May 2012

Master of Business Administration - Semester 4 MK0016 Advertising Management and Sales Promotion B1329 Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q1. Define the term advertisement. How does advertising persuade buyers? Q2. Explain the advertising theories and its relevance. Q3. Explain the factors that have an effect on Indian advertising. Q4. Is it important to have communication objectives in advertising? Why or why not? Q5. Examine the role of visual strategies in ad copy design. Give suitable examples. Q6. What is sales promotion? Explain in detail.

May 2012

Master of Business Administration - Semester 4 MK0016 Advertising Management and Sales Promotion B1329 Assignment Set- 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q1. Outline those elements that are considered important in advertising execution. Give examples. Q2. Do demographic factors influence advertising strategies? Explain. Q3. Which are the evolving consumer segments in the market? How do they affect advertising? Q4. Discuss media planning in detail. Q5. How is ad-spend on a particular ad campaign decided? Explain. Q6. Supreme Ad agency is thinking about setting up two separate specialized agencies under it. If they do so, how do you think the working of departments and integration of services will be? Will it be beneficial to the clients?