Were Harrah's business and IT strategies were aligned? What factors contributed to or detracted from achieving alignment?

Harrahs business strategy focused on branding of its name and customer relationship management Its IT strategy was aligned to its business strategy in order to integrate data from various sources Harrah used data warehousing and data mining extensively for building relationships with customers Harrahs customer loyalty program Total Rewards was highly effective only because of its IT infrastructure Factors contributing to alignment: Harrahs had to capture data from customer touch points, integrate it around the customer and store it for later analysis All these experiments were in line with knowing the customer more in alignment with the business strategy Formation of WINet (Winners Information Network)