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13
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17
20
24
25
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26
31
32
42
47
49
49
51
69
104
128
134
134
135
135
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136
137
137
138
141
142
144
144
145
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. FiBL-SURVEY
2006. 305 .
118,5 ,
69 , , ,
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2005-2006, ,

.
2.2: ,1998-2006
( )
1998
75
1999
158
2000
172
2001
227
2002
235
2003
257
2004
298
2005
286*
2006
304
: FiBL and SOEL Surveys 2000-2008

* 2005
, , 12/ 6/ 4
.
13
2.3:

(.)
118.451.000
2.689
69.204.620
187.697
58.093.200
176.710
28.935.720
129.927
21.992.250
12.063
8.905.040
305.581.830
124.805
633.891
: FiBL 2006

:

7%
3%
39%
9%

19%
23%
2.1:
: FiBL 2006
14
10
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123
23
22
16
11
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0
20
40
60
80
100
120
140
2.2: ,2006
: Fibl,2008
2.7 .
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15 . , , 1985
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, 10

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Eurostat,
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2007 2005.
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(U25) 2005.
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(7,2% ) (0,1%), (0,6%)
(0,8%). , EU 15
,
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25, 2005, 61
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( 8
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: 390
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.

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2.4:
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EU25* (%)

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(%)
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2,5
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0,6
6,3
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4,8
6,5
6,2
3,8
61.154.650
229.940
2.549.820
1.341.290
8.074.060
349.120
2.887.370
8.075.690
5.608.380
10.694.620
16.980
1.186.120
645.440
31.580
1.285.760
140
487.650
3.603.690
827.300
2.334.580
234.990
902.060
1.475.870
2.222.680
6.089.520
100,0
0,4
4,2
2,2
13,3
0,6
4,7
13,3
9,2
17,6
0,0
1,9
1,1
0,1
2,0
0,0
0,8
5,9
1,4
3,8
0,4
1,5
2,4
3,2
10,0
387
319
3054
442
474
365
195
515
492
238
55
413
358
478
768
23
354
177
220
1480
136
4626
333
524
1421
160
269
842
537
437
318
48
230
486
74
34
132
110
527
60
9
235
191
60
114
63
274
321
421
556
14,0
11,3
1,4
28,6
41,7
11,7
31,6
86,5
82,6
78,5
13,2
34,1
100,0
3,9
54,4
52,7
32,0
69,8
8,4
8,8
13,3
: Eurostat,2007
17

6%
29%
5%
6%
6%
6%
15%
7%
11%
9%
2.3:

: ,2000
29
13
12
9
8
7
0
10
15
20
25
30
35
2.4: 10
: Fibl,2008
18
2.8
, 1994,
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1994-1995, 1995-1996 1996-1997, .
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2006.
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11
12
13
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18.204
21.362
43.882
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5.685
1.807
2.075
9.567
2%
15.364
27.249
15.319
57.932
9%
16.219
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12.310
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15.426
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1.394
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101.277
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99
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20.876
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238.205
245.005
620.151
100%
: ,2006.
20
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0,8%
16,3%
2.5:
: ,2006.
2%
2%
1%
33%
4%
58%
2.6:
:,2006
21
,
, ( =45 ,
.=165 , =2.020 )
(450.000 860.000
,
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(,2000,.15).
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2005,
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(
> 40%) 1999-2002.
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.
,
, , 10%
2002-2007 (Commission Europeenne, 2005, pp.7-20)

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(45 ), (41 ) 40 .
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. (29 ), ( 26 ), (25 ),
(24 ) (24 ) (Commission Europeenne,
2005,p.20).
22
Michelsen et al (1999, l30),

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Schieb-Bienfait , 2006, p. 324)
23
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).
- (88% )
- (84% )
( Zanoli, 2004, Sylvander , Schieb-Bienfait ,2006)

:

.
.
2.6:
0,9
0,5

4,9
0,8
1,4
1,9
1,5

1,9

2,2

1,6
0,3
0,3
1,3
: Hamm & Groenefeldt 2003 Sylvander ., Schieb-Bienfait .,2006

.
.
24
2.7:
4,6
1,5
4,8
4,5

11
8,2
6,1
5,5
: Padel, Seymour & Foster (2003), Sylvander., Schieb-Bienfait.,2006

, .
2.8: .

