THNG MI IN T XU TH MI CA THI I

Trng t NT2

Nguyn Th Thanh Lun

Nguyn Hu Phc

NT2
NT2

V Tin Thnh

NT2
1 11/11/2012

GII THIU V THNG MI IN T

Khi nim Cc c trng ca Thng mi in t Phng thc giao dch Xu th thng mi in t trn th gii Hiu qu ca Thng mi in t i vi hot ng kinh doanh Xut Nhp khu

2 11/11/2012

Khi nim

Theo ngha rng: Thng mi in t c hiu l vic thc hin hot ng kinh doanh qua cc phng tin in t. Theo ngha hp: Thng mi in t bao gm cc hot ng thng mi c thc hin thng qua mng Internet Theo T chc Thng mi Th gii: Thng mi in t bao gm vic sn xut, qung co, bn hng v phn phi sn phm c mua bn v thanh ton trn mng Internet, nhng c giao nhn mt cch hu hnh c cc sn phm c giao nhn cng nh nhng thng tin s ha thng qua mng Internet.
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Cc c trng ca Thng mi in t

Cc bn tin hnh giao dch khng tip xc trc tip vi nhau v khng i hi phi bit nhau t trc. Thc hin trong mt th trng khng c bin gii (th trng thng nht ton cu). S tham gia ca t nht ba ch th, trong c mt bn khng th thiu c l ngi cung cp dch v mng, cc c quan chng thc. i vi thng mi truyn thng th mng li thng tin ch l phng tin trao i d liu, cn i vi thng mi in t th mng li thng tin chnh l th trng.
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Phng thc giao dch

B2B (Business To Business): L hnh thc kinh doanh gia cc nh cung cp, gia nh sn xut sn phm v cc i l. B2C (Business To Customer): L cc giao dch kinh doanh trc tip gia nh cung cp v khch hng. C2C (Customer To Customer): Cng nh m hnh kinh doanh thng mi in t B2C, phng thc giao dch thng mi in t ny c s tham gia ca c nhn ngi tiu dng nn i tng tham gia cng nh din nh hng rng hn nhiu so vi m hnh thng 5 mi in t B2B. 11/11/2012

Xu th thng mi in t trn th gii

Tng doanh s thng mi in t trn ton cu vt qua mc 680 t USD. Theo c tnh ca Leadpile.com, mt cng ty chuyn theo di s liu Internet, thng mi in t s vt qua mc 1000 t USD vo nm 2012. Trn th gii, xu hng thng mi in t B2B chim u th vt tri so vi B2C trong vic la chn chin lc pht trin ca cc cng ty kinh doanh trc tuyn. B2B c coi nh l mt kiu phng giao dch o, ni s thc hin vic mua bn trc tuyn gia cc cng ty vi nhau, hoc cng c th gi l sn giao dch m ti , cc doanh nghip c th mua bn hng ho trn c s s dng mt nn cng ngh chung
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Hiu qu ca Thng mi in t i vi hot ng kinh doanh Xut Nhp khu

Ngun: Bo co thng mi in t ca B Cng Thng

7 11/11/2012

HNH THNH V PHT TRIN HOT NG THU PH CA BN BN TH 3 THANH TON I VI BN BN TH 3

8 11/11/2012

HNH THNH V PHT TRIN

Thng 7/1995, Amazon.com ra i vi mc tiu s dng Internet chuyn hot ng mua sch sang mt hnh thc nhanh nht, d dng nht v em li nhiu ch li nht c th. Tr s chnh ti Seattle. Jeff Bezos ngi sng lp; tng gim c iu hnh ca Amazon.com. Phng chm hot ng: There are two types ca retailers: those that work hard to raise prices, and those that work hard to lower prices. Though both models can be successful, weve decided to follow the second model Jeff Bezos.
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10 11/11/2012

