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Concept of strategy : Defining strategy, Levels at which strategy operates, Stra tegic Decision Making and Approaches to Strategic

Decision making, essence of strategi c thinking, replacing planning with strategic thinking, strategic management proce ss. Mission and Purpose, Objectives and Goals, Strategic Business Units. B) Environment Analysis and Diagnosis - Concept of Environment and its component s, Environment scanning and appraisal, organizational appraisal, Strategic advantag e analysis and diagnosis, SWOT analysis

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