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  • HP Laptops: Submitted By: Manisha Sec. Q1801 Reg. No. 10804931

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    Manisha Sharda
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    Hp Laptops

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    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views7 pages

    HP Laptops: Submitted By: Manisha Sec. Q1801 Reg. No. 10804931

    Uploaded by

    Manisha Sharda

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    HP Laptops

    Submitted by: Manisha Sec. Q1801 Reg. No. 10804931

    Corporate Objectives: oCustomer Loyalty


    o o o o o o Profit Market Leadership Growth Employee Commitment Leadership Capability Global Citizenship

    Situation Analysis:
    oIndustry Analysis oPEST Analysis oCompetitive Analysis oSWOT Analysis

    Competitive Analysis:

    Marketing Strategy:
    oTarget Markets o Product Life Cycle o Positioning o Core Competency

    Marketing Mix:
    Product Strategy Pricing Strategy Distribution Strategy Promotion Strategy

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