HNH THNH V PHT TRIN Nm 1995: Jeff Bezos v nhn vin thc m thc hm ng gi sch trong mt nh kho khim tn do s n hng tng vt. Ch tp trung vo mt hng sch. Nm 1998: bt u m rng kinh doanh khi b sung thm dch v bn CD v DVD. Nm 1999: m rng thm hng in t, chi, game, hng trang tr ni tht, phn mm tin hc. Amazon c gn 49 triu thng thng xuyn mua hng. Nm 2001: cng ty ti c cu v ng ca mt s trung tm iu hnh, 1300 cng nhn mt vic. Mc d doanh thu t c 3.2 t USD nhng mi n qu 4 mi c li nhun 5 triu USD.
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HNH THNH V PHT TRIN

Nm 2004: Ma l Ging Sinh, doanh s bn cc mt hng in t ln u tin vt qua sch k t khi cng ty i vo hot ng. Vi doanh s 6,92 t USD, Amazon ng v tr s 1 trong danh sch 400 hng bn l trc tuyn ln nht do tp ch Internet Retailer thng k hng nm. Nm 2006: hn 900.000 i l bn l bn th 3 cung cp sn phm ln Amazon. Vi hn 9.000 nhn vin lm vic trn ton th gii, doanh thu ca hng t 10,7 t USD. Hin nay: cung cp 31 chng loi hng. Doanh s bn nc ngoi chim hn 1/2 doanh thu nm ngoi ca Amazon. Mi y, Amazon cn thng bo tham gia th trng nhc s.Cc nh u t tin tng rng ri y li nhun s tng ln n 800 triu USD trn tng doanh thu 8 t USD vo nm 2007. Khi , Amazon s bc vo danh sch cc cng ty c li nhun cao nht nc M. 12
11/11/2012

HOT NG
Quy m kinh doanh ca Amazon ban u v cho ti nay vn tp trung vo loi hnh giao dch B2C. Th trng ca Amazon l ton cu, khng gii hn bt c u, bt c ni no c kt ni Internet v khng c nhng tr ngi v giao nhn vn ti, ni Amazon tip cn v trin khai kinh doanh. Amazon cung cp dch v vi chi ph mua hng v chi ph giao dch thp hn phng php truyn thng.Nhiu phm vi la chn hn, nhiu thng tin chnh xc nhanh chng hn.Tin li trong vic mua, thanh ton v nhn hng, 13 phc v 24x7. 11/11/2012

THU PH T HOT NG BN HNG CA BN TH 3

Amazon.com thu ph khi hng ca bn c bn. Khi , Amazon.com thu tin hng, phi vn chuyn t ngi mua, tr i hoa hng t 6-15% ca gi bn, ph giao dch 0.99 USD, v ph bin i.
Automotive Parts & Accessories = 12 percent Camera & Photo = 8 percent Cell Phones & Service = 8 percent Computers = 6 percent Electronics items = 8 percent Items in the Everything Else Store = 10 percent Musical Instruments = 12 percent Watches = 13 percent All other product lines = 15 percent

14 11/11/2012

BIU PH
Variable Closing Fees Charged to Seller

Domestic Standard Domestic Expedited $1.35 $0.80 $0.80 $1.35 $0.80 $0.80

International Standard $1.35 $0.80 $0.80

Books Music Videos

DVDs
Video Games (VHS) Software & Computer Games Electronics Camera & Photo

$0.80
$1.35 $1.35

$0.80
$1.35 $1.35

$0.80
Not available Not available

$0.45 + $0.05/lb. $0.45 + $0.05/lb.

$0.65 + $0.10/lb. $0.65 + $0.10/lb.

Not available Not available

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Tools & Hardware Kitchen & Housewares Outdoor Living Computer

$0.45 + $0.05/lb. $0.45 + $0.05/lb. $0.45 + $0.05/lb. $0.45 + $0.05/lb.

$0.65 + $0.10/lb. $0.65 + $0.10/lb. $0.65 + $0.10/lb. $0.65 + $0.10/lb.

Not available Not available Not available Not available

Sports & Outdoors Cell Phones & Service Musical Instruments Office Products Toy & Baby
Everything Else

$0.45 + $0.05/lb.
$0.45 + $0.05/lb.

$0.65 + $0.10/lb.
$0.65 + $0.10/lb.

