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IMPORTANT DATES:
IssuIng of forms start from
OcTObER 5, 2009, MONDAy
Last date for receIvIng compLeted forms at nId
OcTObER 31, 2009, SATuRDAy
desIgn aptItude test for pgdpd (at aLL centres)
JANuARy 9, 2010, SATuRDAy
desIgn aptItude test for gdpd (at aLL centres)
JANuARy 10, 2010, SuNDAy
NATIONAL
INSTITUTE
OF DESIGN
INFORMATION GUIDE
www.nid.eduJadmieeione
ADMISSIONS
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Main campus
National Institute of Design
Paldi, Ahmedabad 380 007
Phone: (079) 2662 3462
Fax: (079) 2662 1167
e-mail: admissions@nid.edu
PG campus
National Institute of Design
GH-0 Extension Road
Near Infocity, Gandhinagar 382 007
Phone: (079) 2324 4515 / 2324 4755
Fax: (079) 2324 4518
R&D campus
National Institute of Design
#12, HMT Link Road, Off Tumkur Road,
Bengaluru 560 022
Phone: (080) 2337 3006 / 2337 3276
Fax: (080) 2337 3086
National Institute
of Design is internationally
acclaimed as one of the fnest
educational and research institutions
for Industrial, Communication, Textile
and IT Integrated (Experiential) Design.
It is an autonomous institution under
the aegis of the Ministry of Commerce
and Industry, Government of India
and is recognised by the Department
of Scientifc and Industrial Research,
Government of India as a Scientifc and
Industrial Research Organisation.
graduate programme
post-graduate programme
Product design
transPortation & automobile design
Furniture & interior design
ceramic & glass design
textile design
graPhic design
animation Film design
Film & Video communication
exhibition design
PhotograPhy design
toy & game design
aPParel design & merchandising
liFestyle accessory design
new media design
strategic design management
inFormation & interFace design
design For retail exPerience
design For digital exPerience
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NIDe vieion ie to emerge ae a gIobaI Ieader in Deeign

Education and Reeearch and become a torchbearer
for etrategic deeign in the induetry, commerce and
deveIopment eectore. NIDe Integrated Deeign Servicee
and Outreach programmee oher the etudente opportunity
to practice deeign during their etudiee.
In the knowledge economy of the 21st century, nId is focusing on:
Advancing educational and research excellence through SEED (System
for Educational Excellence in Design) in a learner centric NID way.
Strengthening mind to market infrastructure so that students ideas can
reach the market place.
Developing depth and penetration of design by introducing sector specifc
PG programmes addressing the needs for designers in key sectors of
economy and growth industries.
Encouraging design research in a trans-disciplinary context for creating
IPR resulting in breakthrough design innovations.
Recognising the breaking of boundaries between products, services and
experiences and creating innovative approaches to design education.

Professional
educational
Programmes
NID ofers professional education programmes at Undergraduate and Post Graduate level
with fve faculty streams and 17 diverse design domains. NID has established exchange
programmes and ongoing pedagogic relationships with 35 overseas institutions. NID has
also been playing a signifcant role in promoting design.
the overall structure of nIds programme is a combination of
theory, skills, design projects, and feld experiences supported
by cutting edge design studios, skill & innovation labs and the
Knowledge management centre. sponsored design projects are
brought into the classroom to provide professional experience.
Interdisciplinary design studies in science and Liberal arts
widen the students horizons and increase general awareness
of contemporary issues.
a unique feature of nIds design education programme is the
openness of its educational culture and environment, where
students from diferent faculties and design domains interact
with each other in a seamless manner. the beneft of learning
in such a trans-disciplinary context is immeasurable.
Having entered the 5th decade of design excellence, nId has
been active as an autonomous institute under the aegis of
the department of Industrial policy & promotion, ministry
of commerce & Industry, government of India; in education,
applied research, service and advanced training in Industrial,
communication, textile, and I.t. Integrated (experiential)
design. nId ofers a wide spectrum of design domains while
encouraging transdisciplinary design projects. nId is a unique
institution with many problem-solving capabilities, depths
of intellect and a time-tested, creative educational culture in
promoting design competencies and setting standards of
design education. the rigorous development of the designers
skills and knowledge through a process of hands on minds on
is what makes the diference.
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Professional
educational
Programmes
The Professional Education at NID has both UG & PG Programmes Graduate Diploma
Programme in Design (GDPD) of four years duration for students after 10+2, or equivalent
like AISSCE/ IB/ ICSE, and the Post-Graduate Diploma Programme in Design (PGDPD) of
2 to 2 years duration for graduates; particularly from architecture, technology, engineering,
fne and applied arts, information technology, computer science, etc.
The scores for the Admission Test 2010-11 will be shared with the following institutions: D. J. Academy of Design, Coimbatore;
IILM School of Design, Gurgaon; WLC College, India, New Delhi; and Pearl Academy of Fashion, New Delhi.
)
GRADUATE
DIPIOMA
PROGRAMME IN
DESIGN (GDPD)
FouNdatIoN programme
GDPD commences with a two semester rigorous
Foundation Programme. This programme is geared to
assist in developing attitudes, sensorial skills and aesthetic
sensitivity necessary for further specialisation in specifc
areas of design. The purpose is to create awareness of the
environment and to arouse the students creative faculties.
The primary concern of the Foundation Programme is to
introduce the students to the fundamentals of design,
to initiate them to design as a creative problem solving
process, and to develop a highly evolved design attitude
and understanding of the relationship with culture and
human senses, emotions and feelings. In the Foundation
Programme, basic design courses are augmented by related
studies of Science and Liberal Arts, to help and develop an
understanding of the Indian milieu, user needs, applications,
processing of design and synthesis. The Foundation
Programme is geared to inculcate the development of
values, attitudes, materials and sensorial skills necessary
for any design specialisation. It aspires to create an
awareness of the changing environment by constantly
relating the students learning to real life situations. The
programme provides the necessary direction, stimuli, facilities
and experience to foster creativity and thereby help each
individual to discover their own identity, ability and potential.
The Foundation Programme is the basis on which the re-
maining design curriculum is built. It also makes students
appreciate the multidisciplinary nature of design.
Admission is open to students who have passed or who
will appear for qualifying examinations under the Higher
Secondary (10+2), or equivalents like AISSCE/ IB/ ICSE etc.
