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  • Pepsi First and Last

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    Product-Mix Width and Product-line Length for pepsiCo india. Pepsi bottles the new flavored product and places it on the market for consumers. Stage 2: Market Growth - customers like the flavor and begin to make routine purchases - Coke introduces their competing flavor. Stage 3: Market Maturity - More competitors enter the market taking some pepsis profits. Stage 4: Sales Decline - customers have moved on to the next new flavor.

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    Product-Mix Width and Product-line Length for pepsiCo india. Pepsi bottles the new flavored product and places it on the market for consumers. Stage 2: Market Growth - customers like the flavor and begin to make routine purchases - Coke introduces their competing flavor. Stage 3: Market Maturity - More competitors enter the market taking some pepsis profits. Stage 4: Sales Decline - customers have moved on to the next new flavor.

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    2 views7 pages

    Pepsi First and Last

    Uploaded by

    sus_jaiswal0
    Product-Mix Width and Product-line Length for pepsiCo india. Pepsi bottles the new flavored product and places it on the market for consumers. Stage 2: Market Growth - customers like the flavor and begin to make routine purchases - Coke introduces their competing flavor. Stage 3: Market Maturity - More competitors enter the market taking some pepsis profits. Stage 4: Sales Decline - customers have moved on to the next new flavor.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 7

    Product Mix Strategies

    What is Product Mix


    Set of all products offered by an organisation to its customers

    Consists of
    Width Length Depth Consistency

    Case Study
    Product-Mix Width and Product-Line Length for PepsiCo India Product-Mix Width Beverages Pepsi Mountain Dew Aquafina Mirinda 7-Up Dukes Soda Dukes Mangola Slice Juice Tropicana Orange Nature Sweet Apple Grape Pineapple Tomato Mixed Fruit Snacks Lays Cheetos Lehar Numkeens Nutyumz Kurkure

    Product-line Length

    Example: New Flavor of Pepsi


    Stage 1: Market Introduction
    Pepsi bottles the new flavored product and places it on the market for consumers. Pepsi also spends a lot of money advertising the new flavor creating awareness.

    Stage 2: Market Growth


    Customers like the flavor and begin to make routine purchases. Coke introduces their competing flavor.

    Stage 3: Market Maturity


    More competitors enter the market taking some of Pepsis profits.

    Stage 4: Sales Decline


    Customers have moved on to the next new flavor. Some loyal fans stay behind.

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