I Introduction A. B. C. D.

Nature of business/products/services Current revenue size and profit Major markets served Number of employees

II Research Design and Methodology A. Data and Information Sources B. How information was obtained and methodologies used C. Major assumptions and limitations III Companys Vision and Mission A. Current Vision, Mission and Objectives of the company B. Evaluation and Recommendation C. Recommendation on how you will communicate the vision and mission to the employees and other stakeholders IV External Analysis A. General Environment a. Current and Expected Outlook (PESTLE) i. Economic developments ii. Socio-cultural, demographic trends, lifestyle changes iii. Technological developments iv. Political, legal, governmental aspects v. Ecological aspects b. Opportunities and Threats i. Market Demand and Opportunities ii. Types of products and services offered iii. Intensity of competition iv. Suppliers and Distributors v. Costs of Doing Business B. Industry and Competitor Analysis a. Market Size, Growth Rate and Stage in Growth Cycle b. Market Share Analysis c. Buyer/Customer Profile d. Factors Affecting Costs of Doing Business e. Operations/Production aspects f. Technology developments g. Industry Financial Analysis h. Problems in the Industry i. Critical Success Factors in the Industry j. Porters Five Forces k. Competitor Analysis i. Major competitors

ii. Competitive Profile Matrix C. Summary and Conclusion a. Summary of Major Opportunities and Threats b. External Factor Evaluation Matrix c. Key Strategic Issues d. Conclusion on Companys Competitive Position V Company Analysis A. Review of Companys Performance a. Revenue/sales in past 3 years b. Comparison of companys growth with industry growth or other players c. Profitability and Performance Indicators B. Functional Audit C. Major Strength and Weaknesses D. Internal Factor Evaluation Matrix E. Major Strategic Management Issues VI Strategy Formulation A. B. C. D. E. F. SWOT SPACE IE GE/McKinsey GRAND QSPM

VII Objectives, Strategy Recommendation and Action Plans A. Strategic and Financial Objectives a. Financial Objectives b. Strategic Objectives B. Recommended Business Strategies C. Recommended Organizational Strategies D. The Strategy Map E. Financial Projections and Overall Evaluation of the Strategies F. Departmental Programs VIII Strategy Evaluation, Monitoring and Control A. Balanced Scorecard