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  • Pharma Forecasting Excellence

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    Sakthi Vel
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    This document summarizes an upcoming conference on optimizing pharmaceutical forecasts and driving portfolio strategy in the new decade. The conference will discuss how shifting big pharma strategies, including a focus on small patient groups and emerging markets, will impact forecasting processes. Key topics will include assessing market potential in new territories, managing uncertainty in long-range forecasts, the role of biomarkers in oncology forecasting, and increasing supply chain visibility. Attendees will hear from expert forecasting speakers and case studies, meet new solution providers, and network with other pharmaceutical forecasters.

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    This document summarizes an upcoming conference on optimizing pharmaceutical forecasts and driving portfolio strategy in the new decade. The conference will discuss how shifting big pharma strategies, including a focus on small patient groups and emerging markets, will impact forecasting processes. Key topics will include assessing market potential in new territories, managing uncertainty in long-range forecasts, the role of biomarkers in oncology forecasting, and increasing supply chain visibility. Attendees will hear from expert forecasting speakers and case studies, meet new solution providers, and network with other pharmaceutical forecasters.

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    Download as DOC, PDF, TXT or read online from Scribd
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    28 views2 pages

    Pharma Forecasting Excellence

    Uploaded by

    Sakthi Vel
    This document summarizes an upcoming conference on optimizing pharmaceutical forecasts and driving portfolio strategy in the new decade. The conference will discuss how shifting big pharma strategies, including a focus on small patient groups and emerging markets, will impact forecasting processes. Key topics will include assessing market potential in new territories, managing uncertainty in long-range forecasts, the role of biomarkers in oncology forecasting, and increasing supply chain visibility. Attendees will hear from expert forecasting speakers and case studies, meet new solution providers, and network with other pharmaceutical forecasters.

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    Optimize forecasts and drive portfolio strategy into the new decade

    Date: October 5-6, 2010 Pre-Summit workshops on October 4th Location: Hilton Back Bay Hotel, Boston, MA As big pharma refocuses its strategy for the next decade, how will this impact your forecasting process?Eyeforpharma's 4th Annual Congress will help you understand, forecast and strategically plan for new target areas. We will discuss the shifting strategies in pharma including the move to focusing on small patient groups and what that will mean for your forecasting process as well as the market access issues when breaking into the BRIC markets.We bring together expert forecasters and thought leaders to provide a complete view of how to build a solid forecast and use that forecast to drive decision-making. Key topics to be addressed include:

    Assessing market potential and accessibility of new territories Managing uncertainty when producing long-range forecasts The role of biomarkers in oncology forecasting New techniques such as agent based simulation Increasing visibility of market demands through an end-to-end supply chain

    Why attend?

    Hear from expert forecasting speakers who will provide cutting-edge strategies and market intelligence Discuss and learn from successful and failed case studies to give you the toolkit to improve your own forecasting approach Meet new solution providers who will present their latest tactics and solutions to overcome your key challenges Benefit from the unparalleled networking opportunities at the most focused international meeting for pharma forecasters

    Our expert speaker line-up includes:


    Michael Devinoff, Executive Director, Forecasting, Epidemiology, & Predictive Analytics, Bristol-Myers Squibb Robert Livesay, AVP, New Products Marketing - Head, Phase III, sanofi-aventis Peter Sandor, VP & Commercial Head, Bayer Healthcare Reid Graves, Business Process Senior Lead, SCM Master Data, Merck & Co Alex Keenan, Global Strategic Analytics, Johnson & Johnson

    To see the full speaker line-up and agenda, check out the website here: www.eyeforpharma.com/forecastingusa Or contact Camilla Ohlsson on +44 207 375 7223 or cohlsson@eyeforpharma.com

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