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    Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946. It is jointly owned by 3.03 million milk producers in Gujarat and has an annual turnover of $2.15 billion, making it the largest food brand in India. Amul follows a three-tier cooperative structure where milk is collected at the village level and then processed and marketed at district and state levels, respectively. This structure avoids internal competition and ensures economies of scale. Amul markets a wide range of dairy products in over 40 countries and is best known for its successful advertising campaign featuring the "Amul Girl" that has run for over 50 years.

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    Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946. It is jointly owned by 3.03 million milk producers in Gujarat and has an annual turnover of $2.15 billion, making it the largest food brand in India. Amul follows a three-tier cooperative structure where milk is collected at the village level and then processed and marketed at district and state levels, respectively. This structure avoids internal competition and ensures economies of scale. Amul markets a wide range of dairy products in over 40 countries and is best known for its successful advertising campaign featuring the "Amul Girl" that has run for over 50 years.

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    2 views13 pages

    Presentation On: The Taste of India

    Uploaded by

    scribd551940
    Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946. It is jointly owned by 3.03 million milk producers in Gujarat and has an annual turnover of $2.15 billion, making it the largest food brand in India. Amul follows a three-tier cooperative structure where milk is collected at the village level and then processed and marketed at district and state levels, respectively. This structure avoids internal competition and ensures economies of scale. Amul markets a wide range of dairy products in over 40 countries and is best known for its successful advertising campaign featuring the "Amul Girl" that has run for over 50 years.

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    Presentation on

    AMUL
    The Taste of India

    AMUL Anand Milk Union Ltd. It is an Indian dairy cooperative, based in Anand, Gujarat. Formed in 1946 It is derived from sanskrit word amoolya precious

    A Little about the movement called AMUL


    Spurred India's White Revolution Late Dr Verghese Kurien, former chairman of the GCMMF (Gujarat Cooperative Milk Marketing Federation) father of White revolution in India- is recognised as a key person behind the success of Amul. Jointly owned by 3.03 million milk producers in Gujarat Largest food brand in India An annual turnover of US$2.15 billion (2010-11) World's largest vegetarian cheese brand World's largest producer of milk and milk products

    Structure of AMUL
    Amul Model is a three-tier cooperative structure Milk collection -at the Village Dairy Society Milk Procurement & Processing at the District Milk Union Milk & Milk Products Marketing at the State Milk Federation It avoids internal competition Ensures achievement of economies of scale

    Marketing & Branding of Amul


    AMUL is available today in over 40 countries of the world including USA, West Indies, and countries in Africa, the Gulf Region, and SAARC neighbours, Singapore, The Philippines, Thailand, Japan and China. Amul's product range includes milk powders, milk, butter, ghee, cheese, Mastidahi, Yoghurt,Buttermilk, Chocolate, Icecream, shrikhand, paneer, gulabjamuns, flavoured milk, basundi, Nutramul brand. Amul advertisement campaign has its place in Guiness Book of World Records for the successful running advertisement campaign that continued for 50 years. Starring Utterly Butterly Amul Girl It covered social issues and news like-

    THANK YOU
    ITS UTTERLY BUTTERLY DELICIOUS

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