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  • Brand Audit

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    Dhaval Maheshwari
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    BRAND AUDIT COURCE PROJECT OUTLINE 1. 2. 3. 4. Brand Audit Objectives, Scope and Approaches Background about the Brand (Self-Analysis) Background about the Industry Consumer Analysis a. Trends b. Motivations c. Perceptions d. Needs e. Segmentations f. Behavior 5. Brand Inventory a. Elements b. Consumer Market Programs c. POP's and d.po's 6. Brand Strategies a. Extensions

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    BRAND AUDIT COURCE PROJECT OUTLINE 1. 2. 3. 4. Brand Audit Objectives, Scope and Approaches Background about the Brand (Self-Analysis) Background about the Industry Consumer Analysis a. Trends b. Motivations c. Perceptions d. Needs e. Segmentations f. Behavior 5. Brand Inventory a. Elements b. Consumer Market Programs c. POP's and d.po's 6. Brand Strategies a. Extensions

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Brand Audit

    Uploaded by

    Dhaval Maheshwari
    BRAND AUDIT COURCE PROJECT OUTLINE 1. 2. 3. 4. Brand Audit Objectives, Scope and Approaches Background about the Brand (Self-Analysis) Background about the Industry Consumer Analysis a. Trends b. Motivations c. Perceptions d. Needs e. Segmentations f. Behavior 5. Brand Inventory a. Elements b. Consumer Market Programs c. POP's and d.po's 6. Brand Strategies a. Extensions

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    BRAND AUDIT COURCE PROJECT OUTLINE

    1. 2. 3. 4. Brand Audit Objectives, Scope and Approaches Background about the Brand (Self-Analysis) Background about the Industry Consumer Analysis a. Trends b. Motivations c. Perceptions d. Needs e. Segmentations f. Behavior 5. Brand Inventory a. Elements b. Consumer Market Programs c. POPs d. PODs 6. Brand Strategies a. Extensions b. Sub-brands 7. Brand Portfolio Analysis 8. Competitors Brand Inventory 9. Strengths and Weaknesses 10. Brand Exploratory a. Brand Association b. Brand Positioning Analysis c. Consumer Perception Analysis 11. Summary of Competitors Analysis 12. SWOT Analysis 13. Brand Equity Evaluation 14. Strategic Brand Management 15. Recommendation

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