Not available
Not available

$0.45 + $0.05/lb.
$0.45 + $0.05/lb.

$0.65 + $0.10/lb.
$0.65 + $0.10/lb.

Not available
Not available

$0.45 + $0.05/lb.
$0.45 + $0.05/lb

$0.65 + $0.10/lb.
$0.65 + $0.10/lb.

Not available
Not available
16 11/11/2012

Ngun: Amazon.com

THANH TON I VI BN BN HNG TH 3

i vi hng u gi, ngi mua tr ph giao dch 0.25 USD v 2.5% tr gi mn hng (bao gm chi ph vn chuyn). Do vic chi tr trn Amazon thng qua th tn dng nn khi lng giao dch b hn ch nhm ngn nga vic nh cp tin t th tn dng. Vic hn ch p dng cho c ngi bn v ngi mua, khi lng tin ti c th giao dch l 2475 USD. Khi lng tin ca ngi mua c th nhn c trong 1 khong thi gian nht nh tu thuc vo khong thi gian d tnh do Amazon xc nh khi ngi bn ng k. Dch v Thanh ton Amazon cn thu ht ngi mua: h c th thanh ton v nhn hng 1 cch nhanh chng, thm vo h c kh nng cho dch v bo m trn gi n 2500 USD. Dch v Thanh ton Amazon cn rt tin li cho ngi bn, h ch cn lo vic vn chuyn hng m khng lo bi ri ro khng c thanh ton. Dch v Thanh ton Amazon s t chuyn tin t ti khon ca ngi mua sang ti khon ngi bn, v gi thng bo cho hai bn khi vic chuyn tin hon tt. Mi hng ho bn trn Amazon phi c cam kt l khng qu 2475 USD/n v, v hng u gi khng qu 2500 USD/n v. V gi ny phi bo m l bng hoc thp hn cc knh bn hng qua mng khc. 17
11/11/2012

Gii thiu chung v Ebay Hnh thnh v pht trin Qu trnh pht trin Li nhun v cc ph giao dch

18 11/11/2012

Gii thiu chung v Ebay

Tp on eBay l mt website u gi trc tuyn, ni m mi ngi khp ni trn th gii c th mua hoc bn hng ha v dch v. Hin nay c hn 200 triu ngi s dng eBay trn ton cu, v 80 triu trang ng hng trc tuyn vo mi thi im. eBay hin din ti 38 th trng trn ton th gii v cung cp sn chi cho c ngi bn v ngi mua.

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So snh u gi trc tuyn v u gi c in

C in
1) Ngi mua c th trc tip xem xt v kim nh sn phm. 2) S lng ngi tham gia u gi hn ch. 3) Thi gian t chc u gi ngn, theo nh k. 4) C bin php ch ti i vi ngi mua khi h thng u gi nhng khng tr tin, v d: tch thu tin k qu..

Trc tuyn
1) Ngi mua ch nhn thy sn phm thng qua hnh nh a ln mng. 2) S lng ngi tham gia u gi khng gii hn. 3) Thi gian t chc u gi ko di vi ngy, vi tun, c khi c thng. 4) Khng c bin php ch ti no: ngoi tr xa i ti khon m h ng k khi tham gia 20 u gi. 11/11/2012

Qu trnh pht trin

Thng 5 nm 1999, eBay thu tm dch v chi tr trc tuyn Billpoint, nhng ngng s dng sau khi c c Paypal. Nm 1999, eBay c c ta nh Butterfield and Butterfield, v bn n vo nm 2002. Thng su nm 2000, eBay thu tm Half.com. Thng 8 nm 2001, eBay thu tm Mercado Libre, Lokau v iBazar, cc site u gi chu M Latinh. Thng 7 nm 2002, eBay thu tm PayPal Vo ngy 11 thng 7 nm 2003, eBay thu tm EachNet, cng ty thng mi hng u Trung Quc, tr bng tin mt xp x 150 triu USD. Vo ngy 22 thng 6 nm 2004, eBay thu tm Baazee.com, site u gi n vi gi xp x 50 triu USD bng tin mt. Vo ngy 16 thng 12 nm 2004, eBay mua rent.com vi 30 triu USD tin mt v 385 triu USD bng c phiu eBay. 21
11/11/2012