(MATURE MARKET)
(GROWTH
MARKET)
(EMERGING
MARKET)
: Padel et all (2003) Sylvander ., Schieb-Bienfait .,2006

(Brombacher & Hamm,1990, Grunert,1993, Van Dam,
1991 Grunert & Juhl , 1995 p.45).
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concerned) :
, , ()

(Balderjahn, 1985 Grunert &
Juhl , 1995 p.44).
(Von
Alvensleben and Altmann,1986, Langerbein and Wirthgen,1987 Grunert & Juhl ,
1995 p.45).
( Padel & Foster , 2005,p. 622).
25

:
2.9:
,,

/
/

.

.
1999 (%)
59
2002( %)
68
2004 (%)
78
28
59
78
53
49
66
43
30
24
34
50
48
74
-
: Soil Assosiation (1999,2003,2004) Padel & Foster , 2005
,

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2.10

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( ,1998,.114-115).
26

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28
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1988 ,
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1) . 1993 ,
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30
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, 12 2007

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: Rembialkowska,2007
32
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1950
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(, 2003, .24):
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1969

(, 2003, .25).
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(,2000,.57).
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(,2000,.52).
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(, 2000,.53)
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40
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1970
. VQPRD Vins de Qualit Produits
dans une Rgion Dtermine
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(,2003,.57).
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(,2003,.57).
44
3.2:
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3.6
,
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(,2000,.14).
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45
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)
(,2003,.57).

, :
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RESERVE ()
GRANDE RESERVE( ) .
, Reserve
2 6 6
3
6 6 .
Grande Reserve 3
1 1
4 2
2 (,2003,.57-58).
B. :
46

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(
).
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,
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3.2: ,

Aglianico
Cabernet Franc
Cabernet Sauvignon
Carignan
Carinena
Chardonnay
Cinsault
Garnacha
Garnacha Tinta
Gewurztraminer
Graciano
Grecanico
Grenache Rouge
Macabeu
Malbec
Malvasia di Candia
Merlot
Moscatel
Mourvedre
Parellada
Petit Syrah
Petit Verdot
Pinot Noir
Refosco
Ribolla Gialla
Riesling
Rioja
Sauvignon Blanc
Schioppetino
Semillon
Sylvaner
Syrah
Tempranillo
Tinto Fino
Traminer
Ugni Blanc
Verdicchio
Viognier

: Comoutos,2007
47
3.8 .
,
.

(rganisation Internationale de la Vigne et du Vin )
OIV , 2007

16 2008.

, ,
, , .
21,8%
5,0%
2,6%
57,8%
12,8%
3.3:
: OIV, 2007
48
3.3 :
.)
11.690
14,85%
8.670
11,02%
8.000
10,16%
5.250
6,67%
5000
6,35%
..
4.090
5,19%
3.380
4,29%
2.480
3,15%
2.310
2,93%
2.050
2,60%
78.710
100

: OIV, 2007
3.4:
2007( )
73.131
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.
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2005,pp. 320-343). Lumbers et al.(2003),

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.
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. ,
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.
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. Tzimitra et al.(1999),
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utchins & Greenhalg (1997), 50%
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20%.

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.

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.

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, , .
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169

