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EAP Final Exam Group 3
EAP Final Exam Group 3
The
Report proposal
Marketing campaign and custumers behaviour about 3G service of MobiFone
Subject teacher: Mr.Aung Student: Hoai Sa &Quoc Viet Class: TUD09 Da Nang, May, 2010
Da Nang University of Economics Towson University Degree Programme English for Academic Purposes
The Report proposal Topic: Marketing campaign and customers behaviour about 3G services of Mobifone.
TUD-09
Table of Contents
Chapter II. Literature Review:.....................................................12 Chapter III. Methodology:...........................................................13 Chapter IV. Research Findings:...................................................18 Chapter V. Conclusion:................................................................19 Appendixes...................................................................................20 References....................................................................................21
Research background
MobiFone Company, 3G product and 3G Services. MobiFones history
Vietnam Mobile Telecom Servies Company - VMS, a state-owend company under Vietnam Posts and Telecommunications Corporation, was founded in April 16th 1993, VMS has become the first GMS 900/1800 mobile telephony services provider in the brand name MobiFone, marking the beginning momentum of the mobile telephony industry in Vietnam. MobiFone specializes in building, developing network and providing mobile telephone.
Objectives to develop 3G
Achieving significantly higher transmission speed capability, encompassing circuitand packet- switched networks as well as support of multimedia services. Higher spectral efficiency and overall cost improvement by utilizing advanced technologies. Maximizing the commonality by radio interfaces for multiple operating environments. Compatibility of services within IMT-2000 and fixed networks.
What is 3G?
The third Generation of Telecommunication hardware standards and general technology for mobile networking, superseding 2.5G. 3G networks enable network operations to offer users services like wide-area wireless voice telephone, video calls, and broadband wireless data, all in mobile environment. Provides data rates up to 14.4 Mbps on the downlink and 5.8 Mbps on the uplink. Based on the International Telecommunication Union (ITU) family of standards under the IMT-2000.
1.1. Features of 3G
For the customers: Video streaming, TV broadcast Video calls, video clips- news, music, sports Enhanced gaming, chat, location services For business: High speed teleworking/ VPN access Sales force automation Video conferencing Real-time financial information
1.2. 3G services
1.
Video call
Mobile internet
Fast connect
Fast Connect allows customers access mobile broadband and send outgoing
Mobile TV
international television programs and/or on demand (archives of television programs, video clips, films, music) and/or send contents to other mobile phone subscribers.
5.
Warp portal
What is WAP Portal? 3G Wap Portal provides customers a world of news, information, sports, business and entertainments such as Mobile TV, music, chat with stars. Furthermore, customers can look for dictionaries and online utilities services.
1.3. The Marketing Campaign. Some information of marketing campaign from Mobifone.
Ministry of Information and Communications. According to the commitments in the recruitment profile, MobiFone will cover 100% urban population of 63 eastern provinces and cities nationwide after three months after receiving the official license.
registration using for customers. From 24-26/12/2009, MobiFone with the help of Nokia, the organization were opened many points directly promote 3G services in office buildings and large shopping malls in Hanoi and Ho Chi Minh. Specifically, on 26.12,
MobiFone also held at the foot of the tower Gala 3G MobiFone Vincom (191 Ba Trieu, Hanoi) and the front yard of Hoa Binh Theatre (No. 14 Road 3 / 2, Ho Chi Minh City)
In the central region of the country, MobiFone also created many booths to
advertising. The subscribers would have chance have a 3G mobile phone when registration in there.
daily.
After this advertises campaign, MobiFone published have more than 100.000 customers registration. Until today, they published have more than 6 millions customers use 3G services daily. (From MobiFone reports) Beside, Mobifone was shake hands with Nokia to provide cheap 3G mobiles phone for customers.
marketing to show the difficult strategy in To find out the target of MobiFones marketing campaign in future nearly. Current, when other companies focus to the high income customers like
designer, business man; MobiFone was focus to the normal customers like students, teachers and workers...
2.2
Research questions
For marketing campaign
o How the marketing campaign affect of MobiFone to customers market? o What would MobiFone do to marketing for 3G? o What do MobiFone want with their marketing campaign? o What do customers thinks about 3G services of MobiFone? o Why the customers choose the 3G services of MobiFone? o What are the customers requirements for 3G services? o What is MobiFone need change to meet customers requirements?
