Indian Institute Of Planning & Management

Date : __________________
Name : ______________________
Designation : _________________
Organisation : ________________
1) What is the first thing, which comes into your mind when you think
about NANO?
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
2) Instead of purchasing a Bike, will you prefer to go for the NANO?
( ) Yes
( ) No
( ) Dont know
3) Which feature of NANO attracts you most, that inspires you to go for
NANO?
( ) Price
( ) Design
( )
Mileage
( ) Interior space
( ) All the above
( ) Cant say
4) For what purpose would you like to use NANO?
( ) Will offer it to your children to use it in place of a two wheeler.
( ) Will use as family car for shopping and travel.
( ) Would like to offer as gift.
( ) Any other, specify _________________
5) Do you think NANO is people s car?
( ) Yes
( ) No
( ) Cant say
6) Will you recommend NANO to your friends and relatives?
( ) Yes
( ) No
( ) Cant say
7) Which small car would you prefer to buy?
( ) Maruti Astar
( ) Tata NANO
( ) Other ____________
8) How long can you wait for NANO?
( ) 1-2 months
( ) 2-4 months
( ) 4-6 months
( ) Cant wait
9) If the price of NANO rises, would you still purchase it?
( ) Yes
( ) No
( ) Cant say
10) Can you trust NANO for safety?
( ) Yes
( ) No
( ) Cant say
11) Do you think storage is a problem for NANO?
( ) Yes
( ) No
( ) Cant say
12) Which type of engine you want?
( ) Petrol
( ) Diesel
( ) Electric
13) Do you feel NANO is price worth car?
( ) Yes
( ) No
( ) Cant say
14) Feature you think is missing in NANO?
______________________________________________________________________
______________________________________________________________________