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  • DAA Commitment

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    The digital advertising alliance is providing a enforceable code of conduct that provides transparency In The form of a universally recognized icon and control to consumers for online behavioral advertising. The expects that such functionality will be implemented within nine months.

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    The digital advertising alliance is providing a enforceable code of conduct that provides transparency In The form of a universally recognized icon and control to consumers for online behavioral advertising. The expects that such functionality will be implemented within nine months.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    8 views1 page

    DAA Commitment

    Uploaded by

    stephenkline
    The digital advertising alliance is providing a enforceable code of conduct that provides transparency In The form of a universally recognized icon and control to consumers for online behavioral advertising. The expects that such functionality will be implemented within nine months.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    2/22/12 DAAPOSITIONONBROWSERBASEDCHOICEMECHANISM TheFTCcalledonthebusinesscommunitytosetresponsiblestandardsforthecollectionanduse ofwebviewingdataontheInternetandtoprovidetransparencyandcontroltoconsumers. UnitedStatesAdministrationinitiativeshavesimilarlyencouragedthebusinesscommunityto developcodesofconductthatfurtherinnovativeofferingstoconsumerswhileprovidingchoicesto consumersregardingdataaboutsuchwebviewingdata. Thebusinesscommunity,throughtheDigitalAdvertisingAlliance(DAA)hasrespondedto thesecallsandisprovidingastrong,enforceablecodeofconductthatprovidestransparencyinthe formofauniversallyrecognizediconandcontroltoconsumersforonlinebehavioraladvertising (throughtheSelfRegulatoryPrinciplesforOnlineBehavioralAdvertising)andallothercollection anduseofwebviewingdata(throughtheSelfRegulatoryPrinciplesforMultiSiteData).The DAAiscommittedtomakingsuchchoicesworkforallconsumers.

    TodaytheDAAannouncedthatitwillimmediatelybeginworktoaddbrowserbasedheader signalstothesetoftoolsbywhichconsumerscanexpresstheirpreferencesundertheDAA Principles.TheDAAexpectsthatsuchfunctionalitywillbeimplementedwithinninemonths. TheDAAstandardandcorrespondingenforcementofthestandardwillbeappliedwherea consumer:(1)hasbeenprovidedlanguagethatdescribestoconsumerstheeffectofexercising suchchoiceincludingthatsomedatamaystillbecollectedand(2)hasaffirmativelychosento exerciseauniformchoicewiththebrowserbasedtool.TheDAAstandardwillnotapplyin instanceswhere(1)and(2)donotoccurorwhereanyentityorsoftwareortechnologyprovider otherthantheuserexercisessuchachoice. Inadditiontothiscommitment,theDAAintendstobeginworkimmediatelywithbrowser providerstodeveloptheconsistentlanguageacrossbrowsersregardingthebrowserbasedheader signaluniformconsumerchoicemechanismthatissimpletouseandinaclearmannerthat describestoconsumerstheeffectofexercisingsuchchoice.

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