SHELL_2

Global cororation

9. 20. 12 | Deokgi Min

Treatment: Form + Content

Overview

Sell us your idea, top to bottom. Think it through.

Big idea, Tone, Form + Content, Emotion, Action, Story, Impression

Shell is a global group of energy companies with around 93000 employees in more than 90 countries and territories. In this case, I try focus about the globalization. This idea is based on the imagine about the underground lab for the corporation. The idea is from the game, Resident Evil. This piece start with oil drilling. Camera move fallow the pipe, and there is underground lab, witch is looks like Shell logo on the top view.

WHAT DOES IT LOOK LIKE?

Style, Palette, Imagery, Analogy

Looks blue print of the underground base. Solid 3D become outline drqwing.

WHAT DOES IT MOVE LIKE?

Animation, Camera, Edit, Analogy

Camera moves underground, and then going up to show top view of underground lab.

WHAT DOES IT SOUND LIKE?

Music, Sound Design, Mood, Tone

It might be scientic feeling of sound. or Use the Resident Evil original sound track.

Reference: Style

Use as many images as you think make sense here... but keep it focused. We should see this and say aha!

Breakdown: Concept

This should come from your early thinking about the project.

Keywords

A list of Ideas, tone, motifs, techniques, moods, imagery etc.

Simple Clear 3D Unique Viewpoint Geometric

Oil Appearance Architecture Perspective Secret

Science Lab Underground Blueprint Outline

Theme

Pick one single idea that you think encapsulates the piece.

viewpoint
Top view of Shells underground lab become the Shell logo.

Thesis

This is a one-liner that sums up the entire piece

Storyboard: A

These frames need to reflect the finished look AND tell the story of your piece.

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame