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Who is Disney?
Walt Disney is one of the leading companies in the world that provides entertainment experience founded in the year 1923 four business segments
media networks parks and resorts studio entertainment consumer products

Who is Pixar?
Academy Award-winning computer animation (CG animation) studio with technical Established in 1986 by Steve Jobs

Structure of Alliance
1991 - Pixar entered in to Feature Film Agreement with Walt Disney for Development and Production of three computer animated films while Disney do marketing and distribution

1995 - Toy Story launched and in the market and was successful.
1997 - Pixar entered into Co-production Agreement with Disney and agreed to produce five animations. Disagreement when Toy Story2 would be launched

 2004 - Attempted to have a new agreement. Pixar negotiated Disney only do distribution, and Pixar would control entire products and get ownership over the films . 2006 Disney bought Pixar for $7.5 billion, two companies becoming Disney-Pixar

Type of Alliance
Sales alliance: the agreement of the two companies would be categorized as to increase sales. Both parties can market its production together and get more profit. Investment alliance: The motion pictures within the contract will be invested by both Disney and Pixar. They will split the cost equally and share 50/50 profit, made from the broadcasting of the movies

Motives behind the Alliance

For Disney:
Computer animation technique Decrease in competition Increase revenue

For Pixar:
Focus on their core strength Benefit from the other lines of products

Current Situation
The combined Disney-Pixar company is operated by Ed Catmull as thePresident of the company, and John Lesseter as the Chief CreativeOfficer. 15-year partnership has created a good collaboration between Pixar andDisney teams. The acquisition led the collaboration without barriers from different companies with different sets of shareholders. Facing issues with reagrd to work culture