Printed/Virtual Ad Rubric

Category Advanced 4 Excellent use of colour and space. Excellent organization. Excellent slogan and logo. Satisfactory Needs Improvement Poor 3 2 1 Good use of colour and Includes some colour but Includes no colour and/or inefficient use of space. Ad is well overall poor organization. Poor space. Ad is confusing. Slogan and logo are organized. Effective slogan slogan and or logo. lacking. and logo.

Illustration

Audience and Purpose

Ad is geared towards an Ad demonstrates Ad demonstrates a limited use Ad does not have a target audience and obvious audience and has considerable use of a of a target audience and shows does not demonstrate a purpose. a very effective purpose target audience and has a limited purpose. considerable purpose.

Message and Persuasion

Ad demonstrates an overt and implied message in order persuade the audience to purchase the product with a high degree of effectiveness.

Ad considerably demonstrates an overt and implied message in order persuade the audience to purchase the product.

Ad demonstrates a message to Ad has no clear and persuasive message to the audience for them to buy audience. the product, but it is only somewhat persuasive.

Creativity

Ad is clear and logical, visually appealing and extremely creative that grabs the viewer attention.

Ad is considerably appealing and creative.

Ad is somewhat visually Ad is plain and limited effort was put into appealing and creative design. its creation.