Special Sizes Reports: Tops and Bottoms and Bra and Panty

August 2012

Copyright 2012. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.

40% of women report purchasing plus size clothing, however, 32% consider themselves plussized when shopping for apparel items.
Compared to 2010, only slight movement was seen in womens self-determined size consideration by age.

Size Category You Consider Yourself When Shopping For Most Clothing (% of Total Respondents)
35 34 2012 23 24 10 10 12 12 6 6 5 4 4 4 2 2 2 2 2 2 2010

Total Plus Total Plus Total Petite Total Tall Total Junior

12 32% 23% 8% 19%

10 34% 23% 8% 18%

QS2:In general, which size category do you consider yourself to be when shopping for most of your clothing? (Select one)

The NPD Group, Inc. | Proprietary and Confidential

40% of women report purchasing plus size clothing, however, 32% consider themselves plussized when shopping for apparel items. (continued)
Size Category Consider Self to be When Shopping for Most Clothing (% of Total Respondents by Age Group) Total Missy/Regular Plus/Women's Petite Petite and Plus Tall Tall and Plus Junior Junior and Plus Junior and Petite Junior and Tall 41 23 12 6 4 2 10 2 5 2 13-17 13 4 7 1 3 2 36 6 18 10 18-24 25 11 10 1 3 2 27 4 12 5 25-34 38 17 11 4 5 3 13 2 5 3 35-44 40 25 13 5 5 3 5 1 3 1 45-54 42 29 10 5 4 3 4 1 2 1 55+ 37 30 16 10 3 2 1 0 1 0

QS2:In general, which size category do you consider yourself to be when shopping for most of your clothing? (Select one)

The NPD Group, Inc. | Proprietary and Confidential

Compared to 2010, the divergence of perception persists among women of different size types.
Plus-sized women are twice as likely as regular-sized women to say plus sizes start at size 20+.
Size Considered Plus Size% of Total Respondents
17 21 11 26 21
Size 20+

27 17 8 10

29

26

Size 18+ Size 16+ Size 14+ Size 12+ Size 10+

19 10 11

26 13 5

Total Women

Regular Size Women

Plus Size Women

QS3:Thinking about womens clothing in general, not including junior sizes, what size do you consider to be plus size? (Select one)

The NPD Group, Inc. | Proprietary and Confidential

Contact Us
For more information, call Charles Camaroto at 866-444-1411 or email contactnpd@npd.com.

The NPD Group, Inc. | Proprietary and Confidential