....................................................................................................1
................................................................................................................1
1.1 ..........................................................................................................1
1.2 .................................................................................1
1.3 ..........................................................................................2
1.4 ......................................................3
1.5 ................................................................................3
1.6 .........................................................................................................4
................................................................................................5
............................................................................................5
2.1 ..........................................................................................................5
2.2 ..........................................................................................6
2.3 ................................................9
2.4 ..........................................................................................................10
2.5 .............................12
2.6 . ................................................................13
.............................................................................................................14
2.7 .............................................15
2.8 ................................................................19
2.9 .......................................22
2.10 .....................................26
2.11 .....................29
2.12 ....................................................32
2.13
..............................................................................................................................33
2.14 .....................................................................................................34
....................................................................................................36
...............................................................................36
3.1 ........................................................................................................36
3.2 ........................................................................................36
3.3 .........................................................................39
3.4 ............................................................................41
3.5 .......................................................................42
3.6 ..........................................................................................................45
3.7 ...........................................................................................................46
3.8 ......................................48
3.9 ...................................50
3.10 . .................52
3.11 ...........................................................................54
3.12 ....................................................................57
3.13 . ..............................................................................59
3.14 ..........................................................61
3.15 ...........................................62
3.16 .....................................................................62
3.17 ............................................................................................63
3.18 ...........................................................................................64
170
3.19 / ...............................................70
3.20 .....................................................................................................71
4 .............................................................................................................72
....................................................72
.........................................72
4.1 ........................................................................................................72
4.2
...........................................................................72
4.3 .............................................................................74
4.4 ..................75
4.4.1. ..........................................................................................75
4.4.2. ........................................................................................................76
4.4.3. .......................................................................................................76
4.4.4. ..............................................................................................77
4.4.5. ............................................................................77
4.4.6 ............................................................................................77
4.5.1 ..........................................................................................................78
4.5.2 ....................................................................................................78
4.5.3 .......................................................................................................79
4.5.4 ......................................................................................................80
4.5.5 ....................................................................................................81
4.6 .........................................................................................................82
4.7 ............................................................................................84
4.8 ....................................................................85
4.8.1 ...............................................................................................85
4.8.2 ...............................................................................................86
4.8.3 .....................................86
4.8.4 ...........................................................................................87
4.9 ..........................................................................................88
4.10 K ...................................................................................89
4.11 ...........................................................................................................89
4.12 ......................................................................................................89
4.13 ...................................................................................................90
4.14 ..................................................................................90
4.15 ..............................................................................90
4.16 .........................................................................91
4.17 ................................................................................92
4.18 .................92
4.19 .............................................................................93
4.20 .....................................................................................................93
5 .............................................................................................................94
.....................................................94
5.1 ........................................................................................................94
5.2 .................94
5.3 .........................................101
5.4 . .................104
5.5 ................................................112
5.6 .................................................................................................117
171
6 ...........................................................................................................118
...........................................................................................118
6.1 ......................................................................................................118
6.2 ...........................................................................................118
6.3 (FOCUS GROUP) .........119
6.4 ..........................................................................120
6.5 ............................................................121
6.6 ...............................................................122
6.7 .....................................................................................................126
7 ...........................................................................................................127
..........................................................................................127
7.1 ..................................................................................127
7.2 .....................................................................................127
7.3 ...................................................127
7.4 .......................................................................................128
7.5 ...........................................................129
7.6 .............................................130
7.7 ....................................................130
7.8 ...........................131
7.9 .....................................................................131
7.10 ...................................................................................................132
8 ...........................................................................................................133
....................................................133
8.1 ......................................................................................................133
8.2 .133
8.3 . ......................................................138
8.4 ......................................................144
8.5 ..............................................................150
8.6 ....................................................................................................154
8.7 .....................................................................................................155
..156
172
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1:
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:,2006
2: ,2006
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165
489
1995
639
1996
1.109
1997
1.683
1998
2.350
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2000
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3.321
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5.738
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2007
100%
/ Merlot
90%
2006
2005
Nicolas Repanis Rose 100%
2007
/
Cabernet Cabernet
Sauvignon Sauvignon,
2005
100%
2007
Reserve/
100%
2004
Grande
Reserve/
100%
2004
2005
Karipidis Nebbiolo
2004
/
Nebbiolo
100%
2004
Fume
,
,
/
Chardonnay
100%
2005
100%
2007
Sauvignon Blanc
/
Sauvignon
Blanc 100%
2007
/
Chardonnay
100%
2007
sauvignon
blanc
/
Sauvignon
Blanc 100%
2007
100%
2007
/
Sauvignon
Silva Sauvignon Blanc Blanc
2007
/
Sauvignon
blanc,
2007
Aristocracy
/
Sauvignon blanc
100%
2007
Nostos Rousanne
/
Roussanne
100%
2007
/
,
Trebbiano,
,
()
2007
100%
2007
2007

