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  • Unethical Practice by Cipla

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    Sujith Padmanabhan
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    HISTORY OF CIPLA KHWAJA ABDUL HAMEED founded the chemical, industrial and pharmaceutical laboratories in 1935 Later known as cipla 1939 company faced deficity. 1972 Dr Yusaf Hameed took the leadership International pharmaceutical firm Unethical practice by cipla Product Name : i-pill Introduced in 2007 It's a ECP Failed in beginning Ad campaigns OTC Marketing Strategy targeting youngsters 20000 / month sales in kerala Affected the company Side effects Wide

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    HISTORY OF CIPLA KHWAJA ABDUL HAMEED founded the chemical, industrial and pharmaceutical laboratories in 1935 Later known as cipla 1939 company faced deficity. 1972 Dr Yusaf Hameed took the leadership International pharmaceutical firm Unethical practice by cipla Product Name : i-pill Introduced in 2007 It's a ECP Failed in beginning Ad campaigns OTC Marketing Strategy targeting youngsters 20000 / month sales in kerala Affected the company Side effects Wide

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    85 views5 pages

    Unethical Practice by Cipla

    Uploaded by

    Sujith Padmanabhan
    HISTORY OF CIPLA KHWAJA ABDUL HAMEED founded the chemical, industrial and pharmaceutical laboratories in 1935 Later known as cipla 1939 company faced deficity. 1972 Dr Yusaf Hameed took the leadership International pharmaceutical firm Unethical practice by cipla Product Name : i-pill Introduced in 2007 It's a ECP Failed in beginning Ad campaigns OTC Marketing Strategy targeting youngsters 20000 / month sales in kerala Affected the company Side effects Wide

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 5

    PRESENTED BY SUJITH.K.

    P S2 MBA IMT, PUNNAPRA

    HISTORY OF CIPLA
    KHWAJA ABDUL HAMEED founded the chemical,

    industrial and pharmaceutical laboratories in 1935 Later known as Cipla 1939 company faced deficity 1942 Dr Hameeds blueprint for technical industrial research institute accepted by govt. Led the birth of CSIR. 1972 Dr Yusaf Hameed took the leadership International pharmaceutical firm

    Unethical practice by cipla


    Product Name : I-pill Introduced in 2007 Its a ECP Failed in beginning Ad campaigns OTC Marketing Strategy targeting youngsters 20000/month sales in kerala

    Affected the company


    Side effects of the product
    Widely used by youngsters Social protest against the firm

    Affected the sales of other products


    After research the sold the product to PIRAMAL

    Health Care for Rs 95 CR in 2011 Augest.

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