MTV Southeast Asia 2011

Who Is MTV
MTV is the worlds most widely distributed channel reaching over 550 million households on 44 locally programmed channels.
In Asia, MTV programs 10 channels in 8 different local languages. Over half the worlds MTV households are in the region. Almost 43 million households in Indonesia receive MTV on Global TV (FTA block), Indovision (DTH) and First Media (Cable).

Who Watches MTV

MTV Southeast Asia is a leading channel for the 15 to 24 year-olds. 45% of MTV audience are from the 15 to 34 years old demographic.

MTV viewers are early adopters, trendsetters and influencers in their peer group.

They love new products, are at the cutting edge of the digital explosion, are social butterflies, like to see, be seen in the scene meet Asias hyper-youth of today.

Who Watches MTV

35-44yrs 16%

45+yrs 29%

8-14yrs 10%

25-34yrs 12%

15-24yrs 33%

49%

51%
Source : TNS Singapore Jan Jun 2009

MTV Goes Digital

MTV operates 8 localized websites in Asia. News, reviews, games, contests, videos and blogs all combine to make MTV an ultimate online destination.

MTV S.E.As site - mtvasia.com - attracts 1.5 million unique visitors a month. It has over 100K Facebook fans and 30K followers on twitter. The other websites include mtvchina.com, mtvchinese.com, mtv.co.kr, mtvjapan.com, mtvindia.com, mtvaustralia.com, mtv.com.nz

Whats On MTV

Since 2010, MTV has been offering content that are more compelling, youth relevant and innovative.
In the new year, MTV will introduce:- new long form shows - more made-for-TV movies - new music block - more sensational live music events

REALITY

My Super Sweet World Class

JANUARY MY SUPER SWEET WORLD CLASS is an observational documentary series about outrageous and over-the-top parties around the world. Each 30 minutes episode features a young adult between the ages of 16-25 who is having a party to end all parties. Its a showcase of lifestyle of aspiration, wealth, privilege and excess all lead by a big personality. It also presents how the the party host deals with the inevitable dramas and pitfalls that they encounter in pulling together their ultimate bash.

FEBRUARY PLAIN JANE is a reality series that transforms one woman from the inside out to reveal a brand new woman. Each of the eight episodes will feature a new "Jane" searching for the change of a lifetime. With the help of British fashion expert Louise Roe ("Fashion Police: The 2009 Grammy Awards"), each Plain Jane will receive a head-to-toe style transformation, including new wardrobe and confidence-building exercises.

FEBRUARY MOVING IN finds a girl or guy caught between two people they want to have a long-term relationship with. Both suitors are tricked into thinking they are "moving in" for a romantic weekend.

After discovering they are competing with each other, they are surprised by the parents - who will also be spending the entire weekend with them and judging every move! Each has to live under the parent's roof, on their terms, by their rules.
When the weekend is over, the parents will choose one for their son or daughter... and send the other packing.

Jersey Shore

S3

MARCH The eight housemates of JERSEY SHORE Shore are back for another season of GTL, fist-pumping, and battling grenades. The haters will be hatin', the Ron Ron Juice will be flowin' and Snooki will be Snookin' on Season Three of Jersey Shore.

DATE TBC Paris Paris Hilton travels to Dubai and the Hiltons UK to find herself more BFFs. My Once again, candidates will be put through rigorous challenges that test New their smart, wit, loyalty, party skills BFF and, perhaps most importantly, their hotness. Dubai Catch air-kissing new & friends stab one British another in the back in these new seasons.

FACTUAL

JANUARY WHEN I WAS 17 provides a picture of what the now glamorous stars were like in their teen years. In each episode, we'll take a look back at pop culture from the year each star was 17, reminiscing about their favourite music, movies, and TV shows. Find out about the car they drove, clothes they wore, their favourite hang-outs, and hear their memories of historical events from when they were 17.

FEBRUARY 16 AND PREGNANT is an hourlong documentary series focusing on the controversial subject of teen pregnancy. Each story offers a unique look into the wide variety of challenges pregnant teens face: marriage, adoption, religion, g ossip, finances, rumors among the community, graduating high school, getting (or losing) a job.

FEBRUARY PRANKED is a 30-minute showcase of the best pranks ever caught on camera and posted online. The internet celebrities bring their humor to television as viewers watch homemade pranks that are engineered, executed and filmed by kids and normal everyday people, with no help from producers, professional editors or cameramen.

When it comes to silly humor, MTV curates the best online pranks and couples it with the best comedic commentary.

