Nhng thch thc

Mc d tng trng nhanh nhng Bluescope vn b ch trch v khng c kh nng p dng cc chin lc ca n vi tc cn thit trong vic m rng quy m ton cu. iu ny c th l gii cho vic hot ng km hiu qu ca n trong mi trng kinh doanh Chu , nh tri nghim i Loan Vn ca Bluescope khng ch gii hn trong th trng Chu . Nm 2006, 600 cng nhn b sa thi c. Nguyn nhn l do d tha v chi ph xy dng li ln n 200 triu la v li nhun ca cng ty gim. V mt trong nhng yu t chnh l s leo thang gi c nguyn liu ca Bluescope Bluescope c gng i ph vi cc vn bng vic chuyn i c cu qun l, gim thi gian m rng chin lc. gii quyt vn gi c tng cao ca cc nguyn liu, Bluescope gii thiu cc sn phm mi vi li nhun cao hn b p thit hi, do gii thch c s u t ln Chu Bo co thng nin nm 2009 cho thy doanh thu cu Bluescope c san bng. Cng ty ghi nhn s tn tht thu do cc hot ng ca n m n truy cu vo tnh trng ton cu gn y (Xem bn 7.1) Bng 7.1 Kt qu Ti chnh ca Bluescope t ngy 31 thng 7 2009 *(AUD $m) Doanh thu 2009 $m 5,290.7 Doanh thu 2008 $m 6,041.7 Kt qu 2009 $m Kt qu 2008 $m 986.3

Coated & Industrial products Australia Australian Distribution & Solutions New Zealand & Pacific Steel Products Coated & Building Products Asia Hot Rolled Products North America

206.3

2,120.7

2,201.8

(23.3)

45.3

694.9

724.8

65.1

92.7

1,542.8

1,569.9

(94.1)

(148.4)

0.0

0.0

(58.0)

105.2

Coated & Building Products North America Discontinued operations Phn khc doanh thu/EBIT Cc lin on elininations

2,188.8

1,407.1

(93,2)

90.1

0.2

3.2

14.2

(3.0)

11,838.1

11,948.5

17.0

1,168.2

(1,535.8)

(1,487.3)

126.4

(116.5)

Phn khc 10,302.3 doanh thu t bn ngoi/EBIT Doanh thu khc/chi ph rng cha phn b Tng doanh thu 26.6

10,461.2

143.4

1,051.7

338

(256.0)

(113.8)

10,328.9

10,495.0

Li nhun/(L) t cc hot ng trc thu thu nhp

(113.4)

937.9

Cu hi
1 BHP t c li ch g trong vic tch Blue Scope Steel ra khi nhng hot ng khc ca n (BHP)? Bluescope steel hng li nh th no t s tch ra ? 2.Gii thch lm th no m quyt nh theo ui chin lc a ni a ca Bluescope c th tr thnh mt li th cnh tranh ca n? 3. Chin lc cp cng ty ca BlueScope gip lng ghp cc hot ng ca t chc to ra sn phm gi tr gia tng ton cu nh th no?

Ti liu tham kho

BlueScope Steel nm 2009, Bo co thng nin 2008-2009, ly t <www.bluescopesteel. com>. BlueScope Steel nm 2007, Bo co thng nin 2006-2007, ly t <www.annualreport2007. bluescopesteel.com>. BlueScope Steel nm 2006, thng tin nh iu tra i din sn xut, thng 9 nm 2006, ly ngy 01 Thng 5 2010<http://www.aph.gov.au/house/committee/efpa/ manufacturing/ subs/ sub039.pdf>. BlueScope Steel, nm 2004, chu v th trng sn xut, ly ngy 01 Thng 5 2010 ly t <http://www.bluescopesteel.com/ download.cfm?DownloadFile...F6BF...> Heathcote, A 2006, 'Indian Summer', Business Review Weekly, 28(35), 49. Le Mesurier, K, Searl, J & May, J 2006, 'BlueScope cuts jobs, profit', Business Review Weekly, 28(26), 72 Mathew, P 2003, 'Steel Shines', Business Review Weekly, 25(48), 10. Morris, F 2004, 'Strategy in steel', Business Review Weekly, 27(37), 44. Porter, ME 1986, 'Changing Patterns of International Competition', California Management Review, 28(2), 9-40 Rennie, P 2004, 'The Kings of Spin', Business Review Weekly, 26(18), 74. Skefington, R 2004, 'BlueScope releases India details, Business Review Weekly, 27(45), 80. Thomson, J 2004, 'Nice and easy does it', Business Review Weekly, 26(16), 56. Thomson, J & Jones, P 2007, 'Built to Last', Business Review Weekly, 29(29), 52