Candidates passing the Institutes admission tests/interviews
will be admitted, subject to passing their qualifying
examinations before they join the Institute.
Competence in technical and related subjects will normally
be considered an advantage. The medium of instruction
for UG programme at NID is English. Upper age limit for
candidates is 20 years (relaxable by 3 years for reserved
categories) as on June 1, 2010.
PROJEcTED NuMbER OF SEATS IN GDPD: 100
(Includes OBC and other reserved categories)
This 4-year intensive professional UG programme is
ofered in the following areas of specialisation:
Product Design, Furniture & Interior Design, Ceramic &
Glass Design [under the faculty of Industrial Design]
Graphic Design, Animation Film Design, Film & Video
Communication, Exhibition (Spatial) Design [under the
faculty of Communication Design]
Textile Design [under the faculty of Textile, Apparel
and Lifestyle Design]
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POST-GRADUATE DIPIOMA PROGRAMME IN DESIGN (PGDPD)
POST-GRADuATE DIPlOMA PROGRAMME IN DESIGN is 2 to
2 year programme offered in the following specifc areas
of sectoral specialisation in 17 design programmes under
the fve faculties.
ElIGIbIlITy cRITERIA FOR PGDPD
Candidates having a Bachelors degree or equivalent
(including those who will be appearing for the qualifying
examinations during the academic year (2009-10) in the
areas mentioned against each discipline are eligible to apply.
Those applying for more than one programme should send
separate application forms. One cannot apply for more
than two Programmes. The medium of instruction for PG
Programme at NID is English. Upper age limit for candidates
is 27 years (relaxable by 3 years for reserved categories)
as on June 1, 2010. Candidates with work experience are
preferred. No relaxation in age for candidates with work
experience.
PROJEcTED NuMbER OF SEATS IN PGDPD: 240
(Includes OBC and other reserved categories)
PROGRAMMES OFFERED AT
MAIN CAMPUS, AHMEDABAD
product design (2 years)
B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ or equivalent (under 10+2+4
pattern or more).
transportation & automobile design (2 years)
Prerequisites as in Product Design
Furniture & Interior design (2 years)
Prerequisites as in Product Design.
Ceramic & glass design (2 years)
B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ BFA/ or equivalent or graduates
in any discipline with one year relevant industry experience.
textile design (2 years)
B.Des/ BFA/ Graduation in Textile, Knitwear or Fashion, Home
Science with Textiles & Clothing, Interior Design, Architecture,
Textile or Handloom Technology, or equivalent or graduates in any
discipline with one year relevant industry experience.
graphic design (2 years)
BFA/ B.Arch/ B.Des/ BVC/ B.Int. Design/ Graduation in
Communication Mass Media/ or equivalent with atleast one year
relevant industry experience and proven skills.
animation Film design (2 years)
BFA/ B.Arch/ B.Des/ BVC/ B.Litt/ Graduation in Communication
Media, Film & TV, Mass Media/ or equivalent or graduates in
any discipline with one year relevant industry experience.
Film & Video Communication (2 years)
Prerequisites as in Animation flm Design.
photography design (2 years)
BFA/B.Arch/B.Des/B.Litt/Graduation in Communication Media, Film
and TV, Mass Media/ or Equivalent/ or Graduates in any discipline
with one year relevant industry/ photography related experience.
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POST-GRADUATE DIPIOMA PROGRAMME IN DESIGN (PGDPD)
PROGRAMMES OFFERED AT
PG CAMPUS, GANDHINAGAR
toy & game design (2 years)
Prerequisites as in Product or Animation flm Design.
apparel design & merchandising (2 years)
B.Des/ BFA/ Graduation in Textile, Knitwear or Fashion, Home
Science with Textiles & Clothing, Interior Design, Architecture,
Textile or Handloom Technology, or equivalent or graduates in any
discipline with one year relevant industry experience.
Lifestyle accessory design (2 years)
Prerequisites as in Apparel Design & Merchandising.
New media design (2 years)
Graduates with a Bachelors in Design, Architecture, Fine or Applied
Arts, Visual Communication, Mass Media, Computer Science, I.T.,
Electronics, Engineering, or degrees from Humanities or Social
Sciences or equivalent or graduates in any discipline with one year
relevant industry experience.
strategic design management (2 years)
Graduates in any discipline with two years full-time relevant work
experience in a design or allied creative organisations. Experience
may be relaxed for Post-Graduates.
PROGRAMMES OFFERED AT
R&D CAMPUS, BENGALURU
Information & Interface design (2 years)
Prerequisites as in New Media Design.
design for retail experience (2 years)
Design graduates or graduates in any discipline with one year full-
time relevant work experience in related feld.
design for digital experience (2 years)
BCA/ BIT/ BSc Comp./ BFA/ B.E/ B.Tech/ B.Arch/ B.Des/ BVC/ Degree
in Mass Media/ or equivalent or graduates in any discipline with one
year full-time relevant work experience in digital and allied areas
(knowledge of programming, scripting and computer graphic tools
is essential).
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Product Design
Product Design is concerned primarily with the relationship
between products and systems and those who use them. The
Product Design programme at NID inculcates a user-centred
approach and processes. Responsibility and concern towards
the social, physical and ecological environment is emphasized
in the process of developing innovative ideas. The Product
Design programme commences with inputs in elements of
three-dimensional form, ergonomics (human factors) and
an introduction to the forming of various kinds of materials.
Along with this, students also acquire workshop, technical
drawing and presentation abilities. Emphasis is placed on
learning through participation and teamwork. Design projects
start in the very frst semester and continue throughout the
programme, forming the core of a product designers education.
These projects gradually increase in their level of complexity and
cover a variety of situations that product designers are likely to
encounter in their professional careers. Projects are supported
by theoretical inputs in structures and strength of materials,
technical studies, production processes, as well as ergonomics.
In addition to courses in design, technology and ergonomics,
specifc courses develop general awareness of areas relevant to
product design. These are History of Design, Information Theory,
Computer-Aided Design, Design Management and Marketing,
Value Engineering and Systems Thinking. An important
component of the programme is the exposure to various levels
of the manufacturing industry through feld visits and projects.
produCt desIgN (2 years)
b.E/ b.Tech/ b.Des/ b.Arch/ b.Int.Des/ or equivalent (under 10+2+4 pattern or more).
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Transportation & Automobile Design
Transportation is an indispensable need of humanity and the
basic power of any economy, and is essential for survival today.
