H v tn: Nguyn Th Qunh Linh Lp hoc phn: QTHO3_8 Lp sinh hot: 37K08

B QUYT THNH CNG CA STENVEN JOBS Bn nghe n Ipod,Ipad,Iphone. V chc chn mt iu,bn khng th khng nhc n Steven Jobs-ngi to ra nhng sn phm tuyt vi gp phn thay i th gii vi sc mnh ca s khc bit,t ph khng ng. Nhng iu g gp phn vo s thnh cng k diu: nng l qun tr hiu qu, c chin lc,t bit l ngh thut lnh o,truyn cm hng. Chnh iu to nn thng hiu Apple,lng danh trong th gii cng ngh. Tp ch Fortune ca M bnh chn Jobs l nh lnh o ca thp k. Vi kh nng thuyt phc ngi khc lm theo mnh,ng cn c coi l bc thy trong ngh thut thuyt phc. Mt minh chng l l ng tng thuyt phc gim CEO ca Pepsi sang cng xy dng ch Apple,vi cu ni ni ting: ng c y bn th ung c ng ny sut i hay qua ti thay i th gii. V chnh kh nng thuyt phc tyt vi ng thnh cng khi gim c Apple. Khng dng li ,Jobs cn c bit ti truyn cm hng,cm xc cho ngi khc. Cng vic ca nh lnh o khng ch l kim sot chi ph,p ng nhu cu khc hng, nh u tm lnh o vi mi nhn vin u c cm hng lm vic, l mt ngi c tm nhn xa, sng to ng thc khng ai c th thnh cng mt mnh,khng ai ht. Jobs chnh l ngi chia s,truyn cm hng cho chnh nhn vin ca mnh,lun khuyn khch h lm vic cng hin bng am m v nhit huyt ca mnh,ch khng phi nh hng t bn ngoi nh th trng cnh tranh. Lm cho nhng nhn vin lun t tin trong cng ty,bi am m v nhit huyt l ci ngun ca nhng sng to tuyt vi l ng lc mnh m to ra nhng sn phm t ph. Nm 1998,sau khi tr li Apple. Jobs ni: sng to khng phi v tin bc m v nhng con ngi bn c,bn c dn dt nh th no v bn nhn c bao nhiu. Vng! ng nh vy,khng bao gi lm vic v tin tr thnh mt ngi giu nht ngha a chng c ngha g c.

Nu mc ch cui cng ca cng vic l tin th bn s khng bao gi thnh cng c. Thnh cng thc s khi bn lm vic v cng hin ht mnh bng chnh s am m, tm huyt vi cng vic. Khi ci m bn lm ra l mt sn phm tuyt vi nht. Jobs truyn tnh yu v b i vi th gii cng ngh,nhng sn phm in t,cm hng sng to,lng am m cho nhng nhn vin ca v ci m ng t c khng c g tuyt vi hn l nhng ci Ipad,Iphone t ph th gii. iu khng ai c th ph nhn. Khng phi ngu nhin m Jobs c c kh nng truyn cm hng li cun v c o nh vy. Robert Friedland (ngi m Jobs gp trong trng i Hc) l ngi c tm nh hng i vi Jobs. Chnh ng dy cho Jobs cch vt xa nhng g ng c dy,hay chnh l t cht ca mt nh lnh o ln. Truyn cm hng cho nhn vin to ra nhng sn phm t ph th gii ,cha ng cn lm ngi tiu dng sn sng b hu bao mua sn phm ca mnh mt cch in cun. Vo nm 2011 Apple a ra Iphone 4S,ngi ta xp hng tng gi,tng ngy c l nhng ngi s hu u tin. Jobs lun bit cch bin mnh thnh trung tm ca s ch . Mt bi din thuyt khng n thun ch thng bo gii thiu sn phm mi m cn l mt sn phm ngh thut khin ngi c nghe chng kin b hp dn v kinh ngc lun truyn cho tt c mi ngi nhng cm xc t bit vi chnh nhng sn phm cc nh. Ti s kin Macworld 2007, l ra Jobs c th m u bi pht biu bng vic thng bo cho cc v khch rng Apple s cng b mt chic in thoi di ng mi c th nghe nhc, chi game v xem video. Nhng khng, thay vo Jobs m u bi din thuyt bng on dn cao tro: Hm nay, chng ti s gii thiu 3 sn phm mi. Sn phm u tin chnh l chic iPod mn hnh rng c nt iu khin cm ng. Sn phm th hai l mt chic TD ci tin. V sn phm th ba l mt thit b giao tip Internet t ph. Tuy nhin, chng khng phi l 3 sn phm ring bit, m ch l mt sn phm tch hp duy nht. C khn phng ln kinh ngc v v cng phn khch khi nghe Jobs gii thiu nh vy. Ch vi nhng cu ni ngn gn, y nhng y li cun khin cho ngi khc b li cun vo sn phm ca ng. Cng thng tin v chc nng ca ba sn phm khc nhau ,nhng iu bt ng li ch trong mt sn phm chnh l iu lm cho nhng ngi chng kin khng th khng ln v kinh ngc. Sn phm lun gn lin vi phong cch n gin ca ng,khng h c chi tit tha no i vi tng

sn phm, ng lun gn n gin nhng gy ch nh nm 1984, s ra i MAC, biu tng hnh mt ci hay chic Macbook Air, Jobs v nh mt chic laptop mng nht th gii. To ra nhng sn phm cm xc mnh m v cha tng c khin ai ai cng mun s hu bt k sn phm no ca ng. Kh nng truyn t ca ng vi nhng tng khng th tt hn khin ng tht s thnh cng,bin nhng bui din thuyt tr thnh nhng ba tic gii thiu sn phm. T nhng g dn trn, ta li khng nh li ti lnh o truyn cm hng v thuyt phc ca Steven Jobs. T nhng sng to thng minh, tnh yu i vi cng ngh lng am m ng truyn dn cm xc v nhit huyt cho nhn vin ca mnh to ra nhng sn phm c o,khc bit lm thay i th gii cng ngh. Khng dng li , kh nng gii thiu li cun,hp dn khng nh s tuyt ho ca sn phm mnh lm ra khin cho ngi khc thch th,v mun s hu n trc khi h bit h cn g. l c mt ngh thut. (Nguyn Th Qunh Linh)