The Space Group's Presentation On Louisville

Vision Public Presentation Phase 1
October 2012
Vision Louisville
1. Imagine the Future
2. Initiate a Collective Discussion
3. Catalogue the Challenges
and Opportunities
WHY DO WE VISION?
CLIENT
COMMUNITY GROUPS
STRATEGIC TEAM
PUBLIC CONSULTATION
ADVISORY BOARD
PROJECT TIMELINE
JULY AUGUST SEPTEMBER OCTOBER
TODAY
PHASE 1
DATA COLLECTION AND RESEARCH
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Client Group
Civic Leader
Community
Organizations
Mayors Office
Business
Owners
Client Group
Civic Leader
Community
Organizations
Mayors Office
Business
Owners
Public
Consultation
Advisory
Committee
Strategic Team
Coordination
Strategic Team
Coordination
Strategic Team
Coordination
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST
TODAY
PHASE 1
DATA COLLECTION AND RESEARCH
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PHASE 2
COMMUNITY INPUT
PHASE 3
CONCLUSIONS AND RECOMENDATIONS
Client Group
Civic Leader
Community
Organizations
Mayors Office
Business
Owners
Client Group
Civic Leader
Community
Organizations
Mayors Office
Business
Owners
Client Group
Civic Leader
Community
Organizations
Mayors Office
Business
Owners
Client Group
Client Group Civic Leader
Community
Organizations
Mayors Office
Mayors Office
Business
Owners
Public
Consultation
Advisory
Committee
Public
Consultation
Advisory
Committee
Strategic Team
Coordination
Strategic Team
Coordination
Strategic Team
Coordination
Strategic Team
Coordination
Strategic Team
Coordination
Public
Consultation
Advisory
Committee
Strategic Team
Coordination
Strategic Team
Coordination
Strategic Team
Coordination
Client Group
Civic Leader
Community
Organizations
Mayors Office
Business
Owners
Strategic Team
Coordination
Strategic Team
Coordination
Advisory
Committee
TOTAL PROJECT TIMELINE
CLIENT
COMMUNITY GROUPS
STRATEGIC TEAM
PUBLIC CONSULTATION
ADVISORY BOARD
Assets: Natural Resources
A legacy of parks
Ohio River
Space
Natural resources
Assets: Culture
Kentucky Derby
Creative
thoughtleaders
Pioneer spirit
Idea Festival
Bourbon
Community
engagement
Whiskey Row
Assets: Opportunity
World leading
aging care
Growth & re-use opportunity
Food and Beverage
UPS WorldPort
Advanced
manufacturing
What is your vision for Louisville?
What are Louisvilles
Values & Aspirations?
Quality of Place
Lifelong Learning
Health
Sustainability
Connectivity
Independence
Authenticity
Innovation
Diversity
Entrepreneurship
Creativity
Tradition
Tolerance
Collaboration
Identity
Plans are completed and currently
underway that will ...
Densify and Activate the Urban Core
Whiskey Row
Development
S 4th Street
Retail District
NuLu
Arts District
KFC Yum! Center
Waterfront Arena
Campus expansions
Liberty Green
Downtown Housing Fund
Downtown
Development
Whiiske key RRow
Nu NuLLu Lu
Libertty GGreen
Campus us eexp xpan ansi sions
Downtown wn HHHou ousi sing Fund
KFC C Yu Yu ! m! m! CCCen entter
S S 4t 4thhh St St Stre reet et
Waterfront
Development
3
Reconnect the City to the Ohio River
1972
Belvedere Riverfront Plaza
1993 1996
Riverwalk
1999-2013
Waterfront Park
1837
Farnsley-Morman Landing
Riverside Park
2013
Big Four Pedestrian Bridge & Park
2013
Big Four Station
Jeffersonville
20 013 13
18 1837 37
Ohio River
Bridges Project
Improve Trafc and Connectivity
Between Kentucky and Indiana
2013 2018
Downtown Bridge
Ohio River Bridges
2013 2017
East End Bridge
Ohio River Bridges
2013 2018
Kennedy Interchange
Ohio River Bridges
Neighborhood
Development
Preserve Neighborhood Character
While Making Room to Grow g G
2007
Wolf Pen Branch
Neighborhood Plan
2010
Westport Corridor Plan
