NIKE

1. 2. Nike is a secondary sector. 3. Its Legal Structure is a Public Company. 4. Nikes size is large. 5. Nike is in the public sector.

6. Our mission at Nike is to be a company that surpasses all others in the athletic industry. We will
maintain our position by providing quality footwear, apparel and equipment to institutions and individual consumers of all ages and lifestyles. We pledge to make our products easy available worldwide through the use of retail outlets, mail order and our company web site. Nikes management believes that our success lies in the hands of our teammates, customers, shareholders and the communities in which we operate. We vow to keep this in mind with the execution of every decision within our company.

7. Long-Term Corporate Objectives

The following are Nike Inc.'s 5-Year long-term corporate objectives:
o

Continue our improvement in stockholders' return on equity to achieve a 20.0% return in 2004. This would be an increase of almost 6.5% from 1999. Increase earnings per share to $2.70 per diluted share by 2004 in an overall effort to bolster the long-term resilience of our stock's value. This would surpass our 1997 record high.

Short-Term Corporate Objectives The following are Nike Inc.'s short-term corporate objectives for fiscal year 2000:
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Increase net income to $550 million by the end of fiscal year 2000 in order to reach our long-term goals of improved return on equity and higher EPS. This 22% increase from 1999 is realistic in light of combined 1st & 2nd Quarter income already 32% higher compared to the same time last year. Recover the market price of our stock from its 52-week low of $26.50 per share on February 8, 2000, to a value that approximates its 52-week average of $50 per share.