CHUYN MARKETING

NHM 13 1. L TH NGC H 2. L TH ANH TH 3. NGUYN TH L HUYN 4. CAO L HI L 5. TH KIM OANH

Green Marketing

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Ni dung
I.Green marketing l g .Ti sao Green Marketing li quan trng .Ti sao cc doanh nghip la chn Green Marking II. Thc trng Green Marketing Vit Nam III. Green Marketing ca AJINOMOTO

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Co rt nhiu doanh nghip ng nhn rng Green Marketing chi lin quan n chiu thi va quang cao cac san phm bng cach s dung cac c im hoc biu tng mau xanh hoc v mi trng

Marketing xanh l s kt hp 1 lot cc hot ng bao gm thay i san phm, thay i qu trnh san xut, cng nh thay i quang co..(Polonsky,1994)

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 Bao gm cac vn mi trng trong n lc marketing.

L s kt hp mt lot cc hot ng Marketing cho cho mt san phm an toan cho NTD va mi trng.

Nhm ap ng nhu cu xanh ca ngi tiu dng

 Green Marketing c chia 2 giai on:

Chun b

Green Marketing
a SP ra th trng

Chun b
Reduction: giam thiu vt liu va nhin liu u vao Thit k Reuse : ti s dung Recycling : ti ch
am bao cng ngh k thut sch, khng nhim, khng gy hi cho mi trng, sc San xut khe. S dung bao b khng c hi c kha nng ong gi ti ch.

a san phm ra th trng

n inh mc gi

Thit lp cc knh phn phi xanh

Cc hot ng ym tr marketing xanh

Thoa man nhu cu khng gii han cua con ngi

Green Marketing la cach giai quyt hiu qua nht

Ngun tai nguyn ang dn can kit

To li th cnh tranh Sc ep t s khan him tai nguyn, nhim mi trng Cc DN tin rng bng cch s dung GM h c trch nhim hn vi mi trng. Sc ep t chinh phu

Thc trang Green Marking Vit Nam

Trn th gii GM tr thnh mt hot ng rm r v tr thnh mt lnh vc nghin cu quan trng i vi nhiu cng ty c khng t cc cng ty ln thnh cng trong vic p dung Green Marketing cho cc dng san phm xanh, thn thin vi mi trng

Plantbottle_chai thn thin mi trng ,30% t cy ma ng

Toyota Prius
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 Vit Nam y l hnh thc kh mi m. c hng lot cc hot ng khuyn khch nhm quang b cho dng san phm xanh.

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 Nhng thng tin v vic Vedan xa nc thai thng ra sng Th Vai.

Tn Hip Phat vi x l nc thai khng t tiu chun,gy nhim mi trng anh hng n i sng ca ngi dn xung quanh. Nc tng cha 3-MCPD, trai cy cha nhiu cht c gy pha hy ni tng, v.v
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Hu ht cc doanh nghip Vit Nam vn cn e d trong vic thc hin GM. Nhng tr ngi v tm l, thc tiu dng ca ngi dn, nhng vn v bao v tnh xanh.

nh gi thnh v quang b cho san phm to nn p lc rt ln cho cc doanh nghip.

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 Trong thi gian qua, thi ca cc doanh nghip trong nc vi ch xanh cn mang tnh i ph. Hi chung canh bo nhm vo nhng marketer, cac doanh nghip cn thay i trong thc san xut v trch nhim i vi mi trng. Green marketing tht s l giai php cu cnh .

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-Thnh lp t nm 1991, Ajinomoto Vit Nam l cng ty 100% vn u t nc ngoi thuc Tp oan Ajinomoto, Nht Ban. - S mnh: Gp phn mang n cho ngi tiu dng Vit Nam mt cuc sng khe mnh v hnh phc, Cng ty lun n lc mang n nhiu chng loi san phm gia v vi cht lng tt nht v an ton,ph hp vi khu v ca ngi Vit Nam.