2020
Original Highlands
Neighborhood Plan
2000
Old Louisville Plan
2000s
Dixie Highway and
Pleasure Ridge Park
2007
SoBro
Inll Development
2007
Portland Plan
Manufacturing
Districts
Reintegrate industrial sites and discover new potentials
2009
Rubbertown Corridor
Economic Development
Strategy
2009
Parkhill redevelopment
plan
2011
Ford Assambly Plant
retool and expansion
Louisville Loop
and The Parklands
Weave parks and green space into the city fabric
2011 2015
21st Century Parks:
The Parklands
1891 1930
Olmsted parks and
parkways
2005-2017
Louisville Loop
Jefferson Memorial
Forest
18
OOOlmste
pa
00
Chapter Title
State of Affairs
JUST OVER
255 10%
Middleweight cities
arein the US
Importance of US cities in the global economy
of the global GDP
growth to 2025 will
come from large
UScities
80%
ALMOST
85%
1 in 20
1 in 3
of the US population
lives in large cities
Of US GDP was
generated by 259
cities in 2010
US cities will have
more seniors than
children by 2025
US cities has
more seniors than
childrentoday
GOALS FOR VISION LOUISVILLE
The Vision Louisville Plan should set
goals and aspirations for how to
Work towards a
common goal
Communicate
Louisvilles unique
assets
Create synergies
between public &
public initiatives
Organize
government,
investors, partners,
citizens in common
goals to prioritize
and achieve results.
Create a mutual
image of where we
are going.
Preserve and
extend Louisvilles
distinct heritage.
Distinguish
Louisville locally
and regionally.
Create synergy on
alllevels:
access
transportation
education
cultural sectors
jobs
community dialogue
Provide a vehicle
for and leverage
existinginitiatives
such as theGreater
LouisvilleProject.
An increased concentration of capital markets
focuses energy and creates competition.
A changing economy makes it difcult to assess
value and risk.
Fresh water sources are increasingly vulnerable
and dwindling. Pollution run-off spreads
unpredictably and beyond political borders.
Rising temperatures, severe weather, and rising
seas will put increasing strains on infrastructure.
The need to reduce emissions creates a new
market. Peak Oil changes transportation.
Relying on imported energy is not an option.
Deferred maintenance can lead to catastrophic
failures. Communication networks create new
opportunities and operational challenges.
Urban sprawl creates unsustainable patterns.
The population is growing, aging, diversifying,
andincreasingly transient and urban. Household
sizes are shrinking.
Capital
Water Energy Demographics
Climate Change Infrastructure
DRIVERS OF CHANGE
Severe shifts are driving how we approach living and designing in our cities.
115,000
31,000
180%
58%
3
MILLION
SQ FT
2.2
MILLION SQ
FT
60,000
2 4
2x
12,000
ACRES
223%
0
50
New Louisvillians
Business as Usual
Louisville in 25 Years
New Workers
Increase in Car Trafc
Population at
Retirement Age
New Ofce Space
New K-12 Schools
New Households
New Major Employers
The number of
people over 80
New Housing
Development
Increase in Commercial
Trafc
New Mass
Transit Systems
Added Energy Demand
(well above national average)
Increasingly Poor
Air Quality
(ranked among the worst in US)
3/4
Overloaded Water
Systems
AT LEAST
TRILLION BTU
State of Affairs
Increase in Car Trafc
State of Affairs
60,000
New Households
State of Affairs
50
Trillion
BTU
Added Energy Demand
State of Affairs
58%
Population Retirement Age
For Louisville to realize its future on the scale
commensurate with its visions, a step-change
is required. To sustain the growth that the vision
can potentially unlock, we have identified
specific generators.