100%

99%,
1%
2007
Karipidis CabernetMerlot 2004
/
Cabernet Merlot
2004
' Y 7
/
Syrah, Merlot,
Cabernet Franc,
,
Cabernet
Sauvignon
2005
/
Karipidis Merlot 2006 Merlot 100%
2006
2007
/
,
Cabernet
2004
/
Syrah 50%,
Cabernet franc
50%
2005
Syrah -
/
Syrah 50%
50%
2006
/
Cinsaut, Merlot
2006
/
Domaine de Mayrac Millesime rouge
/
Merlot 70%,
Pamiti 20%,
Lagara 2006 Syrah 10%
2006
50%,
50%

2005
/
,
Cabernet,
Sauvignon
/
Merlot 50%,
Syrah 50%
/
Domaine de Mayrac Poeme rouge
/
Merlot 30%,
Cabernet Franc
40%, Syrah
30%
2004
2004
2006
2006

100%
/
Cabernet
Sauvignon
50%, Merlot
50%
2005
100%
2007

- Nostos
Nostos Alexandras
/
Syrah 40%,
Mourverde
40%, Grenache
20%
2006
/
Cabernet
Sauvignon
34%, Cabernet
Franc 33%,
Merlot 33%
2005
- Cabernet
Sauvignon - Merlot
3.12:
: ,2008.
10: 1.
.
Chi-Square Tests
Pearson Chi-Square
24
Asymp. Sig.
(2-sided)
.002
88.023
24
.001
3,54
.110
Value
89.044a
Likelihood Ratio
Linear-by-Linear
Association
N of Valid Cases
100
df
a. 29 cells (82.9%) have expected count less than 5. The

minimum expected count is .32.
11: 2.
.
Chi-Square Tests
24
Asymp. Sig.
(2-sided)
.044
Likelihood Ratio
57.725
24
.042
Linear-by-Linear
Association
1.097
.295
N of Valid Cases
100
Pearson Chi-Square
Value
54.772a
df

:
12: 3.
.
Chi-Square Tests
Asymp. Sig.
(2-sided)
.363
Likelihood Ratio
5.532
.237
Linear-by-Linear
Association
.247
.619
N of Valid Cases
31
Pearson Chi-Square
Value
4.335 a
df

:
13: 4.
.
Chi-Square Tests
Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear
Association
N of Valid Cases
Value
65.423a
24.148
22.048
24
24
Asymp. Sig.
(2-sided)
.030
.020
.001
df
31

14: 5.
.
Chi-Square Tests
24
Asymp. Sig.
(2-sided)
.013
Likelihood Ratio
24.936
24
.010
Linear-by-Linear
Association
4.123
.080
N of Valid Cases
31
Pearson Chi-Square
Value
20.609a
df

:
15: 6.
.
Chi-Square Tests
16
Asymp. Sig.
(2-sided)
.002
Likelihood Ratio
78.358
16
.003
Linear-by-Linear
Association
8.203
.010
N of Valid Cases
31
Pearson Chi-Square
Value
80.204a
df

16: 7. (
)
. (
)
)
Chi-Square Tests
89.283
82.969
18
Asymp. Sig.
(2-sided)
.042
18
.043
Linear-by-Linear
Association
8.281
.058
N of Valid Cases
82
Value
Pearson Chi-Square
Likelihood Ratio
df
a

:
17: 7. ()

.
)
Chi-Square Tests
18
Asymp. Sig.
(2-sided)
.001
Likelihood Ratio
10.211
18
.002
Linear-by-Linear
Association
11.426
.022
N of Valid Cases
82
Pearson Chi-Square
Value
8.466 a
df

18: 7. ()

.
) .
Chi-Square Tests
Pearson Chi-Square
Value
24.449a
18
Asymp. Sig.
(2-sided)
.019
df
Likelihood Ratio
25.268
18
.018
Linear-by-Linear
Association
4.793
.029
N of Valid Cases
82

:
19: 8.
.
Chi-Square Tests
Value
Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear
Association
N of Valid Cases
14.324
14.912
Asymp. Sig.
(2-sided)
.004
.008
.813
df
a
.218
100

minimum expected count is 1.80.
:
20: 9:
.
Chi-Square Tests
Pearson Chi-Square
Value
21.971a
24
Asymp. Sig.
(2-sided)
.581
df
Likelihood Ratio
18.394
24
.783
Linear-by-Linear
Association
1.797
.180
N of Valid Cases
100

: .

