Law of Quality: Law of quality states that Quality is important, but brands are not built by quality alone.

The main reason of the Farm house cookies for not becoming a successful brand or product is the same. Peak freans does emphasis on quality and charges a high price but quality alone does not matter. Years of observations have led us to the conclusion that there is almost no correlation between success in the market place and success in comparative testing of brands. Whether it be taste tests, accuracy tests, reliability tests, durability tests or any other test. Quality or quality perception resides in the mind of buyer. Being of the top quality does not mean consumer will adopt it unless people believe in it. This is the main problem as Farm House targets the upper class and the upper class usually believes imported brands to be top in quality.

Law of the Generic: Law of the generic states that One of the fastest routes to failure is giving a brand generic name. Another reason for the low sale of Farm House is due to law of the generic. Farm House is a very generic name although there are many companies who succeeded with generic names but the reasons for their success are something else. Vast majority of brand communication takes place verbally, not visually and according to some statistics an average person spend nine times less time for reading newspaper or magazines than with listening radio or television. Giving a generic name will never help a brand. Brand name should be like to convey some meaning; a printed name is secondary to the sound that it generates in the readers mind as it is very difficult for consumer to differentiate a generic word. Farm House just by its name does not convey any meaning no one can guess what the brand really is nor does it give any uniqueness or elegancy. People cannot perceive the real quality of brand by a generic name.