Research
Precedent Resources
Copenhagen Bicycle
Strategy
Create Austin
Oslo le Grand
Fast and Beautiful
Proyecto Madrid
Centro
Pari(s) Plus Plan NYC
Milano
Guide to
Sustainia
The Portland
Plan
111
EXECUTIVE SUMMARY
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PLUS#1
MVRDV
ACS
AAF
PLUS STABLE
En devenant plus scurise
En devenant plus structure
En devenant plus intgre
En devenant plus rsiliente
En devenant plus prospre
PLUS EFFICACE
En devenant plus performent
En devenant plus propre
En devenant plus dynamique
En devenant plus proche
PLUS FLEXIBLE
En devenant plus innovante
En devenant plus souple
En devenant plus mutable
PLUS OUVERTE
En devenant plus accueillante
En devenant plus connecte
En devenant plus quitable
PLUS COHSIVE
En devenant plus solidaire
En devenant plus mixte
En devenant plus cosmopolite
En devenant plus cultive
CONSULTATION INTERNATIONALE POUR LAVENIR DU PARIS MTROPOLITAIN
04122008
GUIDE
TO
SUSTAINIA
EXPLORING THE
SUSTAINABLE SOCIETY OF TOMORROW
1st EDITION
APRIL 2012
PROSPEROUS. EDUCATED. HEALTHY. EQUITABLE.
THE
PORTLAND
PLAN
PRECEDENTS
ARCHITECTURE
FINANCIAL GOALS
IDENTITY
ACCESSIBILTY
EDUCATION
BRAND
SUSTAINABILITY
TALENT
CULTURE
VISION
HEALTH
INNOVATION
LOLGISTICS AND
TRANSPORT
URBANISM
CONNECTIVITY
Best Practice for Cities
Best Practice for Cities Best Practice for Cities
Best Practices for Cities
2037
IDENTITY
LIVING
ENERGY
CONNECTIVITY
HEALTH
REGIONALISM
CREATIVITY
Best Practice for
Louisville
Best Practice for
Louisville
Best Practice for
Louisville
Best Practice for
Louisville
Best Practice for
Louisville
Best Practice for
Louisville
Best Practice for
Louisville
Best Practices for
Louisville
RESEARCH
1 Regionalism
2 Connectivity
3 Living
4 Creativity
5 Health
6 Energy
7 Identity
00
Chapter Title
1 Regionalism
As competition between cities increases,
the pooling of economic, cultural, and
educational resources within a visible,
branded region can strengthen diverse
assets into a united whole.
Regionalism
Regionalism
Can regional partnership
create new economic
prosperity?
The Midwest is the fth largest economy in the world,
after the US itself, China, Japan, and Germany.
Regionalism
MIDWEST
LEXINGTON
22 billion
LOUISVILLE
56 billion
NASHVILLE
56 billion
CINCINNATI
98 billion
COLUMBUS
89 billion INDIANAPOLIS
96 billion
Kentucky
ST.LOUIS
15 billion CHARLOTTE
118 billion
CHICAGO
532 billion
Iowa
Missouri
Illinois Indiana Ohio Pennsylvania
New Yor
West Virginia
Virginia
North Carolina Tennessee
Michigan
Wisconsin
Mississippi Alabama Georgia South Carolina
Arkansas
LEXINGTON
$745/person
LOUISVILLE
$749/person
NASHVILLE
$352/person
CINCINNATI
$460/person
COLUMBUS
$484/person INDIANAPOLIS
$546/person
Kentucky
ST.LOUIS
$53/person CHARLOTTE
$665/person
CHICAGO
$562/person
Iowa
Missouri
Illinois Indiana Ohio Pennsylvania
New Yor
West Virginia
Virginia
North Carolina Tennessee
Michigan
Wisconsin
Mississippi Alabama Georgia South Carolina
Arkansas
Gross Domestic Product by city GDP per person
BULLITT
NELSON
SPENCER
SHELBY
JEFFERSON
OLDHAM
CLARK
FLOYD
WASHINGTON
HARRISON
HENRY
FRANKLIN
WOODFORD
SCOTT
FAYETTE
CLARKSVILLE
LOUISVILLE
GEORGETOWN
FORT KNOX
SHELBYVILLE
LEXINGTON
FRANKFORT
Louisville Area
Fort Knox
Humana
Ford
UPS
Lantech
Brown-Forman
Raytheon
GE
University of Louisville
YUM!
Lexington Area
Toyota
University of Kentucky
AT&T
Lexmark
Tempur-Pedic
Lockheed Martin
Bourbon Trail
Regionalism
BLUEGRASS SUPER REGION AND BEAM
44% of the states GDP is produced within in the
Bluegrass Economic Advancement Movement zone.