1.
2.
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31
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32

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33
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.
34
35

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.
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36
.
37
38
39
40
41
42
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,

.
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.

.
.

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2
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43

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.
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.
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,

44
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,
.
.
.

.

45
.
,
, super
,
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super market.
.
market, .
,
46
.
.

.
.
.

.
47
,
.
.
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.

,

48
.
.
.
.
.

49

.
.
.
.
.
,

50
.
.
.
.
.

,
.

.
.
.

.

.
51
52

,
.
.
53
7 .
54
.

.
55
.

.
56
57
58
59
60
61
,
,.

.

.
.

.

.

.
.

.
.
1. ;
: 3
2. ;
[4] /
[5]
[2]
[3]
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[1]
.
.
.
.
.
.
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3. ; .

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, 1 3 .
8. ;
.

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[5]
[4]
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[1]

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.
.
.
.
% .
()
.
,
.
.

... ,
....
,

.

.
9. ;
.
, .
bar.
.
[4]
[3]
[2]
[1]
10. ; .
[1] 1 .
[2] 2 .
[3] 3 .
[4] 4 .
[5] 5 .
[6] 6-10 .
[7] >10 .
[ ]
11. ;
[1] 5 .
[2] 5-10 .
[3] 10 - 20 .
[4] 20 - 30 .
[5]] 30 - 40 .
[6] 40 - 50 .
[7] 50 .
[ ]
12. ; .

Super Market.
.
.
[4]
[3] [2]
[1]
[1]
13. ;
.
.
.
,
.
[4]
[3] [2]
.
,
.
.
.
.
.
14. ; .
0 -100 .
100- 300 .
300 - 500 .
500- 1000 .
1 - 5 km.
>5 km.
15. ;

Bar, Club.
, .
[4]
[3] [2]
[1]
[4]
[3] [2]
[1]
16. ;
.
.
() <18

[4]
17. ;
[3]
[2]
[1]
,

[2]
[3]
[1]

/
[5]
[4]

[2]
[1]
[3]
[ 5]
[4]
18. .

.
.
.
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.
19. ; .

.

.

.

1- 3 .
.
,.

.
.

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[2]
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[4]

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20 . ;
[1]
[2]
[1]
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[4]
[3]
[2]
[1]
[ ]
22. . .

.

.

.

.

' .

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[2]
[1]
[5]
[4]

[3]
23. .

/
[2]
[1]
[5]
[4]

[3]
.

.
,
.
.
.
,
.
24. s .

[5]
[4] /
[2]
[3]

.

.

. , .

.

.

,
.

,
10%
.
,
.
25. s .
[1]

.

.

.

.

/
[2]
[1]
[5]
[4]

[3]
26. s .

/
[5]
[4]
[2]
[1]

[3]

.

,

.

...
.

....
27. ; .
.
, -.
.

.
Internet.

.
.
[4]
[3]
28. s .
[2]
[1]

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[2]
[1]
[5]
[4]

[3]

,
.

.
,

.

.
29. ; .
.
.
.
.
.
.
[4]
[3]
[2]
[1]
30. s .

/
[5]
[4]

[2]
[1]
[3]

.

.
.
,
.

.
31. ; .
[4]
[3]
[2]
[1]
[2]
[1]
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.
.
.
.
.
32. ; .
[4]
[3]
.
.
.
33. .
.
.
.

/
[2]
[1]
[5]
[4]

[3]

.
.
.
.
34. ;
[1]
[2]
[1]
:'
35. , ;
[1] 5 .
[2] 5 - 10 .
[3] 10 - 20 .
[4] 20 - 30 .
[5] >30 .

36. ;
[1]
[2]
[1]
: 38
37. ;
.

.
.
.
.
.
/
.

/
[5]
[4]
[2]
[1]

[3]
: 43
38. ; .

