The strategic management process does not end when the firm decides which strategy or strategies to pursue.

There must be a translation of strategic thought into strategic action. This translation is much easier if managers and employees of the firm understand the business, feel a part of the company, and , through involvement in strategy-formulation activities, have become committed to helping the organisation succeed. Without understanding and commitment, strategy-implementation efforts face major problems. Action-oriented, operations-driven activity revolving around managing people and business processes Tougher and more time-consuming than crafting strategy Success depends on doing a good job of Leading Motivating Working with others Creating fits between requirements for good strategy execution and how organization conducts its business