Professional Documents
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Amul
Amul
Industry
Key people Products Revenu Employee Slogan
Dairy.
Chairman GCMMF Milk and relates product $1 billion 2.41 million milk producer the taste of india
For Kids
For women
For youth
Developi ng demand
STRENGTH
THREATS
WEAKNESS
OPPORTUNITIES
Strength
largest food brand in India & Asia
High quality ,, low price Introduced TQM World's largest pouched milk brand Annual turnover of 4300 crore (2006-07) Highly diverse product mix
Weakness
Strong dependency on weak infrastructure Risks of highly complex supply chain Short self life of its product Alliance with third parties
Opportunities
Penetrate international markets Use internet to sell its products
Threat
Competitor
s
Stiff
Products / brands
Butter
Cheese Baby food Chocolates Pizza
competitors
Britannia , nestle. Britannia Nestle , Heinz Cadbury , nestle Pizza hut, dominos