Hon thi n l p k ho ch chi n l c t i cng ty C Ph n D t

10/10
c ng ti m s :12305
LI NI U

Trong nn kinh t th trng y bin ng hin nay, mi doanh nghip

mi t chc kinh t khng nhng th m xen nh vic lp k hoch chin lc
cho t chc ca minh. Bi v k hoch chin lc gip cho t chc i ng
hng ng mc tiu m n nh ra bng cch tp trung vo vic phn tch
mi trng v hoch nh cc chin lc lin quan trc tip n iu kin mi
trng. Mt khc k hoch sn xut kinh doanh cn l nhng nguyn tc nhng
th tc m t chc phi tun th t c mc tiu. Do vy, em chn ti:
Hon thin lp k hoch chin lc ti cng ty C Phn Dt 10/10" gp
phn lm sng t vi tr ca cng tc lp k hoch trong mt t chc kinh t c
th, p dng t l thuyt n thc tin cng tc lp k hoch chin lc.
Em xin chn thnh cm cm n cc anh ch , c ch trong phng K
hoch sn xut ca cng ty c phn dt 10/10 gip em trong qu trnh thc
tp ti cng ty, tn tnh ch bo em trong qu trnh tm hiu v cng ty. Em
cng xin gi li cm n ti thy gio Mai Vn Bu tn tnh ch dn em hon
thnh chuyn nay.

MC LC
Trang
LI NI U.................................................................................................1
Chng I: C S l lun v lp k hoch chin lc...................................2
I. Tng Quan V K Hoch...........................................................................2
1. Khi nim...............................................................................................2
2. Vi Tr ca k hoch..............................................................................2
3. H thng k hoch ca t chc...............................................................3
3.1 Theo thi gian...................................................................................3
3.2 Theo cp k hoch.............................................................................4
3.3 Theo hnh thc th hin....................................................................4
II . K hoch chin lc.................................................................................6
1. Khi nim...............................................................................................6
2. Ni dung ca k hoch chin lc.........................................................6
3. Vai tr ca k hoch chin lc.............................................................7
III. Lp K Hoch Chin Lc......................................................................8
1.Khi Nim v Ni Dung ca Lp K Hoch Chin Lc.......................8
2. Phng php lp k hoch chin lc..................................................12
2.1 Phng php lp k hoch t vic phn tch cc nhn t tc ng:12
2.2 Phng php li th vt tri:........................................................12
2.3 Phng php phn tch chu k sng ca sn phm:.......................13
2.4 Phng php p dung m hnh PIMS.............................................13
3.Cc Nhn T nh Hng n Lp K Hoch Chin Lc..................13
4.Mt s m hnh ch yu s dng trong lp k hoch chin lc..........16
4.1 M Hnh nghin cu v d bo mi Trng bn ngoi..................16
4.2 Ma trn BCG...................................................................................18
4.3 M Hnh SWOT..............................................................................19
5.Quy Trnh Lp K Hoch Chin Lc..................................................21
Chng III: Thc trng v lp k hoch ti cng ty c phn Dt 10/10..23
I. Tnh Hnh chung v cng ty cp dt 10/10................................................23

1.Lch s hnh thnh ca cng ty..............................................................23

2.Chc Nng Nhim V ca Cng Ty.....................................................26
3. i tng v a bn kinh doanh ca Cng ty :...................................26
3.1 Kt qu hot ng sn xut kinh doanh ca cng ty trong 2 nm tr
li y....................................................................................................27
3.2 C cu t chc ca cng ty CP Dt 10/10......................................28
II Thc trng v cng tc lp k hach chin lc ca cng ty cp Dt 10/10.31
1. Thc trng v lp k hoch chin lc ti cng ty cp Dt 10/10.........31
2.H Thng K Hoch ca cng...............................................................34
2.1. K hoch chin lc ( di hn)......................................................34
2.2 K hoch tc nghip ( k hoch ngn hn).....................................34
3.Cc Nhn T nh Hng n Lp K Hoch Ca cng ty.................35
4. Cc phng php lp k hoc m cng ty p dng..............................35
5. Quy trnh Lp K Hoch chin Lc Ti Cng Ty..............................36
6.Phn Tch Tnh Hnh thc Hin cng Tc Lp K Hoch Trong Nhng
Nm Qua ti cng ty cp dt 10/10............................................................40
6.1 i th cnh tranh...........................................................................40
6.2Khch hng......................................................................................41
6.3 Nh cung ng..................................................................................42
6.4 Sn Phm thay th...........................................................................42
6.5 Hon cnh ni ti ca cng ty.........................................................43
6.5.1. V lnh vc qun l nhn lc:..................................................43
6.5.2 V lnh vc ti chnh................................................................45
7. V lnh vc marketing ca cng ty
8.nh Gi Cng Tc Lp K Hoch ca cng Ty trong Nhng nm qua. 50
Chng IV : Mt s gii php hon thin cng tc lp k hoch ti cng ty
cp Dt 10/10....................................................................................................58
I. nh Hng Pht Trin Ca Cng Ty......................................................58
1. Kh khn v thch thc:.......................................................................58
2. Phng hng hot ng trong 5 nm ti............................................58

II. Mt S Gii Php Hon Thin Lp K Hoach chin lcTi Cng Ty C

Phn Dt 10/10.............................................................................................60
1 Gii php v nghin cu v d bo mi trng kinh doanh:................60
2 . Gii php v h thng thng tin qun l:............................................63
3. Gii php lin quan n vic la chn cc phng n chin lc:.....63
4. Gii php lin quan n cn b hoch nh chin lc:.......................64
5. Gii php lin quan n vic thc hin k hoch chin lc ca cng ty64
kt lun.........................................................................................................66
TI LIU THAM KHO

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