Transportation as understood at NID includes not only cars and
other vehicles or off road vehicles but also vehicles on tracks,
water vessels and other mobility devices and equipments. In
India, where there is still a value base for resource conservation
and adopting one product for multipurpose use, transportation
of both people and goods has many co-existing modes.
Transportation in India so far has been technologically
driven with minimum or little attention paid to the users
needs in terms of comfort, safety, information and even the
considerations of cultural sensitivities and preferences. In the
context of an emerging market economy in India, it is essential
to strengthen basic infrastructure facilities. Transportation is
one of the most important links towards this end.
Designers have a very important contribution to make
towards the way they make objects in our environment work,
and in turn, infuence our perception towards them. This
course seeks to establish a credible relationship of products
and services with the user, technology and environment. The
course aims to train young professionals with a thorough
grounding in the systems approach to holistic problem solving
processes, a sensitivity of concerns towards the environment
and needs of different user groups.
The objectives of this Programme are to develop an
understanding of the feld of Transportation Design with
respect to the discipline of Industrial Design and to develop
skills in analysis, concept generation, formulation of design
strategies, problem solving, product detailing, communication
and teamwork.
traNsportatIoN & automobILe desIgN (2 years)
b.E/ b.Tech/ b.Des/ b.Arch/ b.Int.Des/ or equivalent (under 10+2+4 pattern or more).
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Furniture & Interior Design
The Furniture and Interior Design programme provides an
integrated approach to furniture as a part of living, work-
spaces, habitat, challenges and defnes the boundaries of
such objects in systems context. The programme focuses on
the development of students creative faculties by encouraging
experimentation with new materials and processes with due
concern for material conservation. The programme ensures
that students are able to perform at all levels of production,
from industries engaged in batch production of furniture in
various materials, mass production industries, to the small
scale and craft sectors. Lectures, workshop practice and feld
studies, along with other design disciplines introduce students
to various materials and their properties, as well as their
engineering and production principles. From an early stage
in the programme, a variety of design projects encourage the
development of individual potential through an experimental
approach. Practical experience of working with materials like
wood, metal and plastics is encouraged. Emphasis is placed on
the detailing of furniture elements, keeping in mind man-object
relationships and on the process of formal integration at the
furniture construction level. Exposure to both craft and mass
production techniques is given through feld study and industry
visits. Building prototypes wherever possible validates design
solutions. The context and inter-relationship of the furniture
and furniture systems in living, commercial, public spaces and
lifestyles are constantly explored.
FurNIture & INterIor desIgN (2 years)
b.E/ b.Tech/ b.Des/ b.Arch/ b.Int.Des/ or equivalent (under 10+2+4 pattern or more).
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Ceramic & Glass Design
Ceramic and Glass Design program at NID takes inspiration
from both art and craft traditions and it equally recognizes and
lay emphasis on the production potential of these materials.
The curriculum at NID offers a set of courses to introduce not
only technological and skill aspects of the materials but also
a wide range of courses such as elements of forms, color and
composition, ergonomics etc. to sensitize students towards the
other essentials of design. Moreover, design projects spread
over the semesters bring in a critical understanding of user
perception, socio-cultural context and market reality for the
future designers.
Extensive exposure provided in the craft sector as well as
ceramic and glass industries bring in awareness of a wider
range of production techniques. Students get hands on
experience of a variety of forming techniques in both the
materials. They get to experience hand moulding techniques in
clay such as coiling, pinching, throwing etc., as also moulding
and casting as production methods. Students also explore
their creative expressions through kiln formed glass such as
slumping, fusing and pate de verre and practice glass blowing
as part of hot glass in the curriculum.
Besides existing linkages with large scale industries, the
discipline has established an important alliance with the clusters
of small scale industries located in several parts of the country
such as Firozabad, Khurja, Jaipur, Morbi etc. The association
and exposure through these clusters provide a platform to the
graduate to utilize the clusters production capacity for their own
creative expression and entrepreneurial venture for the national
as well as export markets.
Ceramic and glass offers tremendous creative as well as
functional possibilities in the domain of art, craft, and lifestyle
product categories. Graduates fnd rewarding careers in the
area of tableware, tile, sanitary ware, glass ware industries and
exploring these mediums in architecture and interiors. There are
ample opportunities to work in the craft and NGO sectors or
start up ones own studios with independent batch production.
Overall, the in-depth understanding of technology, production
techniques and material skills enables the student to take up
challenges and make appropriate use of these materials in
applications other than the conventional ones.
CeramIC & gLass desIgN (2 years)
b.E/ b.Tech/ b.Des/ b.Arch/ b.Int.Des/ bFA/ or equivalent or graduates in any discipline with one year relevant industry experience.
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Textile Design
NIDs Textile Design Programme lays emphasis on woven and
printed textiles as well as non-woven techniques like resist
dyed, block-printed and knitted, besides surface ornamentation
using traditional and mass production methods. The emphasis
of the course is on building a variety of skills, in combination
with theoretical knowledge and practical application. The
programme commences with the learning of fundamentals
of textile design. These include elementary ergonomics,
textile fbres, colour, composition and basic textile design for
weaving and printing. It also covers dyeing techniques, printing
methods, sewing techniques, construction of fabrics and
surface design.
Through increasingly complex design projects, complemented
by related inputs in the social sciences and technology, students
are encouraged to apply their abilities to resolve specifc
design problems. The programme helps one understand all the
intricacies of production, in order to fnd innovative solutions.
It provides major feld-level exposure to all levels of industrial
and craft production. Besides instilling design sensibility, all
the courses lay emphasis on technology and market-related
inputs. Design projects in textiles cover woven and printed
apparel fabrics, textiles for interiors, collections of prints, craft
documentation, computer aided textile design, jacquard fabrics
etc. Design solutions are translated into samples or prototypes
through workshops in dyeing, printing and weaving.
textILe desIgN (2 years)
b.Des/ bFA/ Graduation in Textile, Knitwear or Fashion, Home Science with Textiles & clothing, Interior Design, Architecture,
Textile or Handloom Technology, or equivalent or graduates in any discipline with one year relevant industry experience.
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Graphic Design
A graphic design student, in addition to a thorough grounding
in design abilities and theoretical issues, undertakes the study
of the cultural and historical context in which designers need
to function, as well as the social and ethical factors that
infuence design decisions. The ultimate aim is to stimulate
the development of independent critical judgment, sound
research skills, the ability to think creatively and practice
design as a professional.