I Used To Be Fat

MARCH The show follows teens during the summer after high school as they work to lose weight and transform themselves before entering college. Each hour-long episode features a teen as he or she workout with trainer, meet with nutritionists and consult with doctors. The new show is unscripted and targets teens who hope to make the most of the rite-of-passage between high school and college.

APRIL In 16 and Pregnant, they were moms-to-be. Now, follow Farrah, Maci, Amber, and Catelynn as they face the challenges of motherhood in TEEN interweaves these stories Each episode MOM. revealing the wide variety of challenges young mothers can face: marriage, relationships, family support, adoption, finances, graduating high school, starting college, getting a job, and the daunting and exciting step of moving out to create their own families.

DATE TBC Fans are given unprecedented access to Minaj as she returns to Trinidad, visits her family in Queens where she buys her mother a home, and preps for her first VMA performance. The documentary also features exclusive interviews where Minaj opens up about her past as well as the pleasures and perils of fame. Minaj is first artist to have seven songs on the Billboard Hot 100 chart simultaneously.

TV MOVIES

APRIL Fleeting from the Rollerdome massacra, Skye heads to the quiet town of Mill Basin and the mother who abandoned her years ago. There, she meets her younger halfsister, Alex, and Alex's manipulative best friend, Zoe. Skye hopes she's finally found safety in her new family, but she's about to learn she can't outrun her past.

More Movies

AUGUST -Comedy WORST. PROM. EVER. AUGUST - MADE inspired by the TV series
OCTOBER THE TRUTH BELOW is a thriller and follows a group of teens trapped in an avalanche.

Daryl Sabara

Haley Ramm Chloe Bridges

Reid Ewing

SCRIPTED

FEBRUARY SHIBUHARA GIRLS follow the adventures of four young women as they try to make a name for themselves in the fast-moving, competitive Japanese fashion and entertainment industries.
The action centers around Tokyos famous Harajuku and Shibuya districts, giving the series its name.

Shibuhara Girls is a 12 episodes series with each episode 30 minutes long.

FEBRUARY Comedian and horrible driver Johnny Pemberton travels around the country learning to use and abuse some of the biggest, craziest, most dangerous vehicles the world has ever seen. Week after week, Johnny hijacks amazing machines and takes their operators for hernia inducing rides.
Pemberton combines Borat's brains, Steve-O's balls and Jeff Gordon's lead foot to create a fresh-faced Frankenstein guaranteed to blow minds and gaskets everywhere.

Skins

APRIL SKINS is a wild ride through the lives of a group of high school friends stumbling through the mine field of adolescence... be it sex, drugs, the breadth of friendships or the depth of heartbreaks, SKINS is an emotional mosh-pit that slams through the insanity of teenage years.

They'll crush hearts and burn brain cells, while fearlessly confronting every obstacle head on...or slightly off.

AUGUST Almost as soon as the two dimwitted teenagers wearing heavy-metal T-shirts reared their ugly heads (heh-heh) they became selfappointed arbiters of "cool.
For the most part, BEAVIS and BUTT-HEAD spent their time just sitting on a couch making fun of MTV's music video staples and talking about stuff that "sucks. When they weren't sitting around, they'd try to pick up girls at the local convenience store, slack off at school or wreak havoc while working at a burger joint.

That Girl

SEPTEMBER Coming-of-age comedy series THAT GIRL centres on Jenna Hamilton, a 15-year-old high school sophomore and wallflower striving for attention who gets her wish and more when a clumsy bathroom accident has the whole school convinced she'd tried to commit suicide.

Beau Mirchoff

Brett Davern

Death Valley
OCTOBER DEATH VALLEY focuses on an elite branch of the Los Angeles Police Department - known as the Undead Task Force (UTF) - that fights zombies, vampires and werewolves, all of which have taken over the San Fernando Valley.
The storytelling is told through the eyes of a documentary crew that is embedded with the UTF.

Good Vibes

NOVEMBER GOOD VIBES is an animated comedy from David Gordon Green about two high school surfer dudes living near the beach in California.
The voice cast for the pilot made two years ago included Adam Brody, Danny McBride, Debi Mazar, Jake Busey and Josh Gad.

David Gordon Green

NEW MUSIC BLOCK

JANUARY MTV brings you Sundays filled with music videos, countdown specials, concerts and exclusive interviews with your hot & favorite Korean artists. Be sure to catch big names like 2AM, 2NE1, 4minute, B2ST, Big Bang, F. T. Island, Girls' Generation, Kara and much more only here on MTV starting January 2011.

LIVE MUSIC EVENTS

JUNE

JUNE/JULY

SEPTEMBER

NOVEMBER

THANK YOU