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If the delivery service is considered to be an instrument of marketing strategy, interdependencies with other instruments must be considered. This is because the instruments used in marketing strategy have an effect on the customer only when combined with the marketing mix . Information about the current interdependencies will be provided in later articles about distribution logistics. In the process, marketing instruments are combined into tools of product strategy, contract policies or terms & conditions, communications strategy and distribution strategy [1].
Recommended reading
Purchasing and Supply Chain Management | Quayle 2006 Logistiksysteme | Pfohl 2004 Fundamentals of Logistics Management | Grant / Lambert / Stock / Ellram 2005
References
[1] Logistiksysteme | Pfohl 2004
Related articles
Procurement logistics
URL
http://www.dhldiscoverlogistics.com/cms/en/course/processes/distribution_logistics/definition. jsp
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