Frameworks Janis & Feshbachs Theory on attitudes head heart hand Banduras Modelling Theory People imitate a model

el (modeling after teachers and peers) Aschs Conformity Theory - Influence of the group on the individual (pairing,, grouping) Thorndikes Theory on Operant Conditioning Positive and negative reinforcement to change behavior (positive reinforcement or negative reinforcement, reward for good, punishment for bad) Browns Theory of prejudice reduction (reduce prejudice throught non competitive contact, pursuing common goals through cooperation)

Maslows hierarchy of needs lowest to highest (physiological, safety, love and belonging, esteem, cognitive, aesthetics, self-actualisation) Hovlands theory on persuasive appeals (credible communicator, repeating messages, fear appeals) Allports contact theory reduce prejudice via (sustained close contact,cooperative interdependence based on equal status, firm support for equality by authorities) Braiker & Kelleys theory on interpersonal conflicts 3 types of conflict problems (specific behaviours problems coordinating specific activities) (norms and roles problems negotiating rules and roles) (personal dispositions disagreements about each others personality and intentions)

Ravens theory on 6 bases of social power ensure conformity via (reward, coercion, expertise, information, referent power, legitimate authority)