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  • Share of Mind

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    Lakhwinder Singh
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    "Share of mind" measures the way consumers think about specific brands within a product category. If a consumer thinks about brand X more frequently than brand Y when considering a purchase of soup, brand X has achieved a greater share of mind. An important objective for marketing teams is to build and protect share of mind through effective positioning and communication.

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    "Share of mind" measures the way consumers think about specific brands within a product category. If a consumer thinks about brand X more frequently than brand Y when considering a purchase of soup, brand X has achieved a greater share of mind. An important objective for marketing teams is to build and protect share of mind through effective positioning and communication.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    14 views6 pages

    Share of Mind

    Uploaded by

    Lakhwinder Singh
    "Share of mind" measures the way consumers think about specific brands within a product category. If a consumer thinks about brand X more frequently than brand Y when considering a purchase of soup, brand X has achieved a greater share of mind. An important objective for marketing teams is to build and protect share of mind through effective positioning and communication.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    NAME:KUNDLES LAKHWINDER SINGH ROLL NO:26

    What is share of mind?


    Share of mind" is an approach to measuring the way consumers think about specific brands within a product category. If a consumer thinks about brand X more frequently than brand Y when considering a purchase of soup, for example, brand X has achieved a greater share of mind. An important objective for marketing teams is to build and protect share of mind through effective positioning and communication.

    Share of mind v/s Market share


    SHARE OF MIND
    First choice

    MARKET SHARE
    Firms sales/Total market sales

    May not change for long time Independent factor

    Keeps on changing

    Dependent factor

    INFLUENCER

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