The last decade or so has witnessed a near total transfor-
mation in the way a graphic designer works. The expansion
and application of the electronic media has made graphic
reproduction technologies more accessible to the designer.
Paradoxically, traditional skills have become more necessary
than before. Quality and creative solutions contextual to the
users needs are still a basic human input. The fundamental
importance of creating a visual vocabulary through drawing,
the development of aesthetic judgment, values of form,
proportion, image and word have become an integral part
of learning graphic design at NID.
During their period of study, students in graphic design are
encouraged to work on a variety of projects, majoring in the
selected sub-domain of graphic design. The areas covered
include typography & type design, publication design, image
making, illustration, photography, packaging, print design,
corporate identity, branding and information & communication
systems like signage or wayfnding.
Students, on successful completion of the programme
would have acquired the competencies to fnd placements
with leading graphic design agencies working in the area of
branding, publication houses, and communication design
frms. They could also start their own design studios.
graphIC desIgN (2 years)
bFA/ b.Arch/ b.Des/ bVc/ b.Int. Design/ Graduation in communication Mass Media/ or equivalent
with atleast one year relevant industry experience and proven skills.
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Animation Film Design
The objective of this programme is to enable students to
fnd solutions to complex problems in various felds of
communication design using animation flm making as a
creative medium. With rich and multiple inputs from various
inter-departmental faculty and faculty from abroad, students
develop basic skills and are introduced to knowledge areas
pertaining to flms in particular, as well as communication in
its social and cultural contexts.
In the later semesters, students are exposed to a workshop
mode of learning where they experiment with various
mediums: from traditional hand drawn 2D, clay, sand, oil
on glass, stop motion, pixilation to CGI/digital platform. In
addition, students of animation go through an experiential
learning of cross-disciplinary campus life. During their fnal
semester, they can choose the medium of their choice with
more emphasis on storytelling with original context and idea.
With the initial inputs and dynamic curriculum, students
projects eventually result in a unique and original product,
which also brings various international and national awards,
accolades and recognition from time to time. Graduates of
this programme fnd rewarding careers as animators, character
designers, story-board artists as well as creative directors,
producers, consultants and designers in broadcast television
channels such as Channel [V], MTV, Nickelodeon, Cartoon
Network, in multimedia agencies like Tata Interactive, Infosys
and production houses like Famous House of Animation,
Vaibhav Studio, Miditech and also as faculty at various design
schools in India, including their alma mater (NID), and abroad.
aNImatIoN FILm desIgN (2 years)
bFA/ b.Arch/ b.Des/ bVc/ b.litt/ Graduation in communication Media, Film & TV, Mass Media/ or equivalent
or graduates in any discipline with one year relevant industry experience.
1)
Film & Video Communication
The primary aim of the Film and Video Communication
programme is to train versatile design-informed commu-
nicators, fuent in the conception and production of short
flms, on a range of educational, cultural, social, entertain-
ment and marketing communication needs.

Students are frst introduced to the basics of communication
design and aspects of social theory and the language,
grammar and technology of flm and video. Thereafter,
additional theoretical inputs continue to supplement the
development of holistic conceptual abilities, simultaneous
to the building of profciency in the practical aspects of
flmmaking.

The strength and versatility of the Film and Video Education
programme has been proved by the worldwide recognition
given to its students flms. These flms have been showcased in
prestigious competitive flm festivals across the globe, besides
winning accolades within India.

Graduates of programme have gone on to rewarding careers
within the broad spectrum of the moving image industry. These
include feature flms, television channels, production houses,
advertising agencies, interactive media ventures and government
and voluntary bodies having a communication agenda.
FILm & VIdeo CommuNICatIoN (2 years)
bFA/ b.Arch/ b.Des/ bVc/ b.litt/ Graduation in communication Media, Film & TV, Mass Media/ or equivalent
or graduates in any discipline with one year relevant industry experience.
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Exhibition Design
The Exhibition Design Programme aims to develop confdence
in its graduates to interpret, contextualize, manifest,
express and communicate through creative handling of
space and ambiences. This is done through multi-sensory
and multimedia installations that create interactive and
experiential environments.
The students are provided with a rigorous training in
conceptualization and communication of design concepts.
They develop critical abilities while engaging with
communication theories; visual language and communication;
spatial perception and design. They learn skills related
to technology through the study of materials, processes,
fnishes and structures and relevant computer softwares. An
understanding of the history of design; design management;
science and liberal arts; also forms an essential part of their
overall learning.
OFFERED Only FOR GDPD stuDEnts
1p
Photography Design
The Photography Design offers students opportunities to work
in the context of leading edge practice in their subject and to
develop their skills to an advanced level appropriate for careers
in the industries. It aims to support the advanced study and
practice of a wide range of photographic practices.
The course enables students to develop their personal aspira-
tions within the community of their peers, and a broader
network of artists, designers and other professionals.
The development of new conceptual strategies and an
understanding of the broader debates surrounding photo-
graphy practice are all a very important part of the course.
Students are expected to integrate these aspects of the course
into their practical work. Practice units begin by encouraging
students to work experimentally, questioning their own methods
as well as those of other contemporary practitioners. Students
are expected to develop strong and original practice based
projects and an ability to evaluate this work critically.
Postgraduates of this programme can seek work ranging from
a highly specialised, technical variety of the feld that requires
creativity and visual literacy such as press/news photography,
documentary photography, advertising photography, fashion
photography, fne art photography etc. The course runs over
four semesters (2 years) full-time and offers the opportunity
for students to undertake some part of the 2nd semester of
their course at University for the Creative Arts, Farnham, UK.
Overseas travel/stay is entirely optional and will be as per actuals.
photography desIgN (2 years)
bFA/b.Arch/b.Des/b.litt/Graduation in communication Media, Film and TV, Mass Media/ or Equivalent/
or Graduates in any discipline with one year relevant industry/ photography experience.
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Toy & Game Design
The Toy and Game Design programme is offered to graduates
in specifc disciplines having a creative bent of mind, a sense
of humour and fantasy, and a strong inclination towards play.
This programme is multidisciplinary in nature. It encompasses
elements from industrial design, animation and graphic design,
human psychology and interaction, sociology and management
domains. The programme commences with courses in Play
Theory, Cognitive Ergonomics, Colour and Composition,
Material / Media Technology, Study of Forms, Aesthetics,
and Design Management, which provide the basic design
foundation. Specialised inputs are also given to develop skills in
forms and movement, character design, strategy building and
multisensory design. Inputs in user understanding, technology,
systems thinking and scenario building are provided as a part
of projects. An understanding of interactive play experiences is
emphasized on, during the initial period in which students are
encouraged to take on a variety of design projects related to the
broad spectrum of toy and game design. This helps the students
to choose projects in areas of their choice at the senior level.
Training modules in industries, institutions and heritage sectors
provide major feld level exposure.
NID has added game in its curriculum keeping in mind the
growing market need and its applications in the areas of
education, training, simulation and entertainment. Graduates
of this programme are equipped to work with established toy
and game industries in areas of mass manufactured toys, play
equipment, table top games and digital games.
toy & game desIgN (2 years)
b.E/ b.Tech/ b.Des/ b.Arch/ b.Int.Des/ or equivalent (under 10+2+4 pattern or more), bFA/ bVc/ b.litt/ Graduation in communication
Media, Film & TV, Mass Media/ or equivalent or graduates in any discipline with one year relevant industry experience.
z1
Apparel Design & Merchandising
The Apparel Design and Merchandising Programme is
concerned with all those aspects of design, technology
and merchandising required to create, produce and market
clothing and fashions. It aims to develop a professional and
creative attitude to the ever-changing needs of the apparel and
fashion industry. The course enables students to question basic
assumptions, challenge conventional wisdom and existing ways
of doing things, and meaningfully explore possible alternatives.
It is designed to prepare the student to be visually sophisticated.
The programme lays emphasis on ready-to-wear, work and
protective wear and costume design. The strength of the course
is its close interaction with the textile discipline, which enables
students to develop sensitivity to the very nature of cloth.
Students study design, production and management, as
well as textile technology. Practice is supported by historical
and theoretical studies. The programme is structured to
take students through all aspects of apparel design like
patternmaking, draping, sewing, construction of fabrics,
knitting, knitwear design, marketing, merchandising and
garment manufacturing technology. Students undertake
fashion projects from the initial design stage to the fnished
garment. They are also given exposure to designing
accessories such as jewellery, bags, footwear, belts and
headgear. Graduates of this programme can seek work in
the four broad areas of clothing: ready-to-wear, high fashion,
costume design and functional wear. Several graduates are
working as entrepreneurs, having set up their own design
and production units.
appareL desIgN & merChaNdIsINg (2 years)
b.Des/ bFA/ Graduation in Textile, Knitwear or Fashion, Home Science with Textiles & clothing, Interior Design, Architecture,
Textile or Handloom Technology, or equivalent or graduates in any discipline with one year relevant industry experience.
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Lifestyle Accessory Design
The Lifestyle Accessory Design (LAD) post-graduate
programme educates and trains professional designers to
visualise and create lifestyle accessories and systems using
different materials, processes and technologies. The designers
from this programme aspire to drive the market and make
Designed in India a premier global brand. The programme
focuses on a wide spectrum of accessory products to suit
the needs of contemporary patterns of living and lifestyles. It
relates to peoples living habits and the products they interact
with which form an important basis of their day to day lives.
It delves into perception and trend studies of diverse dynamics
infuencing the lifestyles of consumers from various strata
of society. It offers a strong multidisciplinary edge wherein
the students get opportunity to work with a wide spectrum
of product categories - jewellery, bags, luggage, footwear,
lighting, furnishings, furniture, space accessories and
automobile interiors.
The programme curriculum encourages students to develop
alternative approaches to designing products by building
innovative, out-of-the-box thinking skills while ensuring that
the design solutions successfully accomplish their commercial
expectations. Design projects, which are actively plugged
into the curriculum, provide a vital learning experience
whereby the students exhibit their capability to converge and
synthesize their creativity, skills and knowledgebase to come
up with tangible outputs. A plethora of rewarding career
opportunities are available to LAD graduates across diverse
industry segments where a growing number of alumni are
meaningfully contributing.
LIFestyLe aCCessory desIgN (2 years)
b.Des/ bFA/ Graduation in Textile, Knitwear or Fashion, Home Science with Textiles & clothing, Interior Design, Architecture, Textile
or Handloom Technology, or equivalent or graduates in any discipline with one year relevant industry experience.
z
New Media Design
The New Media Design programme at NID attempts to critically
examine the relationship between technology and culture.
Media, old and new, such as print, radio, television, internet,
virtual reality, gaming and mobile telephony, to mention a few,
have a profound impact on our culture. Understanding these
various media and the impact they (may) create is crucial to
understanding how our societies are shaped. This aspect is an
essential component of New Media studies.
Students on the New Media programme spend the frst
semester on design fundamentals, which primarily involves
studying various mediums, such as paper or print,
photography, world wide web, along with broader issues in
design such as ergonomics, form and typography. Specifc
inputs in new media studies are imparted and the semester
ends with a design project investigating the application of
new media in a specifc context - for example the role of both
analogue and digital media in classroom education in primary
and secondary schools in India. The subsequent two semesters
focus on design projects investigating the role of various
mediums in, for example, education, healthcare, environment,
craft and heritage preservation. As New Media Designers
who will inevitably deal with the design of digital artefacts,
the students are grounded in the fundamentals of interaction
design. The fourth semester or Diploma, is where an area of
interest, usually in collaboration with industry, is chosen for
research.
The programme is transdisciplinary in nature, applying and
integrating knowledge from various disciplines. In this sense,
it is a unique combination of art, science and technology.
The programme seeks students from diverse backgrounds
ranging from fne and applied arts, architecture, design,
science, engineering or technical backgrounds. A willingness
and motivation to learn various digital skills such as electronics,
software programming, advanced 3D modelling, etc is required.
New medIa desIgN (2 years)
Graduates with a bachelors in Design, Architecture, Fine or Applied Arts, Visual communication, Mass Media,
computer Science, I.T., Electronics, Engineering, or degrees from Humanities or Social Sciences or equivalent
or graduates in any discipline with one year relevant industry experience.
z
Strategic Design Management
Design is rapidly becoming the key to differentiation, premium
realisation and brand positioning. The need for strategically
managing design becomes signifcant in the job description
of not only managers but also designers. Since NID has a
spectrum of design faculties and disciplines, a multidisciplinary
approach is more inherent in the scheme of things here
than in any other business school. The Strategic Design
Management programme is aimed at enabling the students
to develop design leadership and entrepreneurial skills, and
empower them to become wealth creators in the feld. The
programme will help students to generate strategies that
enable the use of design for creating desired value, perception
and differentiation.
