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Ni dung trnh by
Lch s hnh thnh

Ph 24

Chin lc kinh doanh ca ph 24

Thnh cng t c

Ma trn SWOT

Lch s hnh thnh ph 24

- Ph 24 c mt ti Thnh Ph H Ch Minh bt u 06/2003 - 12/2004, Ph 24 m ca hng u tin ti H Ni ni c coi l trang ch ca Ph. - 01/2005, m ca hng nhng quyn thng mi u tin ti Qun 7, TP.HCM - 07/ 2005, m ca hng nhng quyn thng mi u tin ti nc ngoi ( Jarkata, Indonesia) - Nhng nm sau , Ph 24 lin tip gt hi thnh cng trong vic m rng quy m t Philippines, Lo, Singapore..

Lch s hnh thnh ph 24

- 3/2009: Tng s ca hng Ph 24 ti Vit Nam v nc

ngoi t n con s 70 sau 6 nm i vo hot ng

- Thng 6 nm 2010 Ph 24 m c 57 ca hng trong

nc v 16 ca hng ngoi nc v lt vo Top 10 ca cuc bnh chn "Si gn - 100 iu th v" do khch du lich trong v ngoi nc bnh chn - V cho n nay, ph 24 t c nhiu gii thng cao qu nh S Tin Cy Nhiu Nht Vit Nam, c chn l 1 trong 20 thng hiu hng u Pha Nam, gii thng The Guide.

Nhim v v mc tiu
Nhim v: M rng hot ng cc ca hng; t s tng trng li nhun thng qua s qun l, sng to v cng ngh mang tm th gii Mc tiu: Tr thnh chui nh hng thc n nhanh Vit Nam s mt th gii Trit L Kinh Doanh: Mi th u da trn cht lng, dch v khch hng v s trung thc.

Chin lc xm nhp th trng

Ph 24 tp trung pht trin nhng sn phm nh: ph, lu, cm v cc thc n ph km theo. Bng vic s dng cc bin php: - N lc qung co trn cc knh truyn hnh + Ph 24 c mt trn knh truyn hnh NewAsia trong chng trnh Gii thiu m thc Chu + xut hin lin tc trn cc tp ch. +Tham gia din n doanh nghip ton cu.

Chin lc xm nhp th trng

- Tng cng s lng nhn vin bn hng v m rng h thng cc ca hng trong c nc. - Ph 24 tng cng cc hnh thc khuyn mi: + Phiu qu tng: c p dng vi nhng cng ty k hp ng mua di hn hoc mua s lng ln. + Phc v tic nh vi mc gi u i.

Chin lc pht trin th trng

- Sau khi pht trin th trng trong nc, ph 24 m rng ra cc th trng nc ngoi Vd: Hn Quc, Australia, Singapore, Trung Quc - Chin lc ng di ca cng ty l tip tc nhn rng m hnh qun ph ti Vit Nam v nc ngoi thng qua hnh thc bn franchise v hp tc kinh doanh.
=> Ngy cng m rng th trng rng khp th gii.

Chin lc pht trin sn phm:

- Ph 24 v ang a ra cc mn n ph hp khu v ca ngi tiu dng tng a phng. - Vi nhng hng v khc nhau ph 24 to ra rt nhiu mn n a dng Cm tm ph ti Ch gi ph vin Trng g ph b B vin ph c bit

Nt c o ca ph 24
Ph 24 to ra s khc bit so vi cc loi ph khc ch: - c ch bin t 24 thnh phn gia v, nc dng c nu trong 24 gi
- Ph 24 phc v 24/24 gi tha mn nhu cu ca ngi tiu

dng mun thng thc ti mi thi im

- Khng gian thng thc c bit. Tnh c o, duy nht ca sn phm

Thnh cng t c
- Nhng quyn thng mi gip ph 24 pht trin rng khp

trn th trng th gii.

- Nh a ra nhng chin lc ph hp m quy m ph 24

ngy cng ln mnh hn.

- Thng hiu ph 24 lun ng vng trong lng khch hng

v l mt trong nhng thng hiu ph s 1 ti th trng Vit Nam

Ma trn SWOT
1) 2) 3) 4) NHNG IM MNH (S) Dch v khch hng Ngun lc ti chnh V tr kinh doanh Cht lng sn phm NHNG IM YU (W) 1) Gi c 2) Ngun nhn lc

NHNG C HI - Tng cng marketing thng hiu (O) PH 24 - y mnh kh nng m rng h thng 1) Nhu cu tng phn phi. 2) Thu nhp ngi - Nng cao dch v chm sc khch tiu dng hng. - Ti a ha ngun vn kinh doanh, u t vo ci tin sn phm. NHNG THCH THC (T) 1) Cnh tranh 2) Thu sut tng 3) Dch bnh 4) Sc khe ngi tiu dng

- o to nhn vin c chuyn mn,cn c nhng chnh sch h tr cho nhn vin, c chin lc o to i ng u ngnh

- y mnh qung co v khuyn mi. - Khng gi cao hn hn i - o to ngun nhn lc c chuyn th. mn. - Kch thch sng to. - Pht huy li th kinh doanh thun li - To lng tin tuyt i cho thc y hot ng kinh doanh tt khch hng. hn. - Ch trng hn VSATTP

Trn Th M Nhm 5

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