Qu trnh pht trin

Thng 5 nm 2005, eBay thu tm Gumtree. Thng 6 nm 2005, eBay mua Shopping.com vi gi 635 triu USD. Thng 8 nm 2005, eBay mua Skype, mt cng ty VoIP, vi gi 2.6 t USD bng tin mt v c phiu. Thng 4 nm 2006, eBay u t 2 triu USD vo mng x hi Meetup.com Thng 4 nm 2006, eBay u t 48 triu USD mua li Tradera.com, ch u gi s 1 ca Thy in. Thng 8 nm 2006, eBay tuyn b cng Google hp tc quc t. Chi tit ca bn hp tc khng c tit l. Thng 2 nm 2007, eBay mua li trang mua bn v trc tuyn Subhub vi gi 307 triu USD. Thng 5 nm 2007, eBay mua trang StumbleUpon vi mc gi 22 &75 triu USD. 11/11/2012

Li nhun v cc ph giao dch

Ph ng ti u gi-Insertion Fees(cho nhiu mt hng v l ph c nh) c a ra da trn gi tr khi im ca mn hng m bn ng ti. Gi tr khi im l gi khi u hay gi c nh nhn cho s lng hng ca bn. Ph ng ti u gi ti a l $4.80. Ph bn hng thnh cng-Final Value Fees, c tnh bng gi mua thp nht nhn vi s lng hng ha giao dch. Ph cho nhng sn phm c gi c nh nim yt c tnh trn mi mn hng c bn, da trn gi cui cng ca mn hng.
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Insertion Fees
Starting or Reserve Price $0.01 - $0.99 $1.00 - $9.99 $10.00 - $24.99 $25.00 - $49.99 $50.00 - $199.99 $200.00 - $499.99 Insertion Fee $0.20 $0.40 $0.60 $1.20 $2.40 $3.60

$500.00 or more

$4.80

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Final Value Fees

Closing Price Final Value Fee

Item not sold

$0.01 - $25.00 $25.01 - $1,000.00

No Fee
5.25% of the closing value 5.25% of the initial $25.00 ($1.31), plus 3.25% of the remaining closing value balance ($25.01 to $1,000.00)

Equal to or Over $1000.01

5.25% of the initial $25.00 ($1.31), plus 3.25% of the initial $25.01 $1,000.00 ($31.69), plus 1.50% of the remaining closing value balance ($1000.01 - closing value)
25 11/11/2012

K THUT KHAI THC

1)To ti khon bn hng ca bn trn Amazon.comBc u tin l to mt ti khon Amazon.com. Nu bn c sn ti khon, bn c th ng nhp bt u. Li khuyn cho bn l nn to mt ti khon kinh doanh hn l ti khon c nhn nu bn tht s mun kinh doanh trn amazon. 2)ng k Amazon Payments K tip bn cn ph i ng k Thanh ton qua Amazon. Khch account hng ca bn s thanh ton cho bn thng qua h thng ny Bn s c khch hng thanh ton tng t nh cch thc ca Amazon. 3)ng hng Tm mn hng cn bn trn Amazon.com ri click vo nt Sell Yours Here 4)Nhn n t hng Amazon s gi cho bn mt th in t thng bo cn bn mn hng v n t hng khi c ngi mua. 5)Gi hng 6)Nhn thanh ton Ly thng tin gi hng t chi tit n t hng. Gi hng trong vng 2 ngy. Ngi mua thanh ton ngay lp tc. Amazon s tr ph mi gii t ti khan ca h, sau Amazon s chuyn s tin giao dch vo Amazon Payments account ca bn. Trong vng 26 14 ngy Amazon s chuyn s tin ny vo ti khon11/11/2012 ngn

K THUT KHAI THC ebay

1. ng K 2. Tm Thy Th Bn Mun Tm 3.Kim Tra Hng V Ngi Bn 4.t Gi Hoc Mua Ngay 5. Tr Tin Mua Hng V Phn Hi Cho Ngi Bn

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1. ng K

Rt d dng v hon ton min ph!