As a design manager, a person is involved with strategies, action
plans and processes. Critical functions such as innovation, new
product development, packaging, retail impact, competitive
analysis, design measurement, sustainability and customer
delight issues are in the ambit of the Design Manager. It also
involves design research, scenario building and trend forecasting,
creating a right design mix, branding and design communication
strategies. Students who complete the programme successfully
will be well equipped to enter any industry or consultancy as
strategic designers, design entrepreneurs, design managers,
contributing either as team members or as team leaders.
strategIC desIgN maNagemeNt (2 years)
Graduates in any discipline with two years full-time relevant work experience in a design or allied creative
organisations. Experience may be relaxed for Post-Graduates.
z
Information & Interface Design
Information and Interface Design programme is aimed at
providing the students with adequate knowledge and training,
which will enable them to design effective and accessible
products for a wide range of audience and media from print
to digital, from education to artifcial intelligence. Students will
have to document management skills to understand issues in
the storage, access, retrieval and navigation of information plus
the analytical skills, knowledge of methodology and usability
techniques to measure product effectiveness. Information
design is concerned with making complex information easier
to understand and to use. It is a rapidly growing discipline
that draws on graphic design, applied linguistics, psychology,
computing sciences, cognitive ergonomics, information and
communication science.
This multidisciplinary programme has great relevance for
knowledge and information based industry. Information Design
is focused on users and is committed to fnd out whether
its products actually achieve their objectives. The feld of
information design applies traditional and evolving design
principles to the process of translating complex, unorganised
or unstructured data into valuable meaning information. User
centered information design is the goal of the information and
digital design discipline. Students who complete the programme
successfully could work at the level of strategic information
designers in the sectors like information technology, health
care, electronics, agriculture, hospitality, tourism, transportation,
gaming and GIS based application designs.
INFormatIoN & INterFaCe desIgN (2 years)
Graduates with a bachelors in Design, Architecture, Fine or Applied Arts, Visual communication, Mass Media,
computer Science, I.T., Electronics, Engineering, or degrees from Humanities or Social Sciences or equivalent or
graduates in any discipline with one year relevant industry experience.
z6
Design for Retail Experience
The Design for Retail Experience PG programme offered at NID
R&D Campus, Bangalore, was started in the year 2007. It has
an integrated approach to designing products, systems and
spaces to accommodate multi sensory experiences in the retail
and visual merchandising felds in the context of enhanced
user experience. The programme offers a challenge to redefne
boundaries, understand consumer lifestyles and aspirations in
order to visualize and create new concepts for an outstanding
shopping experience.
Projects in this programme would cover retail store designs
for small and big organized retail sectors alike (branding,
brand promotion, lighting, exhibition design etc.). A profound
understanding of materials, hardware and technology,
documentation and feld research through live interactions with
industry, and understanding retail as a part of system design,
are also areas of focus. Visual Merchandizing, System Design,
Visualization of Space, Elements of Form and Colour, and
Photography are other areas covered.
Why Design for Retail Experience? Retail Design as a profession
is gaining a good degree of recognition from the Retail
industry and has established itself within the country. With
the major changes in the Indian Economy this has become
an area of expertise to the large variety of retail industries.
Market competition is intense and a great degree of fexibility is
demanded to sustain the day to day changes in the market.
learning Process The process of learning includes interaction
with the industries in various ways. Seminars and workshops
conducted with people from the industry act as a great exposure
for students to explore and learn recent techniques, materials,
and trends in the market. They are further introduced to
professional designers from the industry and hence are able to
comprehend and understand the position design has in todays
market through live class room activities. Industrial feld visits,
and training as well as sponsored research based projects are yet
more instances of the learning process at NID.
desIgN For retaIL experIeNCe (2 years)
Design graduates or graduates in any discipline with one year full-time relevant work experience in related feld.
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Design for Digital Experience
We use a number of digital products and applications in
our daily life at home, school, offce, for being informed,
communication, education, entertainment, banking,
healthcare etc. Being a Design and R & D institute, we looked
at this programme in the context of Design and intend to
focus on research based outcomes and focus on Design
Research. We perceive Digital experience and design as
encompassing the following broad areas:
_ Software products and services
(e-products that are application based)
_ Gaming & Entertainment
_ Digital Knowledgeware
(Digital libraries, Virtual museums, e-learning etc)
_ Digital products
(handheld gadgets and devices)
The four broad areas provide the thematic context for
projects as well as courses in each semester. Each student is
encouraged to explore each of these areas through project-
based approach with supporting theoretical inputs. Realistically
students will have worked on a single project in each of these
areas, making them essentially generalists. The kind of diploma
project taken up in the fnal semester will take the student
towards being a specialist in his/her area of interest.
The various course modules for this programme can be broadly
categorized into those that focus on design processes for the
development of design concepts, prototyping and evaluation.
Another set of courses look in the area of enriching content
from aspects such as narration styles, use of appropriate media,
interactivity etc. In the implementation of the projects students
also need to develop their programming skills. A course titled
Digital Design and Society emphasizes on research to create
a knowledgebase with regards to usage of Digital products in
Indian society and inform in context of future design directions
keeping in mind Indian socio-cultural aspects.
desIgN For dIgItaL experIeNCe (2 years)
bcA/ bIT/ bSc comp./ bFA/ b.E/ b.Tech/ b.Arch/ b.Des/ bVc/ Degree in Mass Media/ or equivalent or graduates
in any discipline with one year full-time relevant work experience in digital and allied areas (knowledge of
programming, scripting and computer graphic tools is essential).
z8
Admission Procedure
To get your Application form:
Application forms along with the prospectus for the ensuing
academic year will be made available on request from the second
week of October on payment of Rs.1,500/- (Rs.750/- for reserved
categories) by a Demand Draft of any nationalised bank drawn in
favour of the national Institute of Design payable at Ahmedabad.
The incomplete application forms / not satisfying eligibility
criteria will be rejected. The application form fee (Rs.1,500/
Rs.750) for rejected applications will not be refunded.