Research limitations
When do this project, we have some difficult like: Resources: Did not have book, journal about the marketing campaign of
MobiFone for 3G. Did not have a report or any book about customers behavior of 3G services.
Time: We do not have enough time to find out the customers behavior on using 3G services. Addition, the 3G services is new technology so we can not test the 3G services. Place: Current, MobiFone still focus on development the 3G services in HCM city and HN city, the services in DN city still weak, not really development. Financial: we do not have enough money to buy the 3G mobile and pay for 3G services.
Research Plan
Task Brainstorm the topic details We brainstormed about the 3G services to discuss the topic We went to the regional center of MobiFone and searched from the internet, report to find the information We used the information for preparing the introduction of our project By Sa and Viet Date 18th 20th May, 2010
Find information:
Sa
21st May,2010
Prepare Introduction Finalize the Research Report Proposal Prepare presentation Conduct presentation Design a questionnaire form Distribute it to 40 respondents Record our data in Excel
22nd 26hMay,2010 27th 28th May,2010 28th-30th May, 2010 31st May,2010 1st- 3rd June,2010
We prepare presentation using power point. We used MS PowerPoint to present From the objectives of the project, we design the questionnaire. Go to school, super market to get information. We use SPSS to produce the data
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Da Nang University of Economics Towson University Degree Programme English for Academic Purposes
3.1
Population
The population in the research is all customers using 3G services of MobiFone in Vietnam.
3.2
Sample size
The research was carried out by 40 respondents using 3G services of MobiFone in Vietnam to know how they assess about 3G services.
3.3
Sampling method
Forty random customers using 3G services of MobiFone on the campus and strangers in Vietnam were invited to answer the questionnaires on Tuesday June 4th, 2010.
3.4
The statistical method were analyzed by computer tabulation. Addition, percentages and diagrams such as pie graphs, bar charts, or table were used by Microsoft Office Excel and Microsoft Office Word to analyze the data in order to make a reliable estimate of customers behavior on using 3G services.
3.5
The survey method was chosen. Collection of these databases was followed by face to face interview with a stratified random sample, using a detail semi-structured questionnaire devised in consultation. The research was conducted with approximately random numbers of male and female customers and indiscriminate ages.
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Da Nang University of Economics Towson University Degree Programme English for Academic Purposes
3.6
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Da Nang University of Economics Towson University Degree Programme English for Academic Purposes
4. How do you know about 3G services MobiFone? Magazines and newspapers Internet Other: Television Friends
..................................................................................................................................
5. How long have you use the 3G service? Over 5 months Under 2 months 6. Why did you choose the 3G services of MobiFone? The quality of service The serve style of staff Price Allowing to movement 2 months to 5 months
Other: ..................................................................................................................................... 7. What do you thinks about 3Gs price? Very chip Normal Very expensive 8. Do you think 3G services of MobiFone is a right choice with you? Yes No Chip Expensive
Other: ..................................................................................................................................... 9. What do you think is the strong point of 3G when compare with other system? ...........................................................................................................................................
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Da Nang University of Economics Towson University Degree Programme English for Academic Purposes
10........................................................W hat do you think is the defect of 3G when compare with other system? ...........................................................................................................................................
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Da Nang University of Economics Towson University Degree Programme English for Academic Purposes
11.
(use X to make your choice) assessment service Very good Good Quiet good Normal Not good Very bad Not use
12. How is your satisfied level about the 3G? Very unsatisfied Normal Satisfy unsatisfied Quiet good Very satisfied
13. Do you have any idea to MobiFone for develop the 3G services? ................................................................................................................................................. ................................................................................................................................................. ................................................................................................................................................. ................................................................................................................................................. .................................................................................................................................................
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Da Nang University of Economics Towson University Degree Programme English for Academic Purposes
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Da Nang University of Economics Towson University Degree Programme English for Academic Purposes
Chapter V. Conclusion:
Work Count: 0
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Da Nang University of Economics Towson University Degree Programme English for Academic Purposes
Appendixes
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Da Nang University of Economics Towson University Degree Programme English for Academic Purposes
References
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