/
[2]
[1]
[5]
[4]

[3]
.
.
.
.
.
39. ; .

.
.
.
Super market.
.
[4]
[3]
[2]
[1]
40. ;
[1] - .
[2] .
[3] .
[ ]
41. ;
[1] .
[2] 1- 2 .
[3] 3- 5 .
[4] 50%
.
[5] .
[ ]
42. ;( 1 - , 1
, 2 . ,
.
.
.
.
.
.
Internet.
43. .

,
,
.

,
.

.

.

.

.
,
,
.

.

/
[2]
[1]
[5]
[4]

[3]
44. .

[5]
[4] /
[2]
[3]
[1]

( - )
.

.

.

,
.

.

.

.
45. .
.
[1] .
[2] ...
[3] AGROCERT.
[4] NOVACERT.
[5] .
[6]
[ ]

46.
[1]
[2]
[ ]
[4] 46-55
[5] 56-65
[7] 66
[ ]
47.
[1] 18-25
[2] 26- 35
[3] 36-45
48.
[1] /
[2]/
[3] /
[4] /
[ ]
49. :
...
:
[1]
[4]
[7]
[2]
[5]
[3]
[6]
[ ]
50.

[1]
[4]
[7]
[2]
[5]
[ ]
[3]
[6]
51.
[1]
[2]
[3]
[5] -
[6]
[7]
[4]
[8]
Master/
[ ]
52.
: 18
[ ]
[ ]
[ ]
53. ;
[1]
[2]
[ ]
54. ;
[1] < 1000
[2] 1000-1500
[3] 1500 - 2000
[4] 2000 - 3000
[5] 3000 - 4000
[6] > 4000
[ ]

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--

: FiBL and SOEL Surveys 2000-2008

Michelsen et al (1999, l30),

: Padel et all (2003) Sylvander ., Schieb-Bienfait .,2006

: Soil Assosiation (1999,2003,2004) Padel & Foster , 2005

(Vitis Vinifera Silvestris).

: World Drink Trends,2005

Goldsmith et al (1995, p.p.6-14),

Lusk et al(2008, p.p.284-292)

Gil & Sanchez (1997,pp,3-11),

, Dimara et al. (2005),

Tsakiridou et al.(2008,p.p 158-175),

Tsakiridou et al.(2008,p.p 158-175),

(rystallis & Chrissohoidis,

Hutchins & Greenhalg(1997)

Hill & Lynchehaun (2002,pg.526-542)

Stolz & Schmid (2008),

Fotoroulos & Krystallis (2003,pp..549-566),

Botonaki,A., Polymeros,K.,Tsakiridou,E.,Mattas,K., The role of food

Davis,A.,Titterington,A.J, Cochrane,C., (1995), Who buys organic

Gerhardy,H.,Hutchins,R.K.,Marsall,D.W., (1995), Socio-economics

Jolly,A.,Schutz,G., Diaz-Knauf,V.,Jozal,J., (1989), Organic Foods,

Likoropolou,I., Lazaridis,P., (2004), Determing factors of willingness to

Milburn, K. , (1995), Never mind the quantity, investigate the depth!

Skuras,D.,Vakrou,A., (2002), Consumers willingness to pay for origin

Yildirim, H.,Uren,A.,Yucel,U., (2007), Enaluation of Biogenic Amines

Nicolas Repanis Rose 100%

Karipidis CabernetMerlot 2004

Lagara 2006 Syrah 10%

a. 29 cells (82.9%) have expected count less than 5. The

a. 29 cells (82.9%) have expected count less than 5. The

a. 8 cells (80.0%) have expected count less than 5. The

a. 35 cells (100.0%) have expected count less than 5. The

a. 34 cells (97.1%) have expected count less than 5. The

a. 25 cells (100.0%) have expected count less than 5. The

a. 25 cells (89.3%) have expected count less than 5. The

a. 24 cells (85.7%) have expected count less than 5. The

a. 23 cells (82.1%) have expected count less than 5. The

a. 5 cells (41.7%) have expected count less than 5. The

a. 30 cells (85.7%) have expected count less than 5. The

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