Developing an Event Proposal: (RFP)

SLS 3205 Summer 2007

Most Basic

Objective Background Requirements Deadline

More Involved
Objective Background Elements of Response Term of Contract Deadline Review

Objective
What is the purpose of the proposal? What are you going to provide

Be General Sell the sizzle!!

Background
Executive Summary Describe the event, venues Describe what you plan to do as the event contractor (generally)

Elements of Response
1.
2.

Theme for the event Description of any supporting events

Music Food Contests

3.

Description of specific locations to be utilized

Elements of Response (cont.)

4.

Physical design of venues

Schematic of fields Maps Security Logistics

5.

Provisions for public health and safety

6.

Availability and type of concessions

Contracted Provided by association

Response (cont.)
7. Plan for securing participants 8. Plan for securing sponsors 9. Description of Advertising Campaign 10. Volunteer coordination plan 11. Community Involvement Proposal 12. Publicity Campaign

Event Organization Chart

Develop a schematic chart that outlines the organizational structure of
Tournament Organizing Committee Break down requirements into component parts

Budget
Detailed budget for event
1 year- 1 month? Revenue commitments

Necessary to finance event Startup and ongoing

Experience
List your experience

Previous events Work effort

What did you (your company) provide at previous event(s)

References Results of Events

Financials Attendance Media

Selling to the Internal Audience

Event organizers What do you have to offer them? Why should they hire you and/or your company?

Selling to the External Audience

Local Community Visitors and Convention Bureau Sport Authority Other audiences
SportBusiness Journal

(examples of events)

IAAM NGBs