San phm

GREEN MARKETING

16/04/2012

1.Green Thinking Green Strategy :

Ajinomoto u thc hin theo phng chm: Ci g ht ca t phi tr li cho t

Hnh 5-7 Khi nim Ton b l sn phm (APC)

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Phng chm :Phat trin da trn mi trng bn vng Lun gn kt cac hot ng ca mnh vi x hi va mi trng.
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Hai nh hng ma Ajinomoto Vit Nam lun hng ti la :

B2S B2N
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B2N
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Gip hn ch ti a nhng tac ng ca hot ng kinh doanh i vi mi trng. Giai quyt nhng vn mi trng. u vao ngun nguyn liu thng qua hp tac vi cac nng tri, cac nha san xut va nhiu nha cung cp khac am bao ngun nguyn liu ma thin nhin ban tng cho nhng hot ng san xut ca cng ty trong tng lai.

Tng cng truyn tai nhng thng tin va hot ng v mi trng n cac c quan hoc ca nhn, bao gm khach hang, nha cung cp, cac t chc Qua o, Ajinomoto Vit Nam s cng vi cac i tac y mnh cung cp nhng san phm, dch vu va cng ngh thn thin vi mi trng.

B2S
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2.GREEN ACTION

Giam thiu nc thai, cht thai rn.

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Tit kim nng lng. Giam n.

Ti s dng 100% cht thi

Cht thai nha c bn cho cc c s san xut, ti ch nha. Cht thai thin nhin t cy xanh, bn t c dnh bn lm phn bn

Cht thai cng nghip sau khi gn li, phn c ch c a vo h thng x l bng phng php vi sinh v lng lc, bao am cc tiu chun v mi trng

Phn hu c Ami-ami
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Ajinomoto VN u t 5 triu USD lp t h thng x l nc thai

H thng x l nc thi hin i ca Ajinomo to Vit Nam

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T nm 2004, Ajinomoto Vit Nam thc hin vic tng cng quan l mi trng theo hng hp nht trch nhim cng ng CSR - Khng c tai nn (s c mi trng). - Khng pht thai (ti s dung 100% cht thai, giam thiu nc thai, giam thiu cht thai, giam lng nhim khng kh, giam n v giam tng lng nc thai ra sng). - Tit kim nng lng (tit kim in, tit kim du).

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3. Green Product :
Nguyn liu san xut hoan toan ly t t nhin

Ln men
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CHU TRNH SN XUT KHP KN

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4. Green promotion
Ngy cng dn Ajinomoto ton cu: Ajinomoto v cng ng chung tay lm sch mi trng: hng ng chin dch Hy lm Tri t mm ci ca tp oan, vi ch Ngy cng nhau lm sch Tri t Ajinomoto cng ngi ngho on tt. Qu hc bng Ajinomoto Cho em n trng c chnh thc thnh lp t ngy 11/9/2004
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5.Green Success :
T chc quan l mi trng theo tiu chun ISO 14001:2004 v tr thnh mt trong nhng cng ty u tin Vit Nam nhn c chng ch ISO v mi trng vo nm 2001.
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Qua rt nhiu hot ng hng v mi trng va ngi tiu dng, Ajinomoto Vit Nam c hai ln cng nhn la Thng hiu xanh bn vng.

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5.Green ????
Tuy nhin khng c DN no l qu thnh cng, v hoan hao trong cng tac nay, nht la trong ngnh cng nghip ln men vi sinh ni chung, cht thai lun c nhiu hn thnh phm Nm 2008 Ajinomoto cng gy ra mt vai vu lm xm quanh cht thai ca mnh nh : Xe ch phn bn cua Ajinomoto v xung ng? Cc c quan chc nng ca tnh Bnh Dng ly mu cht thai t xe bn ch phn bn ca Ajinomoto (Bnh Dng) - Chiu 3-10, h thng camera ca X nghip kinh doanh cu ng 743 (Bnh Dng) quay cn canh mt xe bn xa cht bn o o ra ng. Ti x xe ny tha nhn ch cht lng ny t Cng ty Ajinomoto VN.
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Hin phn bn Ami-Ami c tiu thu kh mnh ti cc tnh min ng Nam b v mt vi tnh Ty nguyn. Trung bnh mi thng cng ty tiu thu khoang 16.000m3, vi gi bn ti nh my l 114 ng/lt. Thc t s dng th cc loi phn ny ti mt s a phng cho thy sau khi bn phn c biu hin xy ra nhim t, nc mt, gim pH...
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