America 2050 is laying the foundation for future high speed rail connection;
Louisville will be connected to Northern destinations in Phase 3.
Regionalism
AMERICA 2050
Regionalism
LOU-HUB
The UPS Worldport has inspired other companies to locate headquarters in
Louisville and create partnerships with the logistics hub.
Regionalism
AIRPORTS
UPS
PASSENGER
TERMINAL
Ashton Adair
Preston
Highway
area
Prestonia
Standiford
Edgewood
Minor Lane
area
Highland park
Possible extension areas
Regionalism
MULTIMODAL CITY
I-65
I-64
I-71
I-74
UPS
WORLDPORT
PORT OF LOUISVILLE ISVILLEEE L L V S
I-71
I-655
I 64 I
00
Chapter Title
00
Chapter Title
2 Connectivity
Parks are a basic amenity that should
be available everywhere, serving as a
network of connected spaces and programs
throughout the city.
Connectivity
Connectivity
Can Louisville build on the
success of Waterfront Park
and extend it?
Louisville has
the potential
to exploit its
waterfront
more fully.
Connectivity
WATERFRONT POTENTIAL
Oslo began to look holistically at its waterfront in 2000.
Connectivity
OSLO WATERFRONT
UPPER
RIVER
LOWER
RIVER
FOREST/POND CREEK
UPPER
RIVER
NORTHEAST
FLOYDS
FORK
Connectivity
LOUISVILLE LOOP
Plans are being made to connect
the Louisville Loop, a hundred mile
pathway system.
The Plan
5 PHYSIOGRAPHIC CONDITIONS
An expanded network of parkways
would make recreation more
accessable for neighbourhoods.
Connectivity
Could a network of parks and
pathways more fully serve
Louisvilles neighborhoods?
Outer Loop is
about 70 miles
Connectivity
How can Louisville sustain a
public transportation system?
Light Rail System Transmilenio Dedicated Lane
Bus System,
Hiriko, M.I.T.s Electric
Car System,
Connectivity
PUBLIC TRANSPORTATION
The most innovative public transportation systems are
exible and allow for a variety of solutions.
Bordeaux, France Bogota, Colombia Bilbao, Spain
A north south axis of public transport has already been proposed
by the The South Central Corridor Light Rail Project (2004)
AIRPORT
AIRPORT
UPS/FORD
P&R GENE SNYDER
UNIVERSITY
CHURCHILL DOWNS
SHELBY PARK
CLARKSVILLE
PARK AND RIDE
DOWNTOWN
OHIO RIVER BRIDGES PROJECT
Connectivity
The lightrail network could be expanded
covering major nodes in town.
AIRPORT
OHIO RIVER BRIDGES PROJECT
P&R SHIVELY
P&R DIXIE
WAVERLY HILLS
IROQUOIS
UNIVERSITY
AIRPORT
UPS/FORD
P&R GENE SNYDER
UNIVERSITY
CHURCHILL DOWNS
SHELBY PARK
CLARKSVILLE
PARK AND RIDE
PARK HILL
P&R FORT KNOX
DOWNTOWN
P&R ST. MATTHEWS
NUCLEUS
CHEROKEE
ANCHORAGE
SAWYER
P&R FORD
P&R = Park and Ride Stations
Connectivity
PERCENTAGE TRAFFIC SPLITS
2010
2037
CAR
PUBLIC TRANSPORT
BICYCLE, WALKING
84%
40%
30%
30%
5,3%
2,2%
Strategies:
Extensive network of pedestrian
routes
Extensive and attractive network of
bike routes, separated from busiest
streets
Bike rentals/city-bikes/ freewheelers
Development of public transport
network with broader site coverage
Simple route charts with high
frequency and stringent departures
Improved conditions for intermodal
changes
Establishment of park and ride
atcity borders
Connectivity
FORT KNOX
DIXIE
WAVERLY HILLS
IROQUOIS
SHIVELY
SHAWNEE
PORTLAND
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5200 jobs
3500 jobs
40 000 inhabitants
64 700 inhabitants
22 300 students
15 500 jobs
Connectivity
Connectivity
Can Louisville become a
bike-centric city?