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2. Tm Thy Th Bn Mun Tm

Tm Theo Loi: Bm vo mc m bn thch hoc chn nt Mua trn thanh iu hng (navigation bar)

Tm Theo T Kha: s dng cng c Tm kim

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3.Kim Tra Hng V Ngi Bn

Hy Chc Chn Rng Bn Bit Bn ang Mua Hng G ? Tm Hiu Ngi Bn

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4.t Gi Hoc Mua Ngay

t Gi

Mua Ngay

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5. Tr Tin Mua Hng V Phn Hi Cho Ngi Bn

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1. M Mt Ti Khon Bn Hng 2. Chun B Hng Ho 3. ng Hng Ca Bn 4. nh Gi, Thanh Ton V Cc Vn Chuyn 5. Qun L V Hon Tt Bn Hng

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1. M Mt Ti Khon Bn Hng

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2. Chun B Hng Ho

Chun b l cha kho thnh cng!

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3. ng Hng Ca Bn
Cch thc bn hng Loi hng

Tiu
M t Thi hn Hnh nh
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4. nh Gi, Thanh Ton V Cc Vn Chuyn

nh gi Thanh ton(Khuyn ngh nn s dng Paypal) Cc ph vn chuyn

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5. Qun L V Hon Tt Bn Hng

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BNG TM TT CCH THC MUA BN TRN ebay

MUA HNG 1. ng K 2. Tm Thy Th Bn Mun Tm 3.Kim Tra Hng V Ngi Bn 4.t Gi Hoc Mua Ngay 5. Tr Tin Mua Hng V Phn Hi Cho Ngi Bn

BN HNG 1. M Mt Ti Khon Bn Hng 2. Chun B Hng Ho 3. ng Hng Ca Bn 4. nh Gi, Thanh Ton V Cc Vn Chuyn 5. Qun L V Hon Tt Bn Hng
39 11/11/2012

PAYPAL HOT NG NH TH NO

3
40 11/11/2012

Personal Account

Premier/Business Account

Open an Account
Send Money Withdraw Funds

Free Free Free for bank accounts in the US

Free
Free Free for bank accounts in the US

Receive payments funded by PayPal Balance, PayPal Instant Transfer or PayPal eCheck

Free

2.4% to 3.4% + $0.30 USD

Receive payments funded by Credit Card, Debit Card or Buyer Credit

5.4% + $0.30 USD (limit of 5 transactions per 12 month period)** for domestic or U.S. transactions

2.4% to 3.4% + $0.30 USD

41 11/11/2012

SO SNH amazon.com & ebaY

Ging nhau: C hai u c th trng kinh doanh ton cu, gi tr thng hiu d nh, website d truy cp, u s dng phng thc thanh ton in t (Ebay l Paypal, Amazon.com l Amazon payment account).

42 11/11/2012

So snh s khc nhau amazon.com & ebaY

Tiu ch nh gi Lai hnh +C2C (Customer to kinh Customer): ch giao dch t doanh do, cung cp ni ngi bn v ngi mua giao dch v thu ph. Ngun + Insertion Fees doanh thu + Reserve Fees + Final Value Fees Tn kho Khng c +B2C (Business to Customer): l nh bn l (retailer) cung cp hng ha cho ngi tiu dng. +C2C +Ngi tiu dng cui +Cc ca hng trong ch: bao gm tin hoa hng (commission) v ph ng k (subscription) Kho hng d tr hng 43 11/11/2012

So snh s khc nhau amazon.com & ebaY

Tiu ch nh gi Gi c Biu ph Ty loi hng, gi s c nh km & nhng khon chit khu. a dng v chng lai, c bit l sch. Cc mt hng c kim sot cht ch.

Mt hng a dng v chng lai, c khi l k quc (nh bn mt cu th bng ni ting chng hn) nn kh kim sot. Giao hng Khng c

Nhanh chng v tin li

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XIN CHN THNH CM N S LNG NGHE CA C V CC BN !!!!

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