No offcial communication will be made regarding rejected
application forms.
Forms downloaded from nIDs website www.nid.edu along with
required amount of DD drawn in favour of national Institute of
Design payable at Ahmedabad will also be accepted.
Forms can also be obtained from select branches of Bank of India
(listed below) on payment of Rs.1,500/- towards the cost of the form
plus Rs.50/- as bank charges. Forms at concessional rates to reserved
categories are available only from nID, Ahmedabad subject to the
submission of relevant reserved category certifcate (In case of OBC,
a non-creamy layer certifcate should be submitted).
For the academic year 20102011, the last date for receiving
the completed application forms is October 31, 2009.
Reserved category candidates must attach relevant certifcate
of caste/category otherwise their form will be rejected. Obc
candidates are required to submit non-creamy layer certifcate.
All candidates fulflling the requirements of minimum qualifcation
and within the prescribed age limit will be called for the Entrance Test
(PGDPD or GDPD) to be conducted at 11 centres Ahmedabad,
bengaluru, bhopal, chennai, Delhi, Guwahati, Hyderabad,
Kanpur, Kochi, Kolkata and Mumbai.
(NID reserves its right to cancel any of these centres).
Hall Ticket/ call letter will be posted by December 20, 2009.
Those who do not receive the call letters by the end of December 2009
may get in touch with NIDs Admissions Cell. Admission is on the basis of
NIDs method of selection, which extends beyond the students previous
academic qualifcations. The NID Admission Committee systematically
seeks evidence of the perception, attitude, aptitude, achievement and
motivation essential for a challenging and satisfying design career.
The objective of the tests and the interviews is to ascertain the above
qualities. The tests at the various centres will consist of design aptitude
tests. Based on scores obtained from these tests, shortlisting of
candidates to be called for second phase will be done.
The second phase of the admission procedure will consist of studio
tests followed by personal interviews at Ahmedabad, Bengaluru
and Gandhinagar.
Tentative Dates of the Studio tests/ interviews
GDPD is scheduled from April 20 24, 2010
PGDPD is scheduled from April 20 May 3, 2010
call letters for this phase of the interview will be posted by
March 26, 2010. This information will also be available on NIDs
website www.nid.edu. All those candidates called for the second
phase are required to attend the studio tests and interview, which
completes the process of selection. The Admission Committee decides
the procedures, grades and weightage every year.
The norms for the selection are the sole prerogative of the Admission
Committee and the decision of the Admission Committee and the
Management in any of the matters concerning the admission process
and selection will be fnal. Any direct or indirect attempt to infuence
the admission committee or its members, academic offce bearers
or management will lead to the automatic disqualifcation of the
candidate(s).

Admission announcements are made in the leading national
dailies in the last week of September every year.
baNk oF INdIa braNChes: Ahmedabad Bhadra, Paldi; bengaluru Kempegowda Road; bhopal Marwari Road, Jumerati;
bhubaneshwar Janapath; chandigarh Sector 17; chennai Errabalu Chetty Street; coimbatore Oppankara Street; Dehradun Rajpura
Road; Delhi Janpath, Hauz Khas; Durgapur Nachan Road; Guwahati Kamarpatty; Hyderabad Nampally Station Road; Indore Santa
Bazar; Jaipur Mirza Ismail Road; Jamshedpur Bistepur; Kanpur Mahatma Gandhi Road; Kochi Shanmugham Road; Kolkata Netaji
Subhash Road, Manicktolla; Kozikode Silk Street; lucknow Nawal Kishore Road; Mumbai Nariman Point, Dadar-Portuguese Church;
Panaji Rua De Ormuz; Patna Fraser Road; Pondicherry J Nehru Street; Pune Dr Coyaji Road; Ranchi Albert Ekkachowk; Rohtak
Hissar Road; Rourkela Sector 19; Shillong Police Bazar; Simla The Mall; Srinagar Maulana Azad Road; Surat Kanpith, Lal Gate;
Thiruvananthapuram University; udaipur Nyay Marg; Vadodara Raopura; Vishakhapatnam Valtair Main Road.
DAT for PGDPD (at all centres)
January p, zo1o, Saturday
DAT for GDPD (at all centres)
January 1o, zo1o, Sunday
zp
Number oF seats
Prescribed percentage of seats are reserved
for candidates belonging to various reserved
categories scheduled as per the norms of the
Government of India. The OBC reservation
is in effect in stages and the new academic
year 2010-2011 envisages the third stage of
reservations.
Number of seats in the Graduate Diploma
Programme is projected to be 100 (includes
OBC and other reserved categories) and for
the Post-Graduate Diploma Programme is 240
(includes OBC and other reserved categories).
For both GDPD and PGDPD, the Institute will
draw separate waiting lists with approximately
ten percent of the total number of seats
available.
*Registration, jury, student amenities, modernisation, transcripts

Total expenditure for studies at NID, including Hostel and Mess
charges, is estimated at Rs 1,50,000 per year at the present level
of costs. There will be a 15%-20% increase in costs per year.
P G D P D
DISCIPLINE SEATS
Product Design 15
Furniture & Interior Design 15
Transportation & Automobile Design 10
Ceramic & Glass Design 10
Textile Design 15
Graphic Design 15
Animation Film Design 15
Film & Video Communication 15
Photography Design 15
Toy & Game Design 10
Apparel Design & Merchandising 15
Lifestyle Accessory Design 15
Strategic Design Management 15
New Media Design 15
Information & Interface Design 15
Design For Retail Experience 15
Design For Digital Experience 15
total No. seats 240
G D P D
DISCIPLINE SEATS
Product Design 15
Furniture & Interior Design 10
Ceramic & Glass Design 10
Graphic Design 15
Animation Film Design 15
Film & Video Communication 10
Exhibition (Spatial) Design 10
Textile Design 15
total No. seats 100
yearLy expeNses (IN INr)
G D P D P G D P D
Tuition Fees 65,000 82,500
Studio & KMC charges/
I.T. infrastructure charges/ 27,500 27,500
Other services*
Hostel: Room Rent & 13,500 13,500
Electricity Charges
Insurance 200 200
Student Development Fund 400 400
Film Club 200 200
Security Deposit (refundable) 10,000 10,000
total 1,16,800 1,34,300
Monthly Mess Charges 2,750 2,750
(as per Mess Committee recommendation)
Fee waIVers
A number of full and partial tuition fee waivers
offered by nID, Ford Foundation and Government
of India scholarships are available to the
deserving and disadvantaged candidates.
o
regIstratIoN
candidates selected for admission will be intimated by May
21, 2010. they are required to pay fees for the entire academic year
(by Bank Draft in favour of the national Institute of Design payable at
Ahmedabad) along with their letters of acceptance as well as the rules
and regulations duly endorsed by individual candidate and by his/ her
parent or guardian. these documents and the payment must reach the
Institute by the date as indicated in the offer letter. In case the Institute
does not receive the letter of acceptance and the payment as aforesaid,
by the date indicated, the offer of admission will stand withdrawn and
the available seat will be offered to those in the waiting list.
