FORMAT FOR A STRATEGIC PLAN EXECUTIVE SUMMARY INTRODUCTION CHAPTER 1 : EXTERNAL ENVIRONMENT ANALYSIS Industry Definition Economic Factors

Social, Cultural, Demographic, and Natural Environment Forces Political, Government, and Legal Forces Technological Forces Five Forces Analysis External Factor Evaluation Matrix Competitive Profile Matrix Conclusion CHAPTER 2 : INTERNAL ENVIRONMENT ANALYSIS Company Background Vision/ Mission/ Mission Statement/ Corporate Philosophy Major Products and Services Target Market Analysis Competitive Advantage Analysis Analysis of Competitors Value Chain Analysis Analysis of Present Strategies Financial Ratio Analysis TOWS Matrix Conclusion CHAPTER 3 : STRATEGY FORMULATION Proposed Vision Proposed Mission Statement Long-Term Objectives Proposed Strategies Corporate Strategies Business Strategies Competitive Strategies: Offensive and Defensive Functional Strategies (Production/ Operations, Marketing, Finance, R&D, HR, etc.) Operating Strategies Conclusion CHAPTER 4 : STRATEGY IMPLEMENTATION Annual Objectives Policies Employee Motivation Allocation of Resources CHAPTER 5 : STRATEGY EVALUATION Performance Review Corrective Action CHAPTER 6 : FINANCIAL PROJECTIONS Summary of Results of Financial Projections Scenario 1 : Most Pessimistic Scenario 2 : Most Realistic Scenario 3 : Most Optimistic Assumptions Scenario 1 : Most Pessimistic Scenario 2 : Most Realistic Scenario 3 : Most Optimistic Financial Tables Scenario 1 : Most Pessimistic Scenario 2 : Most Realistic Scenario 3 : Most Optimistic REFERENCES APPENDICES