Key Benefits

Reduces costs associated with theft and fraud with its best-ofbreed EIR capabilities and fraud detection tools. With AirGuard EIR, operators can confidently position themselves as doing their utmost to protect subscribers from theft and fraud, thereby protecting their brand. AirGuard EIR enables handset control and tracking for customer segmentation, channel control, and targeted marketing campaigns. Device Register provides systems with real-time insight into the handset associated with a subscriber, improving user experience and enabling new services. Use cases include enabling MMS push campaigns, accurate information for best-ofbreed third-party transcoders, device-appropriate content provisioning, enabling MMS as a content-delivery mechanism, and MMS delivery routing to ensure rapid delivery of content to nonMMS capable handsets. Data Mining provides decision makers and fraud departments with real-time information about the devices on the network and subscriber device relationship. This information is invaluable for service planning and business case development and fraud validation. AirGuard EIR, the market leading EIR solution, is deployed in 57 systems by 45 operators. Thus, it represents a low-risk solution for deploying EIR and device intelligence capabilities

The Challenge
Handset theft and fraud not only pose significant financial, emotional and even physical risks to consumers, they also cost operators millions of dollars every year in customer service, concessions and subscriber churn. In addition, in an age of increasing handset capabilities and handset fragmentation, operators need up-to-date, accurate information on the handsets on their network. They need to be able to forecast the reach of prospective new content and services, and they need to evaluate and track the popularity of the handsets they spend so much expense in launching. Finally, operators need real-time information on subscribers handsets to improve the user experience and capabilities of existing services like MMS and premium services.

The Solution
AirGuard EIR is a next generation device intelligence and control solution. At the core is a high performance, 3GPP 22.016 compliant EIR with robust administrative and customer management capabilities, and numerous valueadded options. In addition to the core EIR, value added extensions provide advanced device intelligence capabilities: Data Mining provides rich analysis of the handsets on the network and the ability to query historical handset and subscriber relationships. Device Register exposes real-time information on what device a specific subscriber is using to systems such as MMSC and transcoders via a standard interface.

Core EIR Open Services Framework

AirGuard EIR is part of the Open Services Framework, which represents the latest stage in mobile services infrastructure evolution described by Mobile Messaging 2.0. It allows you to capture a bigger share of data revenues by rapidly enhancing services with assets like messaging, location, device capabilities, security, QoS and more using the Service Innovation Module. At the same time, it allows you to optimize the delivery of services to reduce costs, meet user experience demands, and support rapidly growing performance requirements with the Delivery Optimization Module. Separately deployable and scalable, these modules allow you to make optimum use of your existing infrastructure investments

Key Features
Black, white, and grey list IMEI database and AMTA interface for global and regional blocking

Customer management Easy barring increase percentage of handsets blocked and decrease time to support customers by barring handsets using phone number Different policies protect revenues and customer relationships with fine-grained control over how black lists are applied Control and tracking SMS Welcome automatically send SMS welcome message to inbound roamers increasing roamer loyalty and voice and service revenues Lock IMSI to IMEI or handset range for market segmentation or channel control

Detailed logging for tracking individuals for law enforcement or targeted marketing campaigns Device intelligence Fraud analysis tools detect SIM and handset fraud Data Mining comprehensive set of reports indicating demographic trends around device usage on the network. Device Register realtime insight into what device subscribers are using via HTTP/XML open interface (MM6)

High performance High per node performance and N+1 scalability support growing capacity requirements Geographic redundancy disaster recovery Administrative capabilities Impact testing affect of new lists to troubleshoot problems in advance Web-based OAM&P minimize training costs and effort required for configuration, control and maintenance

Contact Us
Americas (Headquarters) 20 Burlington Mall Road Burlington, MA 01803 United States T: +1 781 229 2406 F: +1 781 229 2790 Europe, Middle East & Africa New Century Place 20/22 Queens Road Reading, Berkshire, RG1 4AU United Kingdom T: +44 118 951 9701 F: +44 118 951 9710 For more information about Airwide Solutions and for contact details for all our offices in Africa, Australia, Canada, Finland, India, Malaysia, Singapore, Spain, UAE and USA, please visit www.airwidesolutions.com.

About Airwide Solutions

Airwide Solutions is the leading provider of next-generation mobile messaging and wireless internet infrastructure, applications and solutions. Our products have helped more than 140 wireless operators worldwide drive mobile messaging usage and revenues and enable them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways. Airwide operates globally with offices in Europe, the Americas, Asia Pacific, the Middle East and Africa.