Candidates who are waiting for the results of their qualifying
examinations will be offered provisional admission into the programme.
the Graduate Diploma Programme students are admitted only into the
Foundation Programme and their entry into different design domains is
not automatic. On successful completion of the Foundation Programme,
the semester Jury will recommend the fnal decision on the specifc
design domain.
All students are required to be present for the Orientation
Programme and no exceptions can be made. Failure to be present
at the Orientation programme may mean an automatic withdrawal by
nID of its admission offer. students who leave the Institute in search of
other career/ or other programmes elsewhere, immediately after joining
will be refunded the deposits as per rules.
Existing students who wish to register in subsequent semesters will
have to do so by paying their semester fees according to the academic
calendar. Fees are payable by Demand Draft or in Cash before the
commencement of each semester. students who leave nID or who are
asked to leave nID for whatever reasons will not be entitled to any
refund of fees. A student can be given leave of absence for a maximum
period of one academic year on health grounds or other exceptional
circumstances. During this period the student will have to pay his/ her
tuition fee for the entire year.
eVaLuatIoN
From the point of view of benchmarking nIDs academic activities
internationally, the Institute has introduced an Academic credit
based Evaluation System, as a part of its evaluation system since
the academic year 2002. the system comprises credits and performance
evaluation through grading, wherein the students are required to earn
the prescribed number of credits indicated for the respective academic
programme as well as perform to the established level of performance
set by the institute for successful completion of the professional
education programme at nID. the students performance is assessed at
several stages of the programme, such as individual course evaluation,
semester end jury, peer group/ general presentations and diploma jury.
resIdeNCe
As the accommodation on the campus is not suffcient, provision of hostel
accommodation to outstation students in various programmes is presently
restricted as follows:
_ All students in the GDPD: 7 semesters
_ All girls in PGDPD: 3-4 semesters
_ All boys in PGDPD: 3-4 semesters
the students at Bengaluru may also make their own arrangements for
stay, as the programmes are non-residential. students residing in the nID
hostels must observe its rules and regulations. Admission is on yearly basis.
subscriptions to mess facilities are compulsory for all hostel residents.
these charges must be paid in full at the beginning of every semester.
medICaL FaCILItIes
the nID doctors (including one lady Doctor) visit the campus clinic
everyday and can be consulted in the consultation room in the campus.
nID does not have hospitalisation or isolation facilities available on the
campus. Arrangements may be made for hospitalisation at Government
hospitals in Ahmedabad for any resident student to whom this is
recommended by the Institutes doctor. nID health facilities are limited to
the campus doctor and dispensary. the basic responsibility for good health
is in the hands of individual students, and the facilities are to supplement
individual efforts and are not a substitute for them. Medical expenses have
to be borne by the students. the students are required to take individual
medical insurance from a reputed insurance company and inform nID the
details thereof at the time of admission.
It is mandatory for the students to join, at their own cost, the personal
Accident Insurance scheme as may be approved from time to time by the
Institute. All students are required to give the name and address of their
local guardian in Ahmedabad so that nID authorities may get in touch with
them if the student happens to fall sick, or in any other emergency.
extra CurrICuLar aCtIVItIes
the Faculty-student Consultative Forum meets at least 3 to 4 times in a
semester to discuss academic matters of importance. the student Activity
Committee functions through its various committees, dealing with the
Canteen, sports, Entertainment, and through groups which plan social
and cultural events. Recreational facilities for net games and campus
ftness centre with aerobic facilities are available in the Institute within
the campus.
1
oVerseas CaNdIdates
Overseas candidates applying for admission into Graduate Diploma
Programme in Design should send in their application along with other
applicants in India by October 31, 2009. such students may attend
admission test at one of the test centers and if short-listed can attend
the interviews at Ahmedabad.
10 percent seats in Post-Graduate Diploma Programme are
reserved for foreign countries/ SAARc region/ NRI candidates
on supernumerary basis.
they should fll in the prescribed application form and send the same with
their portfolio to Registrar (Academics), nID on or before October 31,
2009. their applications will be processed through a selection procedure
as may be prescribed by the Admission Committee. the Institute will follow
the reservation criteria as and when prescribed by the Government of India
and as applicable at the time of admissions.
yearly Expenses for foreign nationals/ SAARc countries/ NRI
tuition Fee for foreign nationals: uS$ 9,000/-
tuition Fee for sAARC countries/ nRI: uS$ 6,000/-
Other fees/ charges are as applicable to Indian students.
All enquiries relating to admissions should be addressed to:
registrar (academics)
National Institute of Design
Paldi, Ahmedabad 380 007, India
Phone: +91-79-2662 3462
e-mail: admissions@nid.edu
website: www.nid.edu
z
nIds vision is to emerge as a global leader in design education and
research. It is a torchbearer for strategic design in the industry, commerce and
development sectors. Its Integrated design services and outreach programmes
ofer the students opportunity to practice design during their studies. nId
has also been playing a signifcant role in promoting design, to move towards
a design enabled India. It has established exchange programmes and
ongoing pedagogic relationships with 35 overseas institutions. nId ofers a
wide spectrum of design domains while encouraging transdisciplinary design
projects. It empowers students with problem solving capabilities, depths of
intellect and creative educational culture.
For more details visit our website:
www.nid.edu
nID/
Published by Dr Vijaya Deshmukh, Registrar (Academics),
national Institute of Design/ 2009 / 10,000 copies/
Design: tarun Deep Girdher/
Printed at shreedhar Printers Pvt. ltd., Ahmedabad/
Paldi, Ahmedabad 380 007
Phone: (079) 2662 3462
Fax: (079) 2662 1167
e-mail: admissions@nid.edu