2. ensure that customers have an easy access to making complaints 3. all staff must have some training in dealing with customers 4. deal with complaints immediately 5. never interrupt when a customer is complaining 6. always try to diffuse the situation – try to calm the customer 7. Never say what you can’t do. Always think positive 8. ensure the complaint is or also taken by a complaints officer 9. complaints should be recorded to ensure that mistakes are corrected in future 10. all complaints should be reviewed periodically to ensure improvement