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  • For Sale: SMS C41 8989

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    pedro_veloso@hotmail.com
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    This document presents a mobile marketing system called SMScasa for real estate agents in Portugal. SMScasa would allow agents to identify qualified leads from potential home buyers and provide immediate property information to buyers by text message. The service would be distributed through advertisements prompting users to text a code to receive information. Agents would pay per lead generated or message sent, helping to build a database of qualified mobile contacts. A SWOT analysis identifies strengths in the innovative service and qualified lead database, but weaknesses in dependency on mobile operators and potential high costs of MMS messages.

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    This document presents a mobile marketing system called SMScasa for real estate agents in Portugal. SMScasa would allow agents to identify qualified leads from potential home buyers and provide immediate property information to buyers by text message. The service would be distributed through advertisements prompting users to text a code to receive information. Agents would pay per lead generated or message sent, helping to build a database of qualified mobile contacts. A SWOT analysis identifies strengths in the innovative service and qualified lead database, but weaknesses in dependency on mobile operators and potential high costs of MMS messages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views6 pages

    For Sale: SMS C41 8989

    Uploaded by

    pedro_veloso@hotmail.com
    This document presents a mobile marketing system called SMScasa for real estate agents in Portugal. SMScasa would allow agents to identify qualified leads from potential home buyers and provide immediate property information to buyers by text message. The service would be distributed through advertisements prompting users to text a code to receive information. Agents would pay per lead generated or message sent, helping to build a database of qualified mobile contacts. A SWOT analysis identifies strengths in the innovative service and qualified lead database, but weaknesses in dependency on mobile operators and potential high costs of MMS messages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    FOR SALE

    SMS CODE C41 TO 8989


    Mobile marketing system for the real estate market

    January 2008
    Pedro Veloso

    Market
    Target Real estate agents

    Potential market in Portugal


    5000 agents
    Remax 200 offices Era 150 offices Century21 - 50 offices

    320 000 transaction per year

    Pedro Veloso Janeiro 2008 Pgina 2

    Service Overview
    SMScasa is a mobile marketing platform for the real estate marketing that will provide content on the potential buyers cell phones. This service will allow Easy identification of qualified leads Provide imediate content Advantages for the Agents Database of qualified leads mobile phone numbers Advantages for the potential buyer Imediate information about the property

    Pedro Veloso Janeiro 2008 Pgina 3

    Service Distribution

    Newspapers, Outdoors, TV
    SMS code C41 to 8989

    Customers

    Agent

    Service and WebSite SMScasa


    Pedro Veloso Janeiro 2008 Pgina 4

    Price and Communication


    Price Pay-per-lead
    SMS sent 0,20 MMS sent 0,75

    Message payment supported by the agents

    Communication Marketing One-to-One


    Enterviews, Direct contact, Emails, Newsletters

    Pedro Veloso Janeiro 2008 Pgina 5

    SWOT Analysis
    Strengths Weaknesses

    Innovative service Does not require internet access Creation of a database with qualified leads

    Dependency on mobile operators

    Opportunities

    Threats

    MMS high cost and low transactions Experient competitors on the market

    High number of SMS transactions and low cost

    Pedro Veloso Janeiro 2008 Pgina 6

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