CASE SUMMARY

Researcher: Amina, doing MBA a diligent student Tutor: Dr. Wang Research objective: Marketing strategies of UK main car dealerships. Tools used: Interview with senior managers. Source of data: Primary data and secondary data.

Primary data: Interview technique Secondary data: Theories of marketing, UK industry

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MISTAKES POINTED OUT BY TUTOR: Report was too rambling and insufficiently succint Much description on the UK retail motor market Greater focus on the industrial trend rather than pertaining to the subject of marketing strategies Lesser focus in detailing out the findings and suggestions Lack of critical view of thinking

QUESTION 1
MANAGEMENT STUDENT PROJECT REPORT Applicability of the theories in the practical situation Logical and critical view of thinking Theories framed should support the findings and suggestions All the section of the report should be given equal importance The report has to arranged in a coherent order

QUESTION 2
WAY TO IMPROVE FINDINGS SECTION A comprehensive finding should be presented It should be to the point and it should contain all necessary information Findings and suggestions should be backed up by the marketing theories. It should portray the logical and critical thinking of the researcher

QUESTION 3
WAYS TO GET FULL APPROVAL: Information gathered and the research objective has to be in line with Critical way of thinking, logical and coherent order of presentation Priority of importance should be given to findings and suggestions Exploratory type of presentation is necessary

QUESTION 4
NEW APPROACH: The research objective should be clear and focused Tools and techniques adopted for this research has to be clearly explained Literature review Should bring coherence of marketing theories with that of the findings and suggestions