Patrik Fredriksson Daniel Johansson

Optimizing CRM Readiness

Specifying a CRM Strategy for Volvo Penta

Business Administration Masters Thesis

30 ECTS

Term: Supervisor:

Fall 2010 Martin Lfgren Patrik Gottfridsson

Preface
The authors of this thesis would like to express their sincere gratitude to Professor Martin Lfgren and Professor Patrik Gottfridsson for their supervision and help throughout the process. Further gratitude is aimed towards the employees of Volvo Penta and especially addressed to Mr. Bjuve, the contact person at Volvo Penta, who has been utmost helpful during the whole process. Without your help and enthusiasm, this thesis would not have been possible.

Patrik Fredriksson Daniel Johansson Karlstad 2011