorji. Who he was and what he did which many youth of todays India may not know. It reminds us that there are people who do are remembered and honoured for their good deeds.

    Sophia Rachel Toppo

    You might also like