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Bradley spoken with thousands of men and women about their finances, after a whi le, patterns emerge

in differences between the genders with regards to money. Th is includes how they viewed money, how they managed money, and most of all how t hey wanted to learn about money. It might be taking too many conclusions based o n these experiences, but then Bradley Associates came across a recent study on t he gender gap in financial literacy that supports the following findings. A stud y from Financial Finesse found that a company that provides workplace financial wellness services, women are falling behind men in several areas of financial pl anning. This gap is noticeably growing with regards to paying off debt, arming a n emergency fund with a few months living expenses, and having basic stock, bond, and mutual fund knowledge. This basically implies that there is no gender gap w ith respect to longer-term planning. It is the fundamentals of financial managem ent where women are coming up shortly. Lets take the statements below for you to understand why. Women want peace of mind: For women, financial peace of mind is the ultimate personal finance goal. Women want a secure and sound financial futu re for themselves and their families, and they view their investments as a way t o support and protect their loved ones. Surveys and my personal experiences as a financial advisor show men are typically more interested in wealth accumulation . Women want time to research their options: Women are deliberate decision-maker s and take their time doing research. Women prefer gathering information from a vast group of experts before taking action and initiating a plan. Women also pre fer thinking through and planning for devils advocate and what if scenarios to help p rotect them against the unexpected. Women want an ally, not a bossy know-it-all: Education, collaboration, and patience are critically important to women. If a woman feels condescended to or the environment does not foster question-asking, then shell disengage from the dialogue. A woman needs to feel the financial educa tor is an empowering ally, not a rival. Whereas men typically want the facts and information to make investing decisions on their own, women prefer a collaborat ive, nurturing environment. Heres how you can take matters into your own hands. Ed ucate yourself.Look for an investing class at a local community center or colleg e. Many of them are free or very low cost. Join an investment club. Ask your dau ghter, sister, mother, or friend to attend with you. Have fun with it. Make the m ost of the savings tools available to you at your workplace or if you are self-e mployed. If your spouse or partner handles the money, call a family finance meeti ng. Ask that individual to teach you what s/he does. Find out how the budget loo ks, bills are paid, household cash is managed, and investments are monitored. Af ter you understand, take your turn. You dont have to do it forever, but you shoul d know how. You may even enjoy it and improve your familys finances. If you choose to get professional financial help, interview prospective financial advisors. I f the advisor wont take the time to listen, get to know your needs, and explain c oncepts to you clearly and simply, then feel free to walk out and dont look back. Find an advisor who speaks your language at your pace. JOIN/VISIT GROUP: https://www.zotero.org/groups/bradley_associates_madrid/items

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