BIKE LANE
BIKE ROUTE
BIKE LANE, BIKE PATH
OR GREENWAY
DESIREABLE CONNECTION
If bikable connections were made clearer, it would be easier to
promote bicycling as an alternative means of transportation.
Connectivity
BICYCLE CONNECTIONS
Connectivity
Can we transform
infrastructural boundaries
into attractions?
Infrastructure in Louisville creates boundaries.
Connectivity
INFRASTRUCTURAL BARRIERS
9th Street Ramp.
Connectivity
Infrastructure in Louisville creates boundaries.
Connectivity
2
3
Create transportation uidity and reprogram existing
infrastructures with new forms of public transportation.
i-264 i-365
Connectivity
INFRASTRUCTURAL TRANSFORMATION
i-365
SPORTING WEST
INCUBATION
CYCLE CITY
THE CIVIC HIGHWAY
LIGHT RAIL
BICYCLE HIGHWAY
BEAMTRAINING
DIXIE PARK AND RIDE
ALLOTMENT GARDENS
Connectivity
INFRASTRUCTURAL TRANSFORMATION
00
Chapter Title
00
Chapter Title
3 Living
What is quality growth?
Louisville is not dened by its center or
periphery but by its patchwork nature.
Living
FROM A CENTER-PERIPHERY TO A PATCHWORK
SINGLE FAMILYI RESIDENTIAL
MULTI-FAMILY RESIDENTIAL
COMMERCIAL AND OFFICE
INDUSTRIAL
PUBLIC AND SEMI-PUBLIC
RECREATIONAL/CEMETERIES
WEST
MID-WEST
SOUTH-WEST
EAST-CENTRAL
NORTH-EAST
CENTRAL
SOUTH-CENTRAL
EAST
SOUTH-EAST
Neighborhoods are not autonomous. The boundaries of these
districts reects perceived cross-neighborhood relationships.
SINGLE FAMILYI RESIDENTIAL
MULTI-FAMILY RESIDENTIAL
COMMERCIAL AND OFFICE
INDUSTRIAL
PUBLIC AND SEMI-PUBLIC
RECREATIONAL/CEMETERIES
Living
LOUISVILLE DISTRICTS LAND USE
WEST
58% RESIDENTIAL
16.3% INDUSTRIAL
54.7% RESIDENTIAL
2.9% INFRASTRUCTURE*
0.1% UN-PROGRAMED
52.2% RESIDENTIAL
17.8% UN-PROGRAMMED
CENTRAL
MID-WEST
6.1% UN-PROGRAMED
16.3% INDUSTRIAL
6.5% INDUSTRIAL
9.5% PARK
15.2% PARK
7.3% PUBLIC INSTITUTIONS
1.5% UN-PROGRAMMED
5% OFFICE AND COMMERCIAL
15.1% INDUSTRIAL
4% PARK
4% PUBLIC INSTITUTIONS
5% OFFICE AND COMMERCIAL
65.4% RESIDENTIAL
39.8% RESIDENTIAL
50.5% RESIDENTIAL
31.4% UN-PROGRAMED
41.1% UN-PROGRAMED
EAST-CENTRAL
NORTH EAST
EAST
8.7% UN-PROGRAMED
6,4% PARK
4.5% OFFICE AND COMMERCIAL
2.9% INDUSTRIAL
4.2% INDUSTRIAL
5.8% PARK
4.6% INDUSTRIAL
5.9% PARK
2.2 INFRASTRUCTURE*
43.7% RESIDENTIAL
47.3% UN-PROGRAMED
35.6% UN-PROGRAMED
44% UN-PROGRAMED
42.5% RESIDENTIAL
38.4% RESIDENTIAL
SOUTH-EAST
SOUTH-CENTRAL
SOUTH-WEST
1.8% PARK
9.1% INDUSTRIAL
2.4% PARK
7.3% INDUSTRIAL
14.2% PARK
3.5% INDUSTRIAL
3% INFRASTRUCTURE*
Living
LOUISVILLE DISTRICTS LAND USE
Living
What are the effects of
uneven distribution of
resources and amenities
across neighborhoods ?
Research from John I. Trawick, AICP, Center For Neighborhoods
HOUSEHOLD INCOME HOME VALUE CHANGE IN VALUE
EDUCATION RENTAL OCCUPANCY VACANT HOUSING
Living
Living
WEST SIDE CHALLENGE
The neighborhood map form a patchwork of
different spatial residential organisations.
Living
RESIDENTIAL PATCHWORK
01. Creekbed
04. Communal Block
07. Culdesac
02. Skinny Grid
05. Labyrinth
08. Dead-End Grid
03. Alley Grid
06. Soft Grid
09. Villas
Living
SUBURBAN DEVELOPMENT PATTERNS
PARK
SHOPPING CENTER
SCHOOL
SPORTS CAMPUS
PUBLIC INSTITUTION
Living
NEIGHBORHOOD AMENITIES
Schools
Living
Parks
Living
Public Institutions
Living
Shopping Centers
Living
Sports Campus
Living
PURELY HOUSING
HOUSING + 1 AMENITY
HOUSING + 2 AMENITIES
Living
Living
What are strategies for
growth in the future:
densification or sprawl?
Living
SCENARIOS FOR
GROWTH:
Current Strategy
Autonomous housing units with relatively low
density planning methods.
12,000 ACRES: SUBURBAN INFILL
Living
SCENARIOS FOR
GROWTH:
Densication Of Existing
Semi-Urban Centers
Identify open lots within the urban service
boundary to reduce suburban construction costs
and consequences.
12,000 ACRES: NEW BUILDING + DENSIFICATION STRATEGIES
Living
SCENARIOS FOR
GROWTH:
Transformation of
Industrial Remnants to
Residential units
Identify strategic buildings formerly used for
industry which are now standing empty.
12,000 ACRES: INDUSTRIAL TRANSFORMATION
Living
SCENARIOS FOR
GROWTH:
Waterfront Development
Develop new residential neighborhoods which
have a stronger relationship to the Ohio River.
12,000 ACRES: WATERFRONT DEVELOPMENT
00
Chapter Title
00
Chapter Title
4 Creativity
Creativity
Can Louisville become a
leader in a 21st century
industry?
Creativity
COMPETITIVE LOUISVILLE
Louisville is currently a leader in Logistics, Healthcare,
Advanced Manufacturing and the Food and Beverage Sector.
Belknap
Health Sciences Center
Spalding University
Bellarmine University
Louisvilles knowledge economy, if enabled
by UPS, could have worldwide reach.
University Hub + UPS Hub
Creativity
CREATIVE CITY
Creativity
Can the University become
an accelerator of talent and
innovation between hubs?
INNOVATION
FOOD HUB
NEW BUSINESSES
RIVER PORT
NEW BUSINESSES
DISTRIBUTION
DEVELOPMENT
MANUFACTURING
MANUFACTURING
The university can offer partnerships to local and regional
hubs to accelerate innovation.
Creativity
CREATIVE LOU-HUB
Logistics network linked
to UPS Worldport, the
Port of Louisville, and the
railroad and Interstate
Highway systems
ZAPPOS
CSX INTERMODAL TERMINAL
BROWN-FORMAN
ALLIANCE ENTRETAINMENT
I-65
I-64
I-71
AMAZON
GEEK SQUAD
GILT GROUPE
CHEGG
DORMAN
SUN PRODUCTS
CLEARWATER
FINE FOODS
UPS
WORLDPORT
ANN TAYLOR
SPORTSWEAR INC.
PORT OF LOUISVILLE
GENENTECH
Creativity
CREATIVE LOU-HUB
Creativity
Can we transform
Louisvillefrom a festival city
to a creative city?
Culture in Louisville takes many forms and is
shared through various events and activities.
Creativity
CULTURE
KFC YUM! CENTER
WHISKEY ROW
KENTUCKY CENTER
CONVENTION CENTER
SLUGGER MUSEUM
21C HOTEL
4TH STREET LIVE!
BROWN HOTEL
SLUGGER FIELD
MUHAMMAD ALI CENTER
CITY HALL
By clarifying the districts and cultural axes,
the downtown identity will emerge.
Creativity
DOWNTOWN
NUMBER OF PUBLIC EVENTS PER MONTH
PERCENTAGE OF TOURISM ATTRACTED PER MONTH
J
A
N
U
A
R
Y
APRIL
M
A
Y
J
U
N
E J
U
L
Y
O C T O B E R
A
U
G
U
S
T
S
E
P
T
E
M
B
E
R
N
O
V
E
M
B
E
R
N
O
V
E
M
B
E
R
D
E
C
E
M
B
E
R
F
E
B
R
U
A
R
Y
M
A
R
C
H
J
A
N
U
A
R
Y
APRIL
M
A
Y
J
U
N
E J
U
L
Y
O C T O B E R
A
U
G
U
S
T
S
E
P
T
E
M
B
E
R
D
E
C
E
M
B
E
R
F
E
B
R
U
A
R
Y
M
A
R
C
H
24%
2%
2%
2%
3%
6%
12%
4%
6%
10%
5%
24%
(Kentucky Derby
Festival/Thunder
over Louisville)
(Kentucky
Derby)
(Forecastle
Festival)
(Fall
Festivals)
The year calendar should
be fully programmed with
events that stimulate and
project creativity, innovation,
and economic stimulus.
Creativity
INCREASED PROGRAMMING
An architectural icon can be the new symbolic
center of knowledge and creativity for Louisville.
Creativity
CITY LIBRARY AS LAB
Creativity
Can a new center of
knowledge and creativity
become a platform for
exchange between citizens
an URBAN LIVING ROOM?
Creativity
What is the potential of
expanding the food hub
inPortland?
LOU FOOD HUB
COVERED MARKET
EDIBLE SCHOOL GARDEN
ACTIVITIES UNDER INFRASTRUCTURE
AQUA-PONIC
STORMWATER POND
DISTRIBUTION CENTER
URBAN AGRICULTURE CENTER
Creativity
FULU?
00
Chapter Title
00
Chapter Title
5 Health
As a world leader in aging care, Louisville
is uniquely poised at the center of a global
demographic shift over the next twenty years.
Louisville has the largest concentration
of aging-care businesses in the world.
Health
AGING CARE
At home, however, it needs to support its own
citizens in ways that go beyond health to the
social and economic links tied to improved life
expectancy.
Health
Can Louisville become the
healthy escape?
Clean environment
Healthy eating
Active living
Health
How might the major
institutions and private
enterprise in Louisville
support healthy living from
the ground up?
An attribute of the future city will be
healthier living alternatives.
Louisville should lead the state in the
transformation of healthy urban and
suburban development.
00
Chapter Title
00
Chapter Title
6 Energy
Energy
How can Louisville (and by
extention, Kentucky) shift
to more sustainable energy
resources?
LOW
WIND RESOURCE MAP
OK
PHOTOVOLTAIC SOLAR RESOURCE
MID
GEOTHERMAL RESOURCE
OK
BIOMASS RESOURCE FROM URBAN WOOD RESIDUES
Solar and biomass
energy resources
have the most
potential
for Louisville.
Energy
Energy
RENEWABLE ENERGY POTENTIAL
As the third largest producer
of coal in the nation,
Kentucky is reliant on
conventional fuel sources
togenerate electricity.
coal 92%
hydro 3%
petroleum 2%
natural gas 2%
biomass >1%
commercial 21%
residential 31%
industrial 48%
Kentucky electricity con-
sumption by sector, 2010
Kentucky electricity
generation, 2010
*Kentucky Energy Database, 2011
Energy
COAL VS. RENEWABLES
REHABILITATION: ZOLLVEREIN MASTERPLAN, GERMANY
BROWNFIELD AND INDUSTRIAL REMEDIATION:
FORD TRUCK ASSEMBLY PLANT, DEARBORN, MICHIGAN
EXELON SOLAR CITY, CHICAGO
SOLAR LANDFILL, SCITUATE, MASSACHUSETTS

PARK HILL: 550 ACRES
=19,800 HOMES POWERED BY SOLAR ENERGY
NORTH EAST HARBOR: 240 ACRES
PORTLAND RAIL: 82 ACRES
SHIPPINGPORT ISLAND: 112 ACRES
RUBBERTOWN: 2,600 ACRES
0 HOMES POWERED BY SOLAR ENERGY
Empty spaces, rooftops, and industrial sites have
the potential to power thousands of homes.
Energy
SOLAR ENERGY PROPOSAL
The Kentucky
Exposition Center
is the largest
climatized building
in the State and one
of the largest of
its kind in the US.
(1,3Million Sq. Feet)
How can it be turned
into the rst Carbon
Neutral fair ground
in the Country?
PHOTOVOLTAIC
CELLS
LIVING ROOF
PONDS TO COLLECT STORMWATER
PERMEABLE PAVEMENT IN PARKING
Energy
RETROFIT POTENTIAL
PH
CE
7 Identity
What makes a city competitive?
The Kentucky
Derby is a horse
race, a celebration
of humanity,
people come and
are blown away.
Identity
Externally, Louisville has
a rich and vivid historical
heritage to draw upon.
Kentucky produces
95% of the worlds
bourbon.
Louisville has been
voted by Zagat as one
of 8 foodie cities in
the world.
28,000 people give
from their weekly
paycheck, that speaks
to our culture.
This is a city of
joiners, give them
something to do
and theyll do it.
We have a sense of
Louisville pride not
seen in sister cities,
such as Cincinnati or
Indianapolis.
People like living
here because you can
come and make a
difference quickly.
Identity
At a local level, neighbor-
hoods and a pride of place
bind residents together.
We want to package
ourselves in an
authentic way to
draw people, from
business, food, art,
music, innovation, to
interfaith dialogue.
21C has been
successful
in reframing
contemporary art for a
popular context.
Identity
New traditions are being
born that can evolve
Louisvilles heritage to the
present.
Forecastle brings
together a culture
were moving towards
on the river.
We are barely tapped
compared to Napa
Valley. The tourist
experience could
grow significantly
here.
But ...
Theres a story to
be told, were only
in the first chapter.
I wish Louisville
would just choose one
thing and work on it,
make it happen.
Louisville lacks an
organizing principle.
We need an identity
driving us forward,
that we can measure.
Identity
Without one focal point,
Louisville has not been
able to strongly assert its
identity and provide a larger
narrative.
What is the brand
of Louisville?
Most people are
pleased when
visiting because
they have no or low
expectations.
There are all these
pieces that are not
connected to one
another in terms of a
larger brand.
Indianapolis
Atlanta
Louisville
Detroit
Minneapolis Raleigh
Identity
Possibility City
plays into the
trap of regional
cities aspiring
to be big city
without telling
a specic story.
Assets
Real regional character,
cosmopolitanism and heritage
Louisville is undened, a blank
slate for perception
Good existing assets: high quality
of life, space, potential for growth
Motivated parties
(city, business, patrons)
Culture of independence
Potential to develop public and
private partnerships
Key growth industries have been
fostered over time
Challenges
Moving beyond heritage
Need for larger identity and
narrative that communicates
itsassets
Overmodesty about Louisvilles
assets
Identity crisis: big city, town, or
something in between?
Competitive distinctiveness and
visibility with similar American
cities
Ability to compete in the
knowledge economy
Identity
ASSETS & CHALLENGES
In the era of industrialized economy,
places were represented by their products.
Identity
If Italy = Fashion, Food, Furniture
Identity Identity
Identity
Then Louisville = Horses, Bourbon, Baseball Bats
1872 1785 1855
What is the image of Louisville
in an idea economy?
Identity
How can Louisville move into
the present by embodying
experiences and ideas rather
than objects?
Identity
Consider:
Louisville = City of
NewTradition
Identity
Consider:
Louisville = The Green City
Identity
Consider:
Louisville = The Healthy City
Put Louisville on the map. Visibility.
People leave with a much bigger perspective once they
come here. Reputation.
We need an identity driving us forward. Purpose.
Were only in the first chapter of our story. Storytelling.
Identity
DEFINING SUCCESS
Tradition + New Louisville
Kentucky
Derby
Extended
Waterfront
Extensive
Interconnected
Park System
Multi-Modal
Innovative
Mass Transport
Super
Regional
Manufacturing
Hub
Multi-Modal
Regional
Transport Hub
Solar Fields &
Free Energy on
the Westside
New Urban
Living Room
Downtown
Local Food
Economy
Muhammad
Ali
Arts Culture
The Bourbon
Experience
Louisville
Slugger
Parks
Culture
Identity
21ST CENTURY LOUISVILLE
Transformative
Housing
THANK YOU

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