INTRODUCTION

Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception.

Conti.

Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India , Parle has grown to become a multi-million dollar company. While to consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.

HISTORY
In 1929 a small company by the name of Parle products emerged in British dominated India. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The company knew that it wouldnt be an easy task, but they decided to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuits as well. Since then, the Parle name has grown in all directions, won international fame and has been sweetening people's lives all over India and abroad.

Conti

Apart from the factories in Mumbai and Bangalore Parle also have factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract.

VISION
The main vision of Parle-G to Concentrate on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. For fulfilling its vision they do every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the most modern equipment hence ensuring the same perfect quality across the nation and abroad.

MISSION

Hindustan Ki Taakat.
For over 65 years, Parle G has been a part of the lives of every Indian. From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid back villages, Parle G has nourished, strengthened and delighted millions. Various people have various reasons to consume it, some consume it for the value it offers while others consume it for sheer taste, For some it is a meal substitute for others it is a tasty healthy nourishing snack. Patronised by millions for all this qualities, it is much more than just a biscuit brand. Little wonder than why is it the Largest selling Biscuit brand in the World.

BUSINESS STRATEGY

An in-depth understanding of the Indian consumer psyche has helped Parle evolve a marketing philosophy that reflects the needs of the Indian masses. With products designed keeping both health and taste in mind, Parle appeals to both health conscious mothers and fun loving kids. The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest.

AWARDS

Parle products have been shining with the golds and silvers consistently at the Monde Selection ever since they were first entered in 1971. Monde Selection is an international institute for assessing the quality of foods and is currently the oldest and most representative organization in the field of selecting quality foods worldwide.

BRANDS

palettes, there's something for everyone. And the tantalizing array of sweetmeats is just the cherry on top. Know a little more about all the delicious Parle products. From yummy biscuits to lip-smacking sweetmeats, the Parle product range is a genuine treat for every snack lover. The biscuits alone have such variety, catering to diverse

In biscuits

Parle-G
Krackjack Krackjack Crispy creams

Monaco
Hide and seek Hide and seek milano Digestive Marie Parle Marie

Milk Shakti
Myfair cookies Nimkin

In confectionaries Malody Chocolataty Mangobite Kachcha Mangobite Kismi Toffee Kismi Gold Orange Candy Xhale

In Snacks Musst Bites Monaco Bites Cheesling Sixer.

SOCIAL RESPONSIBILITY

Parle Products with its wide platter of offering of biscuits and sweets like Parle-G, Krackjack, Monaco, Melody, Mango bite and many others since 1929 is also actively engaged to change & uplift the social face of India. As a part of Corporate Social Responsibility Policy Parle is keenly involved in the overall development of younger generation with focused endeavor to built New Face of India and spread happiness & joy all over . .

Mommys Dilemma June 07, 05 Parle rejigs Hide & Seek variants again BUSINESS LINE Tasting growth in biscuits Exchange 4 Media - October 21, 04 Best Brand: Krackjack ET Brand Equity - October 27, 04 A delicious game - Hide and Seek biscuits Samsat - October 27, 04 Smart Cookie USP Age - November, 2004

Parle has a very open work culture. Our work atmosphere is comfortable and relaxed that helps increase productivity and efficiency. Group lunches and outstation team-building exercises that augment inter-personal relations and mutual understanding are part of our work culture. We organize discussion forums and training programs on stress management and employee well being. Yoga trainings, health check-up camps and workshops on healthy lifestyle are regular events in Parle.

At Parle , we are constantly looking for enthusiastic, well motivated and above all friendly people to join our various departments. By employing people from different backgrounds and communities, we are better equipped to understand the needs of our customers and to provide a quality service. If you make the commitment to join our team, we will provide career opportunities that are second to none.

Parle Products Pvt. Ltd. V.S. Khandekar Marg, Vile Parle East, Mumbai - 400057, Maharashtra. Tel - (022)6691 6911 - 15. Fax - (022)6691 6926 - 27. For Feedback, email us at - cs@parle.biz

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