1.

What do you consider to be the principle benefits and drawbacks of charging for admission to a countrys national monuments, museums and galleries? On the bright side: It creates revenue to contribute to the cost of operations; It can contribute to environmental objectives; However: It needs exercise of more sophisticated management techniques; Is not fully accepted in all countries.

2.What management and marketing strategies can be adopted to minimize the negative impacts of seasonality for an attraction of your choice? Taking Priest House in Wimborne, Dorset, UK In off-peak seasons they can focus on local schools around Dorset; University students on related courses; Local community; While they can focus on non-local visitors during the summer season.

3.How significant is an attractions size, in terms of visitor numbers, in determining the management and marketing strategies adopted? Smaller attraction, attracts less, so less revenue for marketing; Most of them are not outward-looking; Short of income so have difficulties in defeating the forces of inertia to establish their sites and collections that attract people; Many of them are not in purpose built buildings and sites that are barely adequate for their purpose and have only limited facilities. 4.What innovative internet-based strategies can be adopted for marketing an attraction of your choice to two distinct market segments? Alton towers, tries to market itself mainly to three different groups - toddlers ,older visitors and thrill-seekers through the web.