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Assignment 1

Benefits and Restriction Matrix


Pls explain your assumptions and pricing decision in detail, you may use more than 1 sheet to explain
Higest Prices Lowest Priced

Luxury

Standard (SUV)

Premium

Hybrids

Full Size

Compact

Eligible for upgrade Priority Service Refundability

YES YES YES YES

Rewards

Frequent Miles Accrual Baggage Center Creche One-Way Part-Paid Maximum Miles

YES YES NO

Sacrifices

Free Insurance Pre Paid Pay State Travel Fees Payment Options
NO NO

Customers who pay less have more restrictions

Full Size

Luxury

Compact

Premium

Standard (SUV)

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