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CHARACTERISTICS OF STRATEGY & STRATEGIC DECISIONS

UNIT-1 TOPIC

Characteristics
Top management involvement

Requirement of large amounts of resources:

physical assets,money,manpower etc. Affect the firms long term prosperity Future-oriented Multi-functional or multi-business consequences:customer mix , competitive focus , organizational structure Non-self-generative decisions

Levels of Strategy
Corporate level Strategy

Business level Strategy

Functional level Strategy

Operational level Strategy

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