MEST 4

Critical Investigation Linked Production

By: Alana Kristi Balicdang

CRITICAL INVESTIGATION
How has television or commercial advertising influences groups in the society? Does it uphold or challenge the dominant ideology? Is politics use as a major tool for commercial or tv advertising? Does politics play an important role for commercial or tv advertising? Such as using the same techniques that political ads. Or campaigns used? Is it more effective? Relationship with society?

FOCUS/ ANGLE: MIGRAIN

Media Language: mise en scene, codes and conventions, denotation and connotation

Institution Ideology and Values Audience

Key focus /Main criteria

POLITICAL AND COMMERCIAL ADVERTISING

SHEP: Economic Aspect: Institutions that produce these two advertising Historical: Has it change? Or is it change overtime? Social: Why are they important in the society today? Or Are they? What group in particular have their influence on?

PRIMARY AND SECONDARY TEXTS:

Commercial Advertising as Political Advertising

Coca Cola: http://www.thecocacolacompany.com/investors/governance/Corporate_Contribu tion_Policy.pdf Dove: http://theinspirationroom.com/daily/2006/doveevolution/ Mc Donalds: http://aboutmcdonalds.com/mcd/investors/corporate_govern ance/political_contributions_policy.html

POLITICAL CAMPAIGNS: THE USE OF PAID MEDIA TO

INFLUENCE THE DECISIONS THAT MADE FOR ANY GROUPS.

LIST of Political Advertising Techniques: Negative campaign: also known more colloquially as "mudslinging", is trying to win an advantage by referring to negative aspects of an opponent or of a policy rather than emphasizing one's own positive attributes or preferred policies. Attack ad: an advertisement whose message is meant as an attack against another candidate or political party. generally criticize an opponent's political platform, usually by pointing out its faults and contrasting them against its own platform.

CASE STUDY: POLITICAL ADS = TV ADS

UK China Philippines

LINKED PRODUCTION:

Re-producing a political advertisement into a commercial advertisement

PITCH: I AM A WOMAN! Different scenes, splits a story of every woman across nations, introducing a new perspective about women casting their votes against the discrimination, oppression, violence (war), inequalities and environmental degradation that exist.