Presented by : Tanya Jaiswal Mansi Mittal Abdul Mateen Abhishek Gupta

Sharda Prakash Saket Bihari Jadish benjamin

 Retailer

of casual clothes of men ,women and children Brand under Giordanos-Giordanos Giordanos concepts Giordanos ladies Giordanos junior Blue star Exchange

 Position

the brand as value for money Disengage from manufacturing to focus on retail They had launched creative customer focused campaigns and promotions to increase its service orientation Flat organization structure decentralized style Focus on competitive advantage service Careful selection of suppliers, strict cost control and resisting the temptation to increase retail prices unnecessarily

Philosophy

quality service They want to expand globally across continents

 Value

for money Mid price but trendy fashion Simplicity and focus (therefore and less variety) GO Ladies Earlier premium segment only for ladies Then launched mid price for women Re-launch of Giordanos ladies

Blue Star Exchange

in 1999 for price conscious

Launched

customer Successful at economic slowdown especially in Asia but inconsistent in brand image Therefore re-branded from price to fun sell

 Giordanos

current positioning not only providing value for money but also creating over all shopping experience

 Dedicated

ever smiling staff Frontline workers customer service heros Innovative and customer focused promotional campaigns Value for money cheaper , convenience and deliver faster. Employees training.

 Focused

on this four areas

Computerization Tightly control menu Frugality Value pricing

Benchmarked

against best practice

organization

 Detailed

understanding of consumer taste and preferences for fabric colors and advertising They could go for tie up with Indian suppliers so as to minimize cost and maximize profitability Tie up Indian designers Use of Indian celebrities for advertising

 Focus

on your core competency Customer satisfaction is the key to success Innovation strategys always attracts customers Employees are the face of organization so focused